Articles and News

7 min read

AI-Personalized Emails Are Not About AI Writing Emails

Tamás Motajcsek: Jun 15, 2026 7:14:10 AM

2 min read

Personalisation Without the Ick: How to Make Sales Outreach Feel Relevant

Barbi Somogyi: Jun 9, 2026 3:02:08 AM

1 min read

Infinityn Earns Official Clay Artisan Partner Certification

Admin: May 29, 2026 4:21:26 AM

2 min read

Clay as the AWS of the GTM World

Barbi Somogyi: May 22, 2026 8:59:29 AM

Clay Is Like AWS for GTM Teams Clay is often described as a tool for outbound and data enrichment.

1 min read

How Vanta Fixed Its Messy Sales Operations with Clay

Admin: May 15, 2026 7:43:02 AM

The Problem: Too Many Tools, Bad Data, Slow Sales Before using Clay, Vanta’s sales and operations teams struggled with scattered and unreliable data....

1 min read

Clay Is Reshaping GTM. Here’s What Changed in the Last Few Months

Barbi Somogyi: May 11, 2026 5:41:51 AM

Over the past few months, something subtle but important has happened in the world of go-to-market (GTM) tools. Clay is no longer just a...

2 min read

The End of Fragmented GTM: Unifying Outbound and Inbound with Clay

Barbi Somogyi: Apr 30, 2026 8:01:03 AM

Growth used to be a numbers game. More leads, more emails, more campaigns. But somewhere along the way, “more” stopped meaning “better.” Teams found...

2 min read

The ABM Vendor Landscape Is Shifting

Barbi Somogyi: Apr 27, 2026 6:45:06 AM

The ABM Vendor Landscape Is Shifting Fast (and Getting Smarter) What 1,200+ real conversations reveal about where GTM is heading in 2026

2 min read

GTM Alpha: A Simple Look at What’s Changing in Go-To-Market

Admin: Apr 21, 2026 3:04:23 AM

The way companies go to market is changing fast. What worked even a year ago is already starting to feel outdated.

3 min read

How Leading GTM Teams Automate Account Research

Admin: Apr 13, 2026 8:14:14 AM

Account research has always sat at the heart of successful go-to-market strategies. Every strong outbound motion, every well-executed ABM campaign,...