1 min read
The Synergistic Partnership Between Demandbase and Infinityn
In the dynamic realm of B2B marketing, collaboration often breeds innovation and success. This finds vivid expression in the strategic partnership...
Account-Based Growth
7 min read
What is ABG?
TOPO’s “2019 ACCOUNT BASED BENCHMARK REPORT” – which included 150 account-based organizations - showed that every participant reached or exceeded a...
6 min read
A new perspective of data visualisation
How a simple visual can change the game for your organization’s intelligence efforts.
3 min read
Defining Different Types of Business Transformation
The business world is shaken by the repercussions of current events and those in the near past. With our economic conditions becoming more and more...
5 min read
The Era of Personalization - Strategy that is Bound to Rule in B2B Businesses
The world of Marketing and Sales is an exciting and rather hectic one – sometimes unpredictable and sometimes easy to calculate, but no matter what...
3 min read
Helping Industrials through Digital Transformation and Automation
The industrial sector seems to experience major lags regarding digitalization and automation – the latest trend that is currently defining the...
2 min read
Industry 5.0 vs 4.0 - What has changed?
Introduction Although changes are governed by various factors, rapid industry evolution never stops. Whether internally or externally induced, urgent...
3 min read
Importance of Customer Experience – Part 2
Where there is a will… The changes in economic currents are inevitable. Sometimes they are relatively predictable, signs hinting at an upcoming...
3 min read
The Importance of Digitization for Industrial Automation Companies & How to do it Right
The beginning of the 2020s most definitely meant the beginning of a new era in many regards, including the world of business. Although exceptionally...
4 min read
Importance of Customer Experience – Part 1
OVERCOMING CHALLENGES OF B2B MARKET IN THE PAST AND PRESENT