5 min read
What we call agile account-based marketing (AABM), is a newly emerging discipline. As such, the industry of marketing service providers - agencies and consultants - are just catching on. But how do agile ABM services fit into the existing B2B...
Read More
2 min read
Forming long term relationships is key to success in business. This cliché certainly holds true in a recent success of Infinityn’s client: a global...
4 min read
How does a software-solution supplier win a massive deal against a huge global competitor, who is already in the contracting phase with the buyer? It...
6 min read
How a simple visual can change the game for your organization’s intelligence efforts.
5 min read
...does it seem like a distant utopia? This will be reality sooner than you think. That is because the future is faster than you think - says none...
3 min read
The business world is shaken by the repercussions of current events and those in the near past. With our economic conditions becoming more and more...
7 min read
What’s the philosophy behind the technology of the most successful ABM programs? Answering this question was not the original intent when we set out...
5 min read
The world of Marketing and Sales is an exciting and rather hectic one – sometimes unpredictable and sometimes easy to calculate, but no matter what...
6 min read
Filmmakers have romanticized the sales profession time and time again. Cinematic portrayals have deified, humanized, vilified and lionized the...
5 min read
B2B strategies can be pretty intricate. But anyone who knows B2B knows that the tricky part isn't the strategy itself, but the execution. At least...
