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Marketing

8 min read

Buyer Persona Research the Right Way for Account-Based Intelligence

What is the best way to accurately map out your buyers’ decision making process? Having a deep understanding of the buyer persona is fundamental to...

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5 min read

Finding the Perfect Agile Account-Based Marketing Partner

What we call agile account-based marketing (AABM), is a newly emerging discipline. As such, the industry of marketing service providers - agencies...

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10 min read

The mindset that drives ABM platforms and programs

What’s the philosophy behind the technology of the most successful ABM programs? Answering this question was not the original intent when we set out...

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5 min read

The Era of Personalization - Strategy that is Bound to Rule in B2B Businesses

The world of Marketing and Sales is an exciting and rather hectic one – sometimes unpredictable and sometimes easy to calculate, but no matter what...

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6 min read

11 classic representations of sales & marketing in film & television

Filmmakers have romanticized the sales profession time and time again. Cinematic portrayals have deified, humanized, vilified and lionized the...

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3 min read

Helping Industrials through Digital Transformation and Automation

The industrial sector seems to experience major lags regarding digitalization and automation – the latest trend that is currently defining the...

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5 min read

A new business model for outsourcing enterprises

A new business model for outsourcing enterprise growth activities: Growth Process Outsourcing! It’s no news that outsourcing is a red-hot trend....

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7 min read

How to salvage your cancelled corporate VIP event

Flexible strategies to ensure that your sales & marketing efforts still deliver in the wake of Covid-19

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3 min read

Getting our Feet Wet in Sponsoring

Is your company actively sponsoring culture, sports, non-profits, or any cause? We are, and we have found multiple points of synergy in the process....

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3 min read

Account-Based Marketing: concept and implementation

Marketing goes beyond promotion. Marketing is creativity, profound planning, understanding of your audience, analysing data – especially nowadays,...

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