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2 min read
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Barbi Somogyi: Apr 30, 2026 8:01:03 AM
Growth used to be a numbers game. More leads, more emails, more campaigns. But somewhere along the way, “more” stopped meaning “better.” Teams found themselves buried in tools, chasing volume but missing timing, context, and relevance. What actually...
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2 min read
Barbi Somogyi: Apr 27, 2026 6:45:06 AM
The ABM Vendor Landscape Is Shifting Fast (and Getting Smarter) What 1,200+ real conversations reveal about where GTM is heading in 2026
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2 min read
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Admin: Apr 21, 2026 3:04:23 AM
The way companies go to market is changing fast. What worked even a year ago is already starting to feel outdated.
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3 min read
Admin: Apr 13, 2026 8:14:14 AM
Account research has always sat at the heart of successful go-to-market strategies. Every strong outbound motion, every well-executed ABM campaign,...
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3 min read
Admin: Apr 7, 2026 3:14:14 AM
For many sales teams, prospecting is still one of the most time-consuming parts of the job.
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3 min read
Admin: Mar 30, 2026 5:24:01 AM
Most companies rely on their CRM to guide sales and marketing decisions. In theory, it should provide a clear and reliable view of customers,...
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3 min read
Admin: Mar 24, 2026 4:26:29 AM
A Shift in the GTM Operating Model What we are seeing across high-performing go-to-market teams is not simply better execution. It is a fundamental...
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3 min read
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Anett Kóczán: Mar 17, 2026 3:31:23 AM
Artificial intelligence tools like ChatGPT are quickly becoming part of modern go-to-market workflows. Marketing teams use them to generate campaign...
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3 min read
Anett Kóczán: Mar 10, 2026 5:45:43 AM
A lot of GTM teams are currently experimenting with AI in their outbound workflows. The idea sounds simple: automate the research, scale...
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4 min read
Admin: Mar 3, 2026 2:23:48 AM
Is outbound underperforming?