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3 min read
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Admin: Mar 30, 2026 5:24:01 AM
Most companies rely on their CRM to guide sales and marketing decisions. In theory, it should provide a clear and reliable view of customers,...
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3 min read
Admin: Mar 24, 2026 4:26:29 AM
A Shift in the GTM Operating Model What we are seeing across high-performing go-to-market teams is not simply better execution. It is a fundamental...
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3 min read
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Anett Kóczán: Mar 17, 2026 3:31:23 AM
Artificial intelligence tools like ChatGPT are quickly becoming part of modern go-to-market workflows. Marketing teams use them to generate campaign...
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3 min read
Anett Kóczán: Mar 10, 2026 5:45:43 AM
A lot of GTM teams are currently experimenting with AI in their outbound workflows. The idea sounds simple: automate the research, scale...
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4 min read
Admin: Mar 3, 2026 2:23:48 AM
Is outbound underperforming?
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4 min read
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Robert Bukits: Jan 21, 2026 6:44:25 AM
B2B buyer behavior has already changed in a big way, and many companies are still catching up. More and more buyers are using AI tools like ChatGPT...
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2 min read
Admin: Dec 1, 2025 7:57:48 AM
A recent article from GTM Partners has highlighted some fascinating research on how top businesses are leveraging artificial intelligence. The...
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2 min read
Anett Kóczán: Nov 24, 2025 4:53:39 AM
Recently, we had the opportunity to attend the AI Forge 2025 meetup at Shiwaforce's office in Budapest. The event brought together developers, AI...
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3 min read
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Celine Salaheddine: Sep 25, 2025 4:59:49 AM
AI as Your New Creative Colleague in B2B Marketing If “doing more with less” had a face in 2025, it would look a lot like a creative team that just...
2 min read
Robert Bukits: Aug 5, 2025 6:47:12 AM
Thirty years ago I sat in a training classroom and learned to colour bright red flags beside every missing stakeholder on my Strategic Selling...