--- title: Articles and News | Andris Károlyi description: GTM Consultant, Revenue Architect - Data & Creative Strategy Andris is a GTM Architect focused on building and optimizing tech stacks to support smart go-to-market strategies. With a background in game design and experience leading creative projects, he brings both structure and imagination to the team. --- [Skip to the main content.](https://www.infinityn.com/articles-and-news/author/andris-k%C3%A1rolyi#main-content) [![INFINITYN\_INTERNATIONAL\_logo\_White](https://www.infinityn.com/hs-fs/hubfs/INFINITYN_INTERNATIONAL_logo_White.png?width=1743&height=356&name=INFINITYN_INTERNATIONAL_logo_White.png "INFINITYN_INTERNATIONAL_logo_White")](https://www.infinityn.com/) [![INFINITYN\_INTERNATIONAL\_logo\_Black](https://www.infinityn.com/hs-fs/hubfs/INFINITYN_INTERNATIONAL_logo_Black.png?width=1742&height=356&name=INFINITYN_INTERNATIONAL_logo_Black.png "INFINITYN_INTERNATIONAL_logo_Black")](https://www.infinityn.com/) - [Home](https://www.infinityn.com/archived) - Services - [Strategic GTM Consulting](https://www.infinityn.com/strategic-gtm-consulting) - Resources - [Articles, news](https://www.infinityn.com/articles-and-news) - [GTM Assessment Tool](https://www.infinityn.com/gtm-assessment-tool) - [Events](https://www.infinityn.com/gtm-club-using-clay-to-automate-outbound-at-scale) - About us - [Our Story](https://www.infinityn.com/about-us) - [Careers](https://www.infinityn.com/careers) - [Contact us](https://www.infinityn.com/contact-us) Toggle Menu Toggle Menu - [Home](https://www.infinityn.com/archived) - Services - [Strategic GTM Consulting](https://www.infinityn.com/strategic-gtm-consulting) - Resources - [Articles, news](https://www.infinityn.com/articles-and-news) - [GTM Assessment Tool](https://www.infinityn.com/gtm-assessment-tool) - [Events](https://www.infinityn.com/gtm-club-using-clay-to-automate-outbound-at-scale) - About us - [Our Story](https://www.infinityn.com/about-us) - [Careers](https://www.infinityn.com/careers) - [Contact us](https://www.infinityn.com/contact-us) [Linkedin](https://www.linkedin.com/company/infinityn-international) # Andris Károlyi GTM Consultant, Revenue Architect - Data & Creative Strategy Andris is a GTM Architect focused on building and optimizing tech stacks to support smart go-to-market strategies. With a background in game design and experience leading creative projects, he brings both structure and imagination to the team. [![](https://www.infinityn.com/hs-fs/hubfs/Clay%20blog-1.png?width=2240&height=1260&name=Clay%20blog-1.png)](https://www.infinityn.com/articles-and-news/thoughts-on-clay-and-the-future-of-contemporary-gtm) 2 min read #### [Thoughts On Clay and the Future of Contemporary GTM](https://www.infinityn.com/articles-and-news/thoughts-on-clay-and-the-future-of-contemporary-gtm) [![Picture of Andris Károlyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(3).png?width=30&name=ANDRIS%20(3).png) Andris Károlyi](https://www.infinityn.com/articles-and-news/author/andris-károlyi): Feb 6, 2026, 4:53:41 AM Clay and the long game of GTM systems If you work in B2B GTM long enough, you develop a certain scepticism. New tools arrive with grand promises, new frameworks cycle through the industry, and yet the daily work still involves stitching together... [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Account-Based GTM](https://www.infinityn.com/articles-and-news/tag/account-based-gtm) [GTM Technology](https://www.infinityn.com/articles-and-news/tag/gtm-technology) [B2B](https://www.infinityn.com/articles-and-news/tag/b2b) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Read More](https://www.infinityn.com/articles-and-news/thoughts-on-clay-and-the-future-of-contemporary-gtm) [![](https://www.infinityn.com/hs-fs/hubfs/Sendoso-1.png?width=2240&height=1260&name=Sendoso-1.png)](https://www.infinityn.com/articles-and-news/your-page-just-got-personal-infinityn-x-userled) 1 min read #### [Your Page Just Got Personal: Infinityn X Userled](https://www.infinityn.com/articles-and-news/your-page-just-got-personal-infinityn-x-userled) [![Picture of Andris Károlyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(3).png?width=30&name=ANDRIS%20(3).png) Andris Károlyi](https://www.infinityn.com/articles-and-news/author/andris-károlyi): Nov 10, 2025, 10:47:38 AM Good partnerships don’t usually begin with a grand vision. They start with curiosity, a few conversations, and the sense that both sides are working... [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Partnership](https://www.infinityn.com/articles-and-news/tag/partnership) [B2B](https://www.infinityn.com/articles-and-news/tag/b2b) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Read More](https://www.infinityn.com/articles-and-news/your-page-just-got-personal-infinityn-x-userled) [![](https://www.infinityn.com/hs-fs/hubfs/Blog%20Banners%20(1).png?width=2240&height=1260&name=Blog%20Banners%20(1).png)](https://www.infinityn.com/articles-and-news/how-mature-is-your-abm-program-really) 3 min read #### [How Mature Is Your ABM Program Really?](https://www.infinityn.com/articles-and-news/how-mature-is-your-abm-program-really) [![Picture of Andris Károlyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(3).png?width=30&name=ANDRIS%20(3).png) Andris Károlyi](https://www.infinityn.com/articles-and-news/author/andris-károlyi): Oct 9, 2025, 5:35:43 AM There’s a point in every company’s growth when the numbers stop adding up. The leads keep coming, but the pipeline stalls. Meetings are booked, yet... [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [B2B](https://www.infinityn.com/articles-and-news/tag/b2b) [ForgeX](https://www.infinityn.com/articles-and-news/tag/forgex) [Read More](https://www.infinityn.com/articles-and-news/how-mature-is-your-abm-program-really) [![](https://www.infinityn.com/hs-fs/hubfs/Sendoso.png?width=2240&height=1260&name=Sendoso.png)](https://www.infinityn.com/articles-and-news/from-cold-outreach-to-warm-connections-infinityn-x-sendoso) 1 min read #### [From Cold Outreach to Warm Connections: Infinityn x Sendoso](https://www.infinityn.com/articles-and-news/from-cold-outreach-to-warm-connections-infinityn-x-sendoso) [![Picture of Andris Károlyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(3).png?width=30&name=ANDRIS%20(3).png) Andris Károlyi](https://www.infinityn.com/articles-and-news/author/andris-károlyi): Sep 30, 2025, 3:02:50 AM From Cold Outreach to Warm Connections: Infinityn X Sendoso Budapest, Hungary, 30/09/2025, Infinityn is happy to announce a strategic partnership... [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Partnership](https://www.infinityn.com/articles-and-news/tag/partnership) [B2B](https://www.infinityn.com/articles-and-news/tag/b2b) [Gifting](https://www.infinityn.com/articles-and-news/tag/gifting) [Read More](https://www.infinityn.com/articles-and-news/from-cold-outreach-to-warm-connections-infinityn-x-sendoso) [![](https://www.infinityn.com/hs-fs/hubfs/2.png?width=2240&height=1260&name=2.png)](https://www.infinityn.com/articles-and-news/the-ad-platform-thats-changing-the-b2b-game-see-why-we-bet-on-demandbase-ads) 2 min read #### [The Ad Platform That’s Changing The B2B Game - See Why We Bet on Demandbase Ads](https://www.infinityn.com/articles-and-news/the-ad-platform-thats-changing-the-b2b-game-see-why-we-bet-on-demandbase-ads) [![Picture of Andris Károlyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(3).png?width=30&name=ANDRIS%20(3).png) Andris Károlyi](https://www.infinityn.com/articles-and-news/author/andris-károlyi): Aug 7, 2025, 4:35:44 AM B2B advertising has a targeting problem. Most platforms weren’t built for the complex, multi-person sales journeys we see in real buying committees.... [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Demandbase](https://www.infinityn.com/articles-and-news/tag/demandbase) [B2B](https://www.infinityn.com/articles-and-news/tag/b2b) [Advertising](https://www.infinityn.com/articles-and-news/tag/advertising) [Read More](https://www.infinityn.com/articles-and-news/the-ad-platform-thats-changing-the-b2b-game-see-why-we-bet-on-demandbase-ads) [![](https://www.infinityn.com/hs-fs/hubfs/1-1.png?width=2240&height=1260&name=1-1.png)](https://www.infinityn.com/articles-and-news/from-volume-to-value-why-account-based-advertising-wins-in-b2b) 2 min read #### [From Volume to Value: Why Account-Based Advertising Wins in B2B](https://www.infinityn.com/articles-and-news/from-volume-to-value-why-account-based-advertising-wins-in-b2b) [![Picture of Andris Károlyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(3).png?width=30&name=ANDRIS%20(3).png) Andris Károlyi](https://www.infinityn.com/articles-and-news/author/andris-károlyi): Aug 7, 2025, 4:35:36 AM Traditional lead generation is a numbers game. Account-based is a relevance game. [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Demandbase](https://www.infinityn.com/articles-and-news/tag/demandbase) [B2B](https://www.infinityn.com/articles-and-news/tag/b2b) [Advertising](https://www.infinityn.com/articles-and-news/tag/advertising) [Read More](https://www.infinityn.com/articles-and-news/from-volume-to-value-why-account-based-advertising-wins-in-b2b) ![Infinityn\_Logo\_footer](https://f.hubspotusercontent30.net/hub/2341432/hubfs/Infinityn_Logo_footer.png?width=200&height=290&name=Infinityn_Logo_footer.png)   [![](https://cta-image-cms2.hubspot.com/ctas/v2/public/cs/il/?pg=66d35079-5da6-4f74-ad48-3e83dede2577&pid=2341432&hs_preview=true&_=1707469068439)](https://hu.linkedin.com/company/infinityn-international)[![](https://cta-image-cms2.hubspot.com/ctas/v2/public/cs/il/?pg=78c4b48e-d5db-45d0-8494-8075529ca532&pid=2341432&hs_preview=true&_=1707469068439)](https://www.infinityn.com/hubfs/Infinityn%20International%20Privacy%20Policy.pdf) © 2026 Copyright Infinityn International Return to top