8 min read
Buyer Persona Research the Right Way for Account-Based Intelligence
What is the best way to accurately map out your buyers’ decision making process? Having a deep understanding of the buyer persona is fundamental to...
Marketing
5 min read
Finding the Perfect Agile Account-Based Marketing Partner
What we call agile account-based marketing (AABM), is a newly emerging discipline. As such, the industry of marketing service providers - agencies...
7 min read
The mindset that drives ABM platforms and programs
What’s the philosophy behind the technology of the most successful ABM programs? Answering this question was not the original intent when we set out...
5 min read
The Era of Personalization - Strategy that is Bound to Rule in B2B Businesses
The world of Marketing and Sales is an exciting and rather hectic one – sometimes unpredictable and sometimes easy to calculate, but no matter what...
6 min read
11 classic representations of sales & marketing in film & television
Filmmakers have romanticized the sales profession time and time again. Cinematic portrayals have deified, humanized, vilified and lionized the...
3 min read
Helping Industrials through Digital Transformation and Automation
The industrial sector seems to experience major lags regarding digitalization and automation – the latest trend that is currently defining the...
5 min read
A new business model for outsourcing enterprises
A new business model for outsourcing enterprise growth activities: Growth Process Outsourcing! It’s no news that outsourcing is a red-hot trend....
7 min read
How to salvage your cancelled corporate VIP event
Flexible strategies to ensure that your sales & marketing efforts still deliver in the wake of Covid-19
3 min read
Getting our Feet Wet in Sponsoring
Is your company actively sponsoring culture, sports, non-profits, or any cause? We are, and we have found multiple points of synergy in the process....
3 min read
Account-Based Marketing: concept and implementation
Marketing goes beyond promotion. Marketing is creativity, profound planning, understanding of your audience, analysing data – especially nowadays,...