Kate Varvedo

7 min read

Overcoming Sales Buy-In Challenges and Managing Organizational Change in Account-Based Marketing

Amidst the constantly shifting terrain of contemporary marketing, the concept of Account-Based Marketing (ABM) has emerged as a game-changer for organizations seeking to drive targeted engagement and personalized experiences. Yet, despite its...

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4 min read

Understanding Account-Based Marketing (ABM) and Its Relevance for Your Organization

In the ever-evolving marketing strategies, Account-Based Marketing (ABM) has emerged as a powerful approach that focuses on targeting specific...

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5 min read

B2B Advertising Strategies for the Modern Landscape in 2024

In the ever-evolving landscape of digital advertising, the year 2024 marks a significant turning point, especially for B2B advertisers. With the...

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2 min read

Embracing Scalable ABX Strategy for Business Growth

In the wake of unprecedented global challenges, the landscape of business has undergone a profound transformation. The era of uncertainty and chaos,...

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