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AGILE ACCOUNT-BASED
GROWTH (AGILE ABG)

Amplify the impact of your existing Account-Based Marketing (ABM) and Sales (ABS) initiatives. Agile ABG is an emerging enterprise-framework that makes global B2B growth predictable and on-target.

70% OF BUYER JOURNEY
HAPPENS ANONYMOUSLY

Agile ABG uncovers in-market companies in the invisible funnel. It blends human talent with data-driven marketing and sales technology to spark transformation.

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AGILE ACCOUNT-BASED
GROWTH>>> ALIGNMENT

Agile ABG creates alignment around revenue goals. Smoothing out gaps, bridges silos and has an immediate impact on pipeline. It connects dots, fills the missing pieces of ABM and has a direct impact on revenue.

HUMAN-CENTRIC

AI/ML, INTENT-DRIVEN TARGETING

MULTI-TOUCH OUTREACH

DE-AUTOMATE

CUSTOMIZED BUYING EXPERIENCE

ORCHESTRATION AND ALIGNMENT

THE PATH OF TRANSFORMATION
FROM LEAD-BASED TO ACCOUNT-
BASED GROWTH

INFINITYN’S AGILE ABG PODS

A multi-skilled team focused on a clear growth outcome.
Enhancing and fast-tracking your account-based growth strategies.
Creating qualified opportunities by combining human-and data-
driven intelligence, ABM and sales outreach.

TARGET

• Targeting Existing Accounts based on ‘Heat Maps’ (Install-base, gap vs supplier portfolio)
• Target new logos based on ‘Ideal Company Profile’ (ICP) definition
• With or without Digital Intent

EDUCATE

• Deploy top-of-funnel and middle-of-funnel campaigns
• Engage buyers at the right stage in the pipeline
• Supplement ABM campaigns with human outreach when appropriate
• With Commercial Insight

OUTREACH

• Engage the Mobilizer & buying circle
• Multi-channel
• Personalised
• White-labelled with your brand identity
• With a human-centric approach

CHALLENGE

• Create Relationship • Proactive
• Persistent
• Nurture & educate the Mobilizer to create consensus in the buying circle to win
• With value added account centric information challenge the status-quo

ADVOCATE

• Enhance customer satisfaction
• Extend Relationship to upsell and cross-sell
• With customised Account-Based Experience

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Account-based marketing has been all the rage in the B2B world with big promises, new lingo, new buzzwords. We’ve been...

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Get the seven steps to world-class sales
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AMPLIFYING
IMPACT

AGILE ACCOUNT-BASED
GROWTH (AGILE ABG)

70% OF BUYER JOURNEY
HAPPENS ANONYMOUSLY

AGILE ACCOUNT-BASED
GROWTH>>> ALIGNMENT