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3 min read
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Admin: Mar 30, 2026 5:24:01 AM
Most companies rely on their CRM to guide sales and marketing decisions. In theory, it should provide a clear and reliable view of customers, pipeline, and opportunities. In practice, it often tells an incomplete story.
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3 min read
Admin: Mar 24, 2026 4:26:29 AM
A Shift in the GTM Operating Model What we are seeing across high-performing go-to-market teams is not simply better execution. It is a fundamental...
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3 min read
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Anett Kóczán: Mar 17, 2026 3:31:23 AM
Artificial intelligence tools like ChatGPT are quickly becoming part of modern go-to-market workflows. Marketing teams use them to generate campaign...
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3 min read
Anett Kóczán: Mar 10, 2026 5:45:43 AM
A lot of GTM teams are currently experimenting with AI in their outbound workflows. The idea sounds simple: automate the research, scale...
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4 min read
Admin: Mar 3, 2026 2:23:48 AM
Is outbound underperforming?
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2 min read
Anett Kóczán: Feb 24, 2026 9:00:18 AM
GTM Club Budapest: Hands On AI Powered Outbound with Clay On March 4, 2026, we are launching the first GTM Club event in Budapest, focused on AI...
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1 min read
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Barbi Somogyi: Feb 9, 2026 10:41:45 AM
Voice of Customer shows where product teams invest effort without proportional impact
2 min read
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Andris Károlyi: Feb 6, 2026 4:53:41 AM
Clay and the long game of GTM systems If you work in B2B GTM long enough, you develop a certain scepticism. New tools arrive with grand promises, new...
8 min read
Admin: Jan 28, 2026 10:45:09 AM
Keeping up with what’s happening in GTM can feel overwhelming when you’re juggling a full schedule. That’s why this monthly recap is here. Each...
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4 min read
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Robert Bukits: Jan 21, 2026 6:44:25 AM
B2B buyer behavior has already changed in a big way, and many companies are still catching up. More and more buyers are using AI tools like ChatGPT...