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# Articles and News

#### On a mission to transform the way B2B companies go to market

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[![](https://www.infinityn.com/hs-fs/hubfs/OpenAI%20Blog.png?width=2240&height=1260&name=OpenAI%20Blog.png)](https://www.infinityn.com/articles-and-news/infinityn-becomes-an-official-openai-select-partner)

 1 min read

#### [Infinityn Becomes an Official OpenAI Select Partner](https://www.infinityn.com/articles-and-news/infinityn-becomes-an-official-openai-select-partner)

[![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin): Aug 3, 2026, 4:53:50 AM

A New Step in Our AI-Powered GTM Journey Infinityn is proud to announce that we are now an official OpenAI Select Partner.

[Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [Automation](https://www.infinityn.com/articles-and-news/tag/automation) [AI](https://www.infinityn.com/articles-and-news/tag/ai) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Technology Partners](https://www.infinityn.com/articles-and-news/tag/technology-partners)

[Read More](https://www.infinityn.com/articles-and-news/infinityn-becomes-an-official-openai-select-partner)

[![](https://www.infinityn.com/hs-fs/hubfs/Clay%20blog%20(16).png?width=2240&height=1260&name=Clay%20blog%20(16).png)](https://www.infinityn.com/articles-and-news/gtm-alpha-a-simple-look-at-whats-changing-in-go-to-market)

 2 min read

#### [GTM Alpha: A Simple Look at What’s Changing in Go-To-Market](https://www.infinityn.com/articles-and-news/gtm-alpha-a-simple-look-at-whats-changing-in-go-to-market)

[![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin): Apr 21, 2026, 3:04:23 AM

The way companies go to market is changing fast. What worked even a year ago is already starting to feel outdated.

[Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [AI](https://www.infinityn.com/articles-and-news/tag/ai) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay)

[Read More](https://www.infinityn.com/articles-and-news/gtm-alpha-a-simple-look-at-whats-changing-in-go-to-market)

[![](https://www.infinityn.com/hs-fs/hubfs/Clay%20blog%20(15).png?width=2240&height=1260&name=Clay%20blog%20(15).png)](https://www.infinityn.com/articles-and-news/how-leading-gtm-teams-automate-account-research)

 3 min read

#### [How Leading GTM Teams Automate Account Research](https://www.infinityn.com/articles-and-news/how-leading-gtm-teams-automate-account-research)

[![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin): Apr 13, 2026, 8:14:14 AM

Account research has always sat at the heart of successful go-to-market strategies. Every strong outbound motion, every well-executed ABM campaign,...

[Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [AI](https://www.infinityn.com/articles-and-news/tag/ai) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay)

[Read More](https://www.infinityn.com/articles-and-news/how-leading-gtm-teams-automate-account-research)

[![](https://www.infinityn.com/hs-fs/hubfs/Clay%20blog%20(14).png?width=2240&height=1260&name=Clay%20blog%20(14).png)](https://www.infinityn.com/articles-and-news/how-clay-is-redefining-rep-prospecting-workflows)

 3 min read

#### [How Clay Is Redefining Rep Prospecting Workflows](https://www.infinityn.com/articles-and-news/how-clay-is-redefining-rep-prospecting-workflows)

[![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin): Apr 7, 2026, 3:14:14 AM

For many sales teams, prospecting is still one of the most time-consuming parts of the job.

[Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [AI](https://www.infinityn.com/articles-and-news/tag/ai) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay)

[Read More](https://www.infinityn.com/articles-and-news/how-clay-is-redefining-rep-prospecting-workflows)

[![](https://www.infinityn.com/hs-fs/hubfs/Clay%20blog%20(11).png?width=2240&height=1260&name=Clay%20blog%20(11).png)](https://www.infinityn.com/articles-and-news/how-modern-teams-turn-crm-enrichment-into-a-competitive-advantage)

 3 min read

#### [How Modern Teams Turn CRM Enrichment Into a Competitive Advantage](https://www.infinityn.com/articles-and-news/how-modern-teams-turn-crm-enrichment-into-a-competitive-advantage)

[![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin): Mar 30, 2026, 5:24:01 AM

Most companies rely on their CRM to guide sales and marketing decisions. In theory, it should provide a clear and reliable view of customers,...

[Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [AI](https://www.infinityn.com/articles-and-news/tag/ai) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay)

[Read More](https://www.infinityn.com/articles-and-news/how-modern-teams-turn-crm-enrichment-into-a-competitive-advantage)

[![](https://www.infinityn.com/hs-fs/hubfs/Clay%20blog%20(9).png?width=2240&height=1260&name=Clay%20blog%20(9).png)](https://www.infinityn.com/articles-and-news/how-openai-scaled-gtm-for-chatgpt-from-campaigns-to-systems-with-clay)

 3 min read

#### [From Campaigns to Always-On Systems: How OpenAI Scaled GTM with Clay](https://www.infinityn.com/articles-and-news/how-openai-scaled-gtm-for-chatgpt-from-campaigns-to-systems-with-clay)

[![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin): Mar 24, 2026, 4:26:29 AM

A Shift in the GTM Operating Model What we are seeing across high-performing go-to-market teams is not simply better execution. It is a fundamental...

[Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [AI](https://www.infinityn.com/articles-and-news/tag/ai) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay)

[Read More](https://www.infinityn.com/articles-and-news/how-openai-scaled-gtm-for-chatgpt-from-campaigns-to-systems-with-clay)

[![](https://www.infinityn.com/hs-fs/hubfs/Clay%20blog%20(6).png?width=2240&height=1260&name=Clay%20blog%20(6).png)](https://www.infinityn.com/articles-and-news/simple-prompt-engineering-tips-for-using-ai-tools)

 3 min read

#### [Prompt Engineering: Simple Tips for Better AI Responses](https://www.infinityn.com/articles-and-news/simple-prompt-engineering-tips-for-using-ai-tools)

[![Picture of Anett Kóczán](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(3)-1.png?width=30&name=ANDRIS%20(3)-1.png) Anett Kóczán](https://www.infinityn.com/articles-and-news/author/anett-kóczán): Mar 17, 2026, 3:31:23 AM

Artificial intelligence tools like ChatGPT are quickly becoming part of modern go-to-market workflows. Marketing teams use them to generate campaign...

[Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [AI](https://www.infinityn.com/articles-and-news/tag/ai) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Prompt engineering](https://www.infinityn.com/articles-and-news/tag/prompt-engineering)

[Read More](https://www.infinityn.com/articles-and-news/simple-prompt-engineering-tips-for-using-ai-tools)

[![](https://www.infinityn.com/hs-fs/hubfs/Clay%20blog%20(5).png?width=2240&height=1260&name=Clay%20blog%20(5).png)](https://www.infinityn.com/articles-and-news/the-new-playbook-for-ai-powered-outbound)

 3 min read

#### [The New Playbook for AI-Powered Outbound](https://www.infinityn.com/articles-and-news/the-new-playbook-for-ai-powered-outbound)

[![Picture of Anett Kóczán](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(3)-1.png?width=30&name=ANDRIS%20(3)-1.png) Anett Kóczán](https://www.infinityn.com/articles-and-news/author/anett-kóczán): Mar 10, 2026, 5:45:43 AM

A lot of GTM teams are currently experimenting with AI in their outbound workflows. The idea sounds simple: automate the research, scale...

[Sales](https://www.infinityn.com/articles-and-news/tag/sales) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [AI](https://www.infinityn.com/articles-and-news/tag/ai) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay)

[Read More](https://www.infinityn.com/articles-and-news/the-new-playbook-for-ai-powered-outbound)

[![](https://www.infinityn.com/hs-fs/hubfs/Sendoso%20(6).png?width=2240&height=1260&name=Sendoso%20(6).png)](https://www.infinityn.com/articles-and-news/outbound-led-growth-how-to-modernize-your-gtm-strategy-with-ai)

 4 min read

#### [Outbound-Led Growth: How to Modernize Your GTM Strategy with AI](https://www.infinityn.com/articles-and-news/outbound-led-growth-how-to-modernize-your-gtm-strategy-with-ai)

[![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin): Mar 3, 2026, 2:23:48 AM

Is outbound underperforming?

[Sales](https://www.infinityn.com/articles-and-news/tag/sales) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [AI](https://www.infinityn.com/articles-and-news/tag/ai) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay)

[Read More](https://www.infinityn.com/articles-and-news/outbound-led-growth-how-to-modernize-your-gtm-strategy-with-ai)

[![](https://www.infinityn.com/hs-fs/hubfs/Sendoso%20(5).png?width=2240&height=1260&name=Sendoso%20(5).png)](https://www.infinityn.com/articles-and-news/how-chatgpt-is-changing-the-b2b-buyer-journey-in-2026)

 4 min read

#### [What ChatGPT Ads Mean for B2B Marketing and the Buyer Journey](https://www.infinityn.com/articles-and-news/how-chatgpt-is-changing-the-b2b-buyer-journey-in-2026)

[![Picture of Robert Bukits](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2).png?width=30&name=ANDRIS%20(2).png) Robert Bukits](https://www.infinityn.com/articles-and-news/author/robert-bukits): Jan 21, 2026, 6:44:25 AM

B2B buyer behavior has already changed in a big way, and many companies are still catching up. More and more buyers are using AI tools like ChatGPT...

[Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Account-Based GTM](https://www.infinityn.com/articles-and-news/tag/account-based-gtm) [AI](https://www.infinityn.com/articles-and-news/tag/ai) [B2B](https://www.infinityn.com/articles-and-news/tag/b2b) [Advertising](https://www.infinityn.com/articles-and-news/tag/advertising) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm)

[Read More](https://www.infinityn.com/articles-and-news/how-chatgpt-is-changing-the-b2b-buyer-journey-in-2026)

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