--- title: Articles and News | Clay description: Clay | Infinityn International articles and news --- [Skip to the main content.](https://www.infinityn.com/articles-and-news/tag/clay#main-content) [![INFINITYN\_INTERNATIONAL\_logo\_White](https://www.infinityn.com/hs-fs/hubfs/INFINITYN_INTERNATIONAL_logo_White.png?width=1743&height=356&name=INFINITYN_INTERNATIONAL_logo_White.png "INFINITYN_INTERNATIONAL_logo_White")](https://www.infinityn.com/) [![INFINITYN\_INTERNATIONAL\_logo\_Black](https://www.infinityn.com/hs-fs/hubfs/INFINITYN_INTERNATIONAL_logo_Black.png?width=1742&height=356&name=INFINITYN_INTERNATIONAL_logo_Black.png "INFINITYN_INTERNATIONAL_logo_Black")](https://www.infinityn.com/) - [Home](https://www.infinityn.com/archived) - Services - [Strategic GTM Consulting](https://www.infinityn.com/strategic-gtm-consulting) - Resources - [Articles, news](https://www.infinityn.com/articles-and-news) - [GTM Assessment Tool](https://www.infinityn.com/gtm-assessment-tool) - [Events](https://www.infinityn.com/gtm-club-using-clay-to-automate-outbound-at-scale) - About us - [Our Story](https://www.infinityn.com/about-us) - [Careers](https://www.infinityn.com/careers) - [Contact us](https://www.infinityn.com/contact-us) Toggle Menu Toggle Menu - [Home](https://www.infinityn.com/archived) - Services - [Strategic GTM Consulting](https://www.infinityn.com/strategic-gtm-consulting) - Resources - [Articles, news](https://www.infinityn.com/articles-and-news) - [GTM Assessment Tool](https://www.infinityn.com/gtm-assessment-tool) - [Events](https://www.infinityn.com/gtm-club-using-clay-to-automate-outbound-at-scale) - About us - [Our Story](https://www.infinityn.com/about-us) - [Careers](https://www.infinityn.com/careers) - [Contact us](https://www.infinityn.com/contact-us) [Linkedin](https://www.linkedin.com/company/infinityn-international) # Articles and News #### On a mission to transform the way B2B companies go to market Filter by Tag Show All ABG Pod ABI ABM ABM Strategy ABX AI Account-Based Experience Account-Based GTM Account-Based Go-To-Market Account-Based Growth Account-Based Growth Services Account-Based Intelligence Account-Based Marketing Advertising Agentic AI Agile ABG Agile ABG Pod Agile ABSD Pod Agile Account-Based Sales Development Anniversary Automation B2B Beast Mode Book Recommendation Building Trust and Brand Awareness Business Technology Buyer Engagement Buying Group Clay Culture Demandbase Digitalization Events ForgeX GTM GTM Technology Gifting Growth Process Outsourcing HR Holistic Account-Centric Growth Impact Study Industry 5.0 LinkedIn Long-Term Pipeline Strategy Marketing Our People Partnership Personalization Product Strategy Prompt engineering Sales Sales Technology SalesForge Scalable Strategy ScaleUpFest 2025 Scaleup Scaleup organizations Scaling smart Sendoso Summit Sustainable Growth Technology Technology Partners Userled Voice Of Customer business strategy business transformation customer experience demand generation growth strategy intent data news webinar ##### Sign Up Today ### Clay [![](https://www.infinityn.com/hs-fs/hubfs/Building%20ABM%20Lists%20with%20Clay.png?width=2240&height=1260&name=Building%20ABM%20Lists%20with%20Clay.png)](https://www.infinityn.com/articles-and-news/building-abm-lists-with-clay-account-sourcing-and-signal-tracking) 1 min read #### [Building ABM Lists with Clay: Account Sourcing and Signal Tracking](https://www.infinityn.com/articles-and-news/building-abm-lists-with-clay-account-sourcing-and-signal-tracking) [![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin): Aug 17, 2026, 4:54:59 AM A useful ABM list begins with a clear commercial hypothesis. It identifies companies that match the ideal customer profile, provides visibility into... [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Read More](https://www.infinityn.com/articles-and-news/building-abm-lists-with-clay-account-sourcing-and-signal-tracking) [![](https://www.infinityn.com/hs-fs/hubfs/Clay%20Enterprise%20Use%20Cases.png?width=2240&height=1260&name=Clay%20Enterprise%20Use%20Cases.png)](https://www.infinityn.com/articles-and-news/what-can-enterprises-achieve-with-clay) 2 min read #### [What Can Enterprises Achieve with Clay?](https://www.infinityn.com/articles-and-news/what-can-enterprises-achieve-with-clay) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): Aug 10, 2026, 4:06:53 AM What Can Enterprises Achieve with Clay? Prospective customers often ask a practical question: where can Clay create measurable business value? [Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Read More](https://www.infinityn.com/articles-and-news/what-can-enterprises-achieve-with-clay) [![](https://www.infinityn.com/hs-fs/hubfs/Clay%20Summer%20Of%20Launches.png?width=2240&height=1260&name=Clay%20Summer%20Of%20Launches.png)](https://www.infinityn.com/articles-and-news/clays-summer-of-launches-what-gtm-teams-need-to-know) 1 min read #### [Clay’s Summer of Launches: What GTM Teams Need to Know](https://www.infinityn.com/articles-and-news/clays-summer-of-launches-what-gtm-teams-need-to-know) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): Jul 27, 2026, 9:16:49 AM A phased rollout of new tools, AI capabilities and workflows for modern GTM teams [Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Read More](https://www.infinityn.com/articles-and-news/clays-summer-of-launches-what-gtm-teams-need-to-know) [![](https://www.infinityn.com/hs-fs/hubfs/Clay%20Demo%20Blog%20(2).png?width=2240&height=1260&name=Clay%20Demo%20Blog%20(2).png)](https://www.infinityn.com/articles-and-news/from-form-fill-to-sales-ready-lead-a-clay-inbound-enrichment-workflow) 4 min read #### [From Form Fill to Sales-Ready Lead: A Clay Inbound Enrichment Workflow](https://www.infinityn.com/articles-and-news/from-form-fill-to-sales-ready-lead-a-clay-inbound-enrichment-workflow) [![Picture of Tamás Motajcsek](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(7).png?width=30&name=ANDRIS%20(7).png) Tamás Motajcsek](https://www.infinityn.com/articles-and-news/author/tamás-motajcsek): Jul 20, 2026, 3:53:55 AM A new inbound lead has completed your form. You have a name, an email address, and perhaps a company name. Is that enough information for your sales... [Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Read More](https://www.infinityn.com/articles-and-news/from-form-fill-to-sales-ready-lead-a-clay-inbound-enrichment-workflow) [![](https://www.infinityn.com/hs-fs/hubfs/From%20CRM%20Records%20to%20Buying%20Groups%20Infinityn%20at%20B2B%20Ignite%202026%20(2).png?width=2240&height=1260&name=From%20CRM%20Records%20to%20Buying%20Groups%20Infinityn%20at%20B2B%20Ignite%202026%20(2).png)](https://www.infinityn.com/articles-and-news/event-recap-sponsoring-b2b-ignite-2026) 1 min read #### [Event Recap: Sponsoring B2B IGNITE 2026](https://www.infinityn.com/articles-and-news/event-recap-sponsoring-b2b-ignite-2026) [![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin): Jul 13, 2026, 7:58:53 AM This year, we have been proud sponsors of B2B Ignite 2026. The entire Infinityn Clay delivery team spent an energising day at the London-based event,... [Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [Events](https://www.infinityn.com/articles-and-news/tag/events) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Read More](https://www.infinityn.com/articles-and-news/event-recap-sponsoring-b2b-ignite-2026) [![](https://www.infinityn.com/hs-fs/hubfs/Clay%20blog-2.png?width=2240&height=1260&name=Clay%20blog-2.png)](https://www.infinityn.com/articles-and-news/clay-audiences-connecting-crm-data-signals-and-enrichment) 3 min read #### [Clay Audiences: Connecting CRM Data, Signals and Enrichment](https://www.infinityn.com/articles-and-news/clay-audiences-connecting-crm-data-signals-and-enrichment) [![Picture of Anett Kóczán](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(3)-1.png?width=30&name=ANDRIS%20(3)-1.png) Anett Kóczán](https://www.infinityn.com/articles-and-news/author/anett-kóczán): Jun 22, 2026, 5:08:35 AM [Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [Automation](https://www.infinityn.com/articles-and-news/tag/automation) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Technology Partners](https://www.infinityn.com/articles-and-news/tag/technology-partners) [Read More](https://www.infinityn.com/articles-and-news/clay-audiences-connecting-crm-data-signals-and-enrichment) [![](https://www.infinityn.com/hs-fs/hubfs/Copy%20of%20Blog%20Banners%20(2).png?width=2240&height=1260&name=Copy%20of%20Blog%20Banners%20(2).png)](https://www.infinityn.com/articles-and-news/ai-personalized-emails-are-not-about-ai-writing-emails) 7 min read #### [AI-Personalized Emails Are Not About AI Writing Emails](https://www.infinityn.com/articles-and-news/ai-personalized-emails-are-not-about-ai-writing-emails) [![Picture of Tamás Motajcsek](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(7).png?width=30&name=ANDRIS%20(7).png) Tamás Motajcsek](https://www.infinityn.com/articles-and-news/author/tamás-motajcsek): Jun 15, 2026, 7:14:10 AM [Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [Sales](https://www.infinityn.com/articles-and-news/tag/sales) [Automation](https://www.infinityn.com/articles-and-news/tag/automation) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Technology Partners](https://www.infinityn.com/articles-and-news/tag/technology-partners) [Read More](https://www.infinityn.com/articles-and-news/ai-personalized-emails-are-not-about-ai-writing-emails) [![](https://www.infinityn.com/hs-fs/hubfs/Personalisation%20without%20the%20ick.png?width=2240&height=1260&name=Personalisation%20without%20the%20ick.png)](https://www.infinityn.com/articles-and-news/personalisation-without-the-ick-how-to-make-sales-outreach-feel-relevant) 2 min read #### [Personalisation Without the Ick: How to Make Sales Outreach Feel Relevant](https://www.infinityn.com/articles-and-news/personalisation-without-the-ick-how-to-make-sales-outreach-feel-relevant) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): Jun 9, 2026, 3:02:08 AM [Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [Sales](https://www.infinityn.com/articles-and-news/tag/sales) [Automation](https://www.infinityn.com/articles-and-news/tag/automation) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [SalesForge](https://www.infinityn.com/articles-and-news/tag/salesforge) [Read More](https://www.infinityn.com/articles-and-news/personalisation-without-the-ick-how-to-make-sales-outreach-feel-relevant) [![](https://www.infinityn.com/hs-fs/hubfs/Blog%20Banners%20(45).png?width=2240&height=1260&name=Blog%20Banners%20(45).png)](https://www.infinityn.com/articles-and-news/infinityn-earns-official-clay-artisan-partner-certification) 1 min read #### [Infinityn Earns Official Clay Artisan Partner Certification](https://www.infinityn.com/articles-and-news/infinityn-earns-official-clay-artisan-partner-certification) [![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin): May 29, 2026, 4:21:26 AM [Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [Sales](https://www.infinityn.com/articles-and-news/tag/sales) [Automation](https://www.infinityn.com/articles-and-news/tag/automation) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Technology Partners](https://www.infinityn.com/articles-and-news/tag/technology-partners) [Read More](https://www.infinityn.com/articles-and-news/infinityn-earns-official-clay-artisan-partner-certification) [![](https://www.infinityn.com/hs-fs/hubfs/Blog%20Banners%20(40)-1.png?width=2240&height=1260&name=Blog%20Banners%20(40)-1.png)](https://www.infinityn.com/articles-and-news/clay-as-the-aws-of-the-gtm-world) 2 min read #### [Clay as the AWS of the GTM World](https://www.infinityn.com/articles-and-news/clay-as-the-aws-of-the-gtm-world) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): May 22, 2026, 8:59:29 AM Clay Is Like AWS for GTM Teams Clay is often described as a tool for outbound and data enrichment. 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