--- title: Articles and News | Barbi Somogyi description: "GTM Strategist | Director of Client Success: Barbara is a strategic marketing advisor and client success leader with 10 years of international B2B experience. At Infinityn, she drives measurable impact by leading go-to-market initiatives across management consultancy and account-based programs." --- [Skip to the main content.](https://www.infinityn.com/articles-and-news/author/barbara-somogyi#main-content) [![INFINITYN\_INTERNATIONAL\_logo\_White](https://www.infinityn.com/hs-fs/hubfs/INFINITYN_INTERNATIONAL_logo_White.png?width=1743&height=356&name=INFINITYN_INTERNATIONAL_logo_White.png "INFINITYN_INTERNATIONAL_logo_White")](https://www.infinityn.com/) [![INFINITYN\_INTERNATIONAL\_logo\_Black](https://www.infinityn.com/hs-fs/hubfs/INFINITYN_INTERNATIONAL_logo_Black.png?width=1742&height=356&name=INFINITYN_INTERNATIONAL_logo_Black.png "INFINITYN_INTERNATIONAL_logo_Black")](https://www.infinityn.com/) - [Home](https://www.infinityn.com/archived) - Services - [Strategic GTM Consulting](https://www.infinityn.com/strategic-gtm-consulting) - Resources - [Articles, news](https://www.infinityn.com/articles-and-news) - [GTM Assessment Tool](https://www.infinityn.com/gtm-assessment-tool) - [Events](https://www.infinityn.com/gtm-club-using-clay-to-automate-outbound-at-scale) - About us - [Our Story](https://www.infinityn.com/about-us) - [Careers](https://www.infinityn.com/careers) - [Contact us](https://www.infinityn.com/contact-us) Toggle Menu Toggle Menu - [Home](https://www.infinityn.com/archived) - Services - [Strategic GTM Consulting](https://www.infinityn.com/strategic-gtm-consulting) - Resources - [Articles, news](https://www.infinityn.com/articles-and-news) - [GTM Assessment Tool](https://www.infinityn.com/gtm-assessment-tool) - [Events](https://www.infinityn.com/gtm-club-using-clay-to-automate-outbound-at-scale) - About us - [Our Story](https://www.infinityn.com/about-us) - [Careers](https://www.infinityn.com/careers) - [Contact us](https://www.infinityn.com/contact-us) [Linkedin](https://www.linkedin.com/company/infinityn-international) # Barbi Somogyi GTM Strategist | Director of Client Success: Barbara is a strategic marketing advisor and client success leader with 10 years of international B2B experience. At Infinityn, she drives measurable impact by leading go-to-market initiatives across management consultancy and account-based programs. [![](https://www.infinityn.com/hs-fs/hubfs/Clay%20Enterprise%20Use%20Cases.png?width=2240&height=1260&name=Clay%20Enterprise%20Use%20Cases.png)](https://www.infinityn.com/articles-and-news/what-can-enterprises-achieve-with-clay) 2 min read #### [What Can Enterprises Achieve with Clay?](https://www.infinityn.com/articles-and-news/what-can-enterprises-achieve-with-clay) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): Aug 10, 2026, 4:06:53 AM What Can Enterprises Achieve with Clay? Prospective customers often ask a practical question: where can Clay create measurable business value? [Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Read More](https://www.infinityn.com/articles-and-news/what-can-enterprises-achieve-with-clay) [![](https://www.infinityn.com/hs-fs/hubfs/Clay%20Summer%20Of%20Launches.png?width=2240&height=1260&name=Clay%20Summer%20Of%20Launches.png)](https://www.infinityn.com/articles-and-news/clays-summer-of-launches-what-gtm-teams-need-to-know) 1 min read #### [Clay’s Summer of Launches: What GTM Teams Need to Know](https://www.infinityn.com/articles-and-news/clays-summer-of-launches-what-gtm-teams-need-to-know) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): Jul 27, 2026, 9:16:49 AM A phased rollout of new tools, AI capabilities and workflows for modern GTM teams [Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Read More](https://www.infinityn.com/articles-and-news/clays-summer-of-launches-what-gtm-teams-need-to-know) [![](https://www.infinityn.com/hs-fs/hubfs/Personalisation%20without%20the%20ick.png?width=2240&height=1260&name=Personalisation%20without%20the%20ick.png)](https://www.infinityn.com/articles-and-news/personalisation-without-the-ick-how-to-make-sales-outreach-feel-relevant) 2 min read #### [Personalisation Without the Ick: How to Make Sales Outreach Feel Relevant](https://www.infinityn.com/articles-and-news/personalisation-without-the-ick-how-to-make-sales-outreach-feel-relevant) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): Jun 9, 2026, 3:02:08 AM [Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [Sales](https://www.infinityn.com/articles-and-news/tag/sales) [Automation](https://www.infinityn.com/articles-and-news/tag/automation) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [SalesForge](https://www.infinityn.com/articles-and-news/tag/salesforge) [Read More](https://www.infinityn.com/articles-and-news/personalisation-without-the-ick-how-to-make-sales-outreach-feel-relevant) [![](https://www.infinityn.com/hs-fs/hubfs/Blog%20Banners%20(40)-1.png?width=2240&height=1260&name=Blog%20Banners%20(40)-1.png)](https://www.infinityn.com/articles-and-news/clay-as-the-aws-of-the-gtm-world) 2 min read #### [Clay as the AWS of the GTM World](https://www.infinityn.com/articles-and-news/clay-as-the-aws-of-the-gtm-world) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): May 22, 2026, 8:59:29 AM Clay Is Like AWS for GTM Teams Clay is often described as a tool for outbound and data enrichment. [Automation](https://www.infinityn.com/articles-and-news/tag/automation) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Read More](https://www.infinityn.com/articles-and-news/clay-as-the-aws-of-the-gtm-world) [![](https://www.infinityn.com/hs-fs/hubfs/Blog%20Banners%20(33).png?width=2240&height=1260&name=Blog%20Banners%20(33).png)](https://www.infinityn.com/articles-and-news/clay-is-reshaping-gtm.-heres-what-changed-in-the-last-few-months) 1 min read #### [Clay Is Reshaping GTM. Here’s What Changed in the Last Few Months](https://www.infinityn.com/articles-and-news/clay-is-reshaping-gtm.-heres-what-changed-in-the-last-few-months) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): May 11, 2026, 5:41:51 AM Over the past few months, something subtle but important has happened in the world of go-to-market (GTM) tools. Clay is no longer just a... [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Technology Partners](https://www.infinityn.com/articles-and-news/tag/technology-partners) [Read More](https://www.infinityn.com/articles-and-news/clay-is-reshaping-gtm.-heres-what-changed-in-the-last-few-months) [![](https://www.infinityn.com/hs-fs/hubfs/Blog%20Banners%20(30).png?width=2240&height=1260&name=Blog%20Banners%20(30).png)](https://www.infinityn.com/articles-and-news/the-end-of-fragmented-gtm-unifying-outbound-and-inbound-with-clay) 2 min read #### [The End of Fragmented GTM: Unifying Outbound and Inbound with Clay](https://www.infinityn.com/articles-and-news/the-end-of-fragmented-gtm-unifying-outbound-and-inbound-with-clay) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): Apr 30, 2026, 8:01:03 AM Growth used to be a numbers game. More leads, more emails, more campaigns. But somewhere along the way, “more” stopped meaning “better.” Teams found... [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Technology Partners](https://www.infinityn.com/articles-and-news/tag/technology-partners) [Read More](https://www.infinityn.com/articles-and-news/the-end-of-fragmented-gtm-unifying-outbound-and-inbound-with-clay) [![The ABM Vendor Landscape Is Shifting](https://www.infinityn.com/hs-fs/hubfs/Blog%20Banners%20(26)-1.png?width=2240&height=1260&name=Blog%20Banners%20(26)-1.png)](https://www.infinityn.com/articles-and-news/the-abm-vendor-landscape-is-shifting) 2 min read #### [The ABM Vendor Landscape Is Shifting](https://www.infinityn.com/articles-and-news/the-abm-vendor-landscape-is-shifting) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): Apr 27, 2026, 6:45:06 AM The ABM Vendor Landscape Is Shifting Fast (and Getting Smarter) What 1,200+ real conversations reveal about where GTM is heading in 2026 [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Demandbase](https://www.infinityn.com/articles-and-news/tag/demandbase) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [ForgeX](https://www.infinityn.com/articles-and-news/tag/forgex) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Sendoso](https://www.infinityn.com/articles-and-news/tag/sendoso) [Technology Partners](https://www.infinityn.com/articles-and-news/tag/technology-partners) [Userled](https://www.infinityn.com/articles-and-news/tag/userled) [Read More](https://www.infinityn.com/articles-and-news/the-abm-vendor-landscape-is-shifting) [![](https://www.infinityn.com/hs-fs/hubfs/Blog%20Banners%20(24).png?width=2240&height=1260&name=Blog%20Banners%20(24).png)](https://www.infinityn.com/articles-and-news/using-voice-of-customer-to-refocus-product-effort) 1 min read #### [Refocus Product Effort Where It Matters](https://www.infinityn.com/articles-and-news/using-voice-of-customer-to-refocus-product-effort) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): Feb 9, 2026, 10:41:45 AM Voice of Customer shows where product teams invest effort without proportional impact [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Voice Of Customer](https://www.infinityn.com/articles-and-news/tag/voice-of-customer) [Product Strategy](https://www.infinityn.com/articles-and-news/tag/product-strategy) [Read More](https://www.infinityn.com/articles-and-news/using-voice-of-customer-to-refocus-product-effort) [![](https://www.infinityn.com/hs-fs/hubfs/Blog%20Banners%20(20).png?width=2240&height=1260&name=Blog%20Banners%20(20).png)](https://www.infinityn.com/articles-and-news/voice-of-customer-an-enterprise-technology-use-case) 1 min read #### [Voice of Customer: An Enterprise Technology Use Case](https://www.infinityn.com/articles-and-news/voice-of-customer-an-enterprise-technology-use-case) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): Dec 19, 2025, 6:20:06 AM How Voice of Customer Informed a Clearer Go-To-Market Direction [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Voice Of Customer](https://www.infinityn.com/articles-and-news/tag/voice-of-customer) [Read More](https://www.infinityn.com/articles-and-news/voice-of-customer-an-enterprise-technology-use-case) [![](https://www.infinityn.com/hs-fs/hubfs/6sense%20%20(5).png?width=2240&height=1260&name=6sense%20%20(5).png)](https://www.infinityn.com/articles-and-news/infinityn-6sense-unlocking-the-power-of-data-driven-gtm-execution) 2 min read #### [Infinityn & 6sense: Unlocking the Power of Data-Driven GTM Execution](https://www.infinityn.com/articles-and-news/infinityn-6sense-unlocking-the-power-of-data-driven-gtm-execution) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): Nov 26, 2025, 8:35:49 AM Infinityn & 6sense: Unlocking the Power of Data-Driven GTM Execution [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [Technology](https://www.infinityn.com/articles-and-news/tag/technology) 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