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4 min read

What ChatGPT Ads Mean for B2B Marketing and the Buyer Journey

B2B buyer behavior has already changed in a big way, and many companies are still catching up. More and more buyers are using AI tools like ChatGPT...

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2 min read

Beyond the Hype: The Real Way AI Is Driving GTM Performance

A recent article from GTM Partners has highlighted some fascinating research on how top businesses are leveraging artificial intelligence. The...

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2 min read

AI Forge Meetup 2025

Recently, we had the opportunity to attend the AI Forge 2025 meetup at Shiwaforce's office in Budapest. The event brought together developers, AI...

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3 min read

AI as Your New Creative Colleague in B2B Marketing

AI as Your New Creative Colleague in B2B Marketing If “doing more with less” had a face in 2025, it would look a lot like a creative team that just...

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2 min read

From Lone Wolves to Buying Committees: How AI and Buying Groups Are Rewiring B2B GTM

Thirty years ago I sat in a training classroom and learned to colour bright red flags beside every missing stakeholder on my Strategic Selling...

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