Anett Kóczán

GTM Consultant, Marketing Specialist - With a Master’s in Marketing Analytics and international experience, Anett is a curious and creative marketing specialist. She brings a detail-oriented approach to go-to-market strategies, specializing in B2B and LinkedIn marketing. Running keeps her balanced and inspired.

3 min read

Prompt Engineering: Simple Tips for Better AI Responses

Artificial intelligence tools like ChatGPT are quickly becoming part of modern go-to-market workflows. Marketing teams use them to generate campaign ideas, sales teams summarize research, and leadership teams explore insights faster than ever...

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3 min read

The New Playbook for AI-Powered Outbound

A lot of GTM teams are currently experimenting with AI in their outbound workflows. The idea sounds simple: automate the research, scale...

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2 min read

GTM Club Launch in Budapest: AI Powered Outbound with Clay

GTM Club Budapest: Hands On AI Powered Outbound with Clay On March 4, 2026, we are launching the first GTM Club event in Budapest, focused on AI...

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2 min read

AI Forge Meetup 2025

Recently, we had the opportunity to attend the AI Forge 2025 meetup at Shiwaforce's office in Budapest. The event brought together developers, AI...

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2 min read

The Hidden ROI of LinkedIn Content: The mental availability

The Real GTM Advantage: Being Remembered When It Matters Most buyers don't engage – but they notice. They might scroll past your company post today;...

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2 min read

The Anatomy of a Strong LinkedIn Profile

Your LinkedIn profile is most often the first time someone actually gets to know you – before a handshake, Zoom call, or even an email. If it's a...

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1 min read

Opening The ScaleUp Fest 2025: Lessons on GTM and Scaling

Go-To-Market Workshop Highlights Every scaleup eventually faces the same question: how do we grow sustainably without losing momentum? The Infinityn...

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