Barbi Somogyi

GTM Strategist | Director of Client Success: Barbara is a strategic marketing advisor and client success leader with 10 years of international B2B experience. At Infinityn, she drives measurable impact by leading go-to-market initiatives across management consultancy and account-based programs.

2 min read

The End of Fragmented GTM: Unifying Outbound and Inbound with Clay

Barbi Somogyi: Apr 30, 2026 8:01:03 AM

Growth used to be a numbers game. More leads, more emails, more campaigns. But somewhere along the way, “more” stopped meaning “better.” Teams found themselves buried in tools, chasing volume but missing timing, context, and relevance. What actually...

2 min read

The ABM Vendor Landscape Is Shifting

Barbi Somogyi: Apr 27, 2026 6:45:06 AM

The ABM Vendor Landscape Is Shifting Fast (and Getting Smarter) What 1,200+ real conversations reveal about where GTM is heading in 2026

ABM Account-Based Go-To-Market Demandbase GTM ForgeX Clay Sendoso Technology Partners Userled

1 min read

Refocus Product Effort Where It Matters

Barbi Somogyi: Feb 9, 2026 10:41:45 AM

Voice of Customer shows where product teams invest effort without proportional impact

Account-Based Go-To-Market Voice Of Customer Product Strategy

1 min read

Voice of Customer: An Enterprise Technology Use Case

Barbi Somogyi: Dec 19, 2025 6:20:06 AM

How Voice of Customer Informed a Clearer Go-To-Market Direction

Account-Based Go-To-Market Voice Of Customer

2 min read

Infinityn & 6sense: Unlocking the Power of Data-Driven GTM Execution

Barbi Somogyi: Nov 26, 2025 8:35:49 AM

Infinityn & 6sense: Unlocking the Power of Data-Driven GTM Execution

Account-Based Marketing Technology ABM Account-Based Go-To-Market GTM

3 min read

Proud Sponsors of The ScaleUp Fest 2025: Event Highlights

Barbi Somogyi: Sep 17, 2025 8:40:58 AM

Scaling Smarter: Key Takeaways from ScaleUp Fest 2025 Founders, investors, and innovators from across Europe met at The ScaleUp Fest 2025 in Budapest...

Account-Based Go-To-Market Events ScaleUpFest 2025 GTM