Why Infinityn Chose Demandbase Ads - And Why You Should Too

B2B advertising has a targeting problem. Most platforms weren’t built for the complex, multi-person sales journeys we see in real buying committees. Generic display ads and siloed campaign channels can only take you so far. That’s why Infinityn chose Demandbase Ads for our campaigns, and why we’re now offering it as a focused service.

Here’s why it works, why it matters, and why now is the perfect time to get started.

Traditional ad platforms no longer suffice. If you’re using standard ad tools for B2B, you're likely dealing with:

• Wasted spend on companies that will never buy

• Weak targeting that misses real decision-makers

• Disconnected campaigns that don't tell a cohesive story

• Confusing metrics that don’t tie back to pipeline

LinkedIn is a powerful tool, especially when enhanced with intent data and synced audiences. But used alone, it can miss the opportunity to connect with an entire buying group. Demandbase Ads fills that gap as part of an integrated campaign.

Why We Chose Demandbase Ads

When Infinityn decided to run our account-based advertising pilot, we wanted something better. We needed:

• Real account-level targeting

• Multi-channel reach that includes but isn't limited to LinkedIn

• Smart automation to manage budgets and intent

• Clear reporting that connects ad engagement to sales activity

Demandbase Ads checked all the boxes. It let us target exact accounts and buyer roles, adjust budgets dynamically, and serve ads across trusted sites and social platforms. Most importantly, we could actually see which accounts were warming up and how that aligned with our outreach.

Now Available on Its Own - And That Changes Everything

Here’s the big news: Demandbase Ads is now available as a standalone license. That means you no longer need to buy the full Demandbase platform to access its powerful advertising engine.

This opens the door for companies who:

• Want a smarter way to advertise without a major tech investment

• Are ready to try ABM-style campaigns but not overhaul everything

• Need better targeting and attribution, fast

You can start small, prove the value, and scale up later. It’s flexible, focused, and designed for real B2B performance.

Complementing LinkedIn, Not Competing with It

It’s not about replacing LinkedIn - it’s about expanding its impact through integration.

Demandbase lets you sync your target account list with LinkedIn, then extend your reach with display, video, and retargeting ads across the web. Your audience sees a connected message, wherever they spend time. That means more coverage, more frequency, and more impact.

Why Work With Infinityn

As a Demandbase partner, we don’t just set you up with the tool. We help you:

• Identify the right accounts and personas

• Build smart, scalable campaigns

• Monitor engagement and optimize in real time

• Align your sales team around the signals that matter

And because Demandbase Ads is part of our broader GTM and ABM acceleration portfolio, we help you tie these efforts into a wider strategy - not just run ads in isolation.

We ran our pilot, we’ve seen the results, and now we’re ready to bring that value to you.

Bottom Line

Demandbase Ads solves the biggest headaches in B2B advertising. Better targeting, cleaner data, stronger attribution, and real pipeline impact. For a limited time, you can pilot Demandbase Ads with Infinityn with no SaaS licensing cost - just results, fast.

If you’re looking to modernize your advertising without the guesswork, let’s talk. Infinityn can help you get started quickly, launch smarter campaigns, and finally run ads that make sense in a B2B world.

Ready to make your advertising work harder? We’re ready when you are.