Barbi Somogyi

GTM Strategist | Director of Client Success: Barbara is a strategic marketing advisor and client success leader with 10 years of international B2B experience. At Infinityn, she drives measurable impact by leading go-to-market initiatives across management consultancy and account-based programs.

2 min read

Personalisation Without the Ick: How to Make Sales Outreach Feel Relevant

Barbi Somogyi: Jun 9, 2026 3:02:08 AM

2 min read

Clay as the AWS of the GTM World

Barbi Somogyi: May 22, 2026 8:59:29 AM

Clay Is Like AWS for GTM Teams Clay is often described as a tool for outbound and data enrichment.

Automation GTM Clay

1 min read

Clay Is Reshaping GTM. Here’s What Changed in the Last Few Months

Barbi Somogyi: May 11, 2026 5:41:51 AM

Over the past few months, something subtle but important has happened in the world of go-to-market (GTM) tools. Clay is no longer just a...

ABM Account-Based Go-To-Market GTM Clay Technology Partners

2 min read

The End of Fragmented GTM: Unifying Outbound and Inbound with Clay

Barbi Somogyi: Apr 30, 2026 8:01:03 AM

Growth used to be a numbers game. More leads, more emails, more campaigns. But somewhere along the way, “more” stopped meaning “better.” Teams found...

ABM Account-Based Go-To-Market GTM Clay Technology Partners

2 min read

The ABM Vendor Landscape Is Shifting

Barbi Somogyi: Apr 27, 2026 6:45:06 AM

The ABM Vendor Landscape Is Shifting Fast (and Getting Smarter) What 1,200+ real conversations reveal about where GTM is heading in 2026

ABM Account-Based Go-To-Market Demandbase GTM ForgeX Clay Sendoso Technology Partners Userled

1 min read

Refocus Product Effort Where It Matters

Barbi Somogyi: Feb 9, 2026 10:41:45 AM

Voice of Customer shows where product teams invest effort without proportional impact

Account-Based Go-To-Market Voice Of Customer Product Strategy

1 min read

Voice of Customer: An Enterprise Technology Use Case

Barbi Somogyi: Dec 19, 2025 6:20:06 AM

How Voice of Customer Informed a Clearer Go-To-Market Direction

Account-Based Go-To-Market Voice Of Customer

2 min read

Infinityn & 6sense: Unlocking the Power of Data-Driven GTM Execution

Barbi Somogyi: Nov 26, 2025 8:35:49 AM

Infinityn & 6sense: Unlocking the Power of Data-Driven GTM Execution

Account-Based Marketing Technology ABM Account-Based Go-To-Market GTM

3 min read

Proud Sponsors of The ScaleUp Fest 2025: Event Highlights

Barbi Somogyi: Sep 17, 2025 8:40:58 AM

Scaling Smarter: Key Takeaways from ScaleUp Fest 2025 Founders, investors, and innovators from across Europe met at The ScaleUp Fest 2025 in Budapest...

Account-Based Go-To-Market Events ScaleUpFest 2025 GTM

1 min read

Voice of Customer: Your Shortcut to a Sharper Go-To-Market

Barbi Somogyi: Jul 10, 2025 8:53:34 AM

Voice of Customer: Best Practices that Actually Work

Voice Of Customer GTM

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