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4 min read

Great outbound with superb account-work: the formula for unexpected wins

How does a software-solution supplier win a massive deal against a huge global competitor, who is already in the contracting phase with the buyer? It nearly isn’t enough for just the stars to be aligned, although a little luck was, indeed, involved....

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6 min read

A new perspective of data visualisation

How a simple visual can change the game for your organization’s intelligence efforts.

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5 min read

Your Sales People in Flying Cars

...does it seem like a distant utopia? This will be reality sooner than you think. That is because the future is faster than you think - says none...

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3 min read

Defining Different Types of Business Transformation

The business world is shaken by the repercussions of current events and those in the near past. With our economic conditions becoming more and more...

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7 min read

The mindset that drives ABM platforms and programs

What’s the philosophy behind the technology of the most successful ABM programs? Answering this question was not the original intent when we set out...

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5 min read

The Era of Personalization - Strategy that is Bound to Rule in B2B Businesses

The world of Marketing and Sales is an exciting and rather hectic one – sometimes unpredictable and sometimes easy to calculate, but no matter what...

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6 min read

11 classic representations of sales & marketing in film & television

Filmmakers have romanticized the sales profession time and time again. Cinematic portrayals have deified, humanized, vilified and lionized the...

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5 min read

AGILITY: WHAT, WHY AND WHEN.

B2B strategies can be pretty intricate. But anyone who knows B2B knows that the tricky part isn't the strategy itself, but the execution. At least...

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3 min read

Helping Industrials through Digital Transformation and Automation

The industrial sector seems to experience major lags regarding digitalization and automation – the latest trend that is currently defining the...

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2 min read

Industry 5.0 vs 4.0 - What has changed?

Introduction Although changes are governed by various factors, rapid industry evolution never stops. Whether internally or externally induced, urgent...

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