--- title: Articles and News | ABM description: ABM | Infinityn International articles and news --- [Skip to the main content.](https://www.infinityn.com/articles-and-news/tag/abm#main-content) [![INFINITYN\_INTERNATIONAL\_logo\_White](https://www.infinityn.com/hs-fs/hubfs/INFINITYN_INTERNATIONAL_logo_White.png?width=1743&height=356&name=INFINITYN_INTERNATIONAL_logo_White.png "INFINITYN_INTERNATIONAL_logo_White")](https://www.infinityn.com/) [![INFINITYN\_INTERNATIONAL\_logo\_Black](https://www.infinityn.com/hs-fs/hubfs/INFINITYN_INTERNATIONAL_logo_Black.png?width=1742&height=356&name=INFINITYN_INTERNATIONAL_logo_Black.png "INFINITYN_INTERNATIONAL_logo_Black")](https://www.infinityn.com/) - [Home](https://www.infinityn.com/archived) - Services - [Strategic GTM Consulting](https://www.infinityn.com/strategic-gtm-consulting) - Resources - [Articles, news](https://www.infinityn.com/articles-and-news) - [GTM Assessment Tool](https://www.infinityn.com/gtm-assessment-tool) - [Events](https://www.infinityn.com/gtm-club-using-clay-to-automate-outbound-at-scale) - About us - [Our Story](https://www.infinityn.com/about-us) - [Careers](https://www.infinityn.com/careers) - [Contact us](https://www.infinityn.com/contact-us) Toggle Menu Toggle Menu - [Home](https://www.infinityn.com/archived) - Services - [Strategic GTM Consulting](https://www.infinityn.com/strategic-gtm-consulting) - Resources - [Articles, news](https://www.infinityn.com/articles-and-news) - [GTM Assessment Tool](https://www.infinityn.com/gtm-assessment-tool) - [Events](https://www.infinityn.com/gtm-club-using-clay-to-automate-outbound-at-scale) - About us - [Our Story](https://www.infinityn.com/about-us) - [Careers](https://www.infinityn.com/careers) - [Contact us](https://www.infinityn.com/contact-us) [Linkedin](https://www.linkedin.com/company/infinityn-international) # Articles and News #### On a mission to transform the way B2B companies go to market Filter by Tag Show All ABG Pod ABI ABM ABM Strategy ABX AI Account-Based Experience Account-Based GTM Account-Based Go-To-Market Account-Based Growth Account-Based Growth Services Account-Based Intelligence Account-Based Marketing Advertising Agentic AI Agile ABG Agile ABG Pod Agile ABSD Pod Agile Account-Based Sales Development Anniversary Automation B2B Beast Mode Book Recommendation Building Trust and Brand Awareness Business Technology Buyer Engagement Buying Group Clay Culture Demandbase Digitalization Events ForgeX GTM GTM Technology Gifting Growth Process Outsourcing HR Holistic Account-Centric Growth Impact Study Industry 5.0 LinkedIn Long-Term Pipeline Strategy Marketing Our People Partnership Personalization Product Strategy Prompt engineering Sales Sales Technology SalesForge Scalable Strategy ScaleUpFest 2025 Scaleup Scaleup organizations Scaling smart Sendoso Summit Sustainable Growth Technology Technology Partners Userled Voice Of Customer business strategy business transformation customer experience demand generation growth strategy intent data news webinar ##### Sign Up Today ### ABM [![](https://www.infinityn.com/hs-fs/hubfs/Building%20ABM%20Lists%20with%20Clay.png?width=2240&height=1260&name=Building%20ABM%20Lists%20with%20Clay.png)](https://www.infinityn.com/articles-and-news/building-abm-lists-with-clay-account-sourcing-and-signal-tracking) 1 min read #### [Building ABM Lists with Clay: Account Sourcing and Signal Tracking](https://www.infinityn.com/articles-and-news/building-abm-lists-with-clay-account-sourcing-and-signal-tracking) [![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin): Aug 17, 2026, 4:54:59 AM A useful ABM list begins with a clear commercial hypothesis. It identifies companies that match the ideal customer profile, provides visibility into... [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Read More](https://www.infinityn.com/articles-and-news/building-abm-lists-with-clay-account-sourcing-and-signal-tracking) [![](https://www.infinityn.com/hs-fs/hubfs/Blog%20Banners%20(33).png?width=2240&height=1260&name=Blog%20Banners%20(33).png)](https://www.infinityn.com/articles-and-news/clay-is-reshaping-gtm.-heres-what-changed-in-the-last-few-months) 1 min read #### [Clay Is Reshaping GTM. Here’s What Changed in the Last Few Months](https://www.infinityn.com/articles-and-news/clay-is-reshaping-gtm.-heres-what-changed-in-the-last-few-months) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): May 11, 2026, 5:41:51 AM Over the past few months, something subtle but important has happened in the world of go-to-market (GTM) tools. Clay is no longer just a... [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Technology Partners](https://www.infinityn.com/articles-and-news/tag/technology-partners) [Read More](https://www.infinityn.com/articles-and-news/clay-is-reshaping-gtm.-heres-what-changed-in-the-last-few-months) [![](https://www.infinityn.com/hs-fs/hubfs/Blog%20Banners%20(30).png?width=2240&height=1260&name=Blog%20Banners%20(30).png)](https://www.infinityn.com/articles-and-news/the-end-of-fragmented-gtm-unifying-outbound-and-inbound-with-clay) 2 min read #### [The End of Fragmented GTM: Unifying Outbound and Inbound with Clay](https://www.infinityn.com/articles-and-news/the-end-of-fragmented-gtm-unifying-outbound-and-inbound-with-clay) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): Apr 30, 2026, 8:01:03 AM Growth used to be a numbers game. More leads, more emails, more campaigns. But somewhere along the way, “more” stopped meaning “better.” Teams found... [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Technology Partners](https://www.infinityn.com/articles-and-news/tag/technology-partners) [Read More](https://www.infinityn.com/articles-and-news/the-end-of-fragmented-gtm-unifying-outbound-and-inbound-with-clay) [![The ABM Vendor Landscape Is Shifting](https://www.infinityn.com/hs-fs/hubfs/Blog%20Banners%20(26)-1.png?width=2240&height=1260&name=Blog%20Banners%20(26)-1.png)](https://www.infinityn.com/articles-and-news/the-abm-vendor-landscape-is-shifting) 2 min read #### [The ABM Vendor Landscape Is Shifting](https://www.infinityn.com/articles-and-news/the-abm-vendor-landscape-is-shifting) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): Apr 27, 2026, 6:45:06 AM The ABM Vendor Landscape Is Shifting Fast (and Getting Smarter) What 1,200+ real conversations reveal about where GTM is heading in 2026 [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Demandbase](https://www.infinityn.com/articles-and-news/tag/demandbase) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [ForgeX](https://www.infinityn.com/articles-and-news/tag/forgex) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Sendoso](https://www.infinityn.com/articles-and-news/tag/sendoso) [Technology Partners](https://www.infinityn.com/articles-and-news/tag/technology-partners) [Userled](https://www.infinityn.com/articles-and-news/tag/userled) [Read More](https://www.infinityn.com/articles-and-news/the-abm-vendor-landscape-is-shifting) [![](https://www.infinityn.com/hs-fs/hubfs/6sense%20%20(5).png?width=2240&height=1260&name=6sense%20%20(5).png)](https://www.infinityn.com/articles-and-news/infinityn-6sense-unlocking-the-power-of-data-driven-gtm-execution) 2 min read #### [Infinityn & 6sense: Unlocking the Power of Data-Driven GTM Execution](https://www.infinityn.com/articles-and-news/infinityn-6sense-unlocking-the-power-of-data-driven-gtm-execution) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): Nov 26, 2025, 8:35:49 AM Infinityn & 6sense: Unlocking the Power of Data-Driven GTM Execution [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [Technology](https://www.infinityn.com/articles-and-news/tag/technology) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Read More](https://www.infinityn.com/articles-and-news/infinityn-6sense-unlocking-the-power-of-data-driven-gtm-execution) [![](https://www.infinityn.com/hs-fs/hubfs/Blog%20Banners%20(1).png?width=2240&height=1260&name=Blog%20Banners%20(1).png)](https://www.infinityn.com/articles-and-news/how-mature-is-your-abm-program-really) 3 min read #### [How Mature Is Your ABM Program Really?](https://www.infinityn.com/articles-and-news/how-mature-is-your-abm-program-really) [![Picture of Andris Károlyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(3).png?width=30&name=ANDRIS%20(3).png) Andris Károlyi](https://www.infinityn.com/articles-and-news/author/andris-károlyi): Oct 9, 2025, 5:35:43 AM There’s a point in every company’s growth when the numbers stop adding up. The leads keep coming, but the pipeline stalls. Meetings are booked, yet... [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [B2B](https://www.infinityn.com/articles-and-news/tag/b2b) [ForgeX](https://www.infinityn.com/articles-and-news/tag/forgex) [Read More](https://www.infinityn.com/articles-and-news/how-mature-is-your-abm-program-really) [![](https://www.infinityn.com/hs-fs/hubfs/The%20power%20of%20ROI%20focused%20ABM%20v2.png?width=1200&height=600&name=The%20power%20of%20ROI%20focused%20ABM%20v2.png)](https://www.infinityn.com/articles-and-news/the-power-of-roi-focused-abm-for-modern-marketing-success) 3 min read #### [The Power of ROI-Focused ABM for Modern Marketing Success](https://www.infinityn.com/articles-and-news/the-power-of-roi-focused-abm-for-modern-marketing-success) [![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) Kate Varvedo](https://www.infinityn.com/articles-and-news/author/kate-varvedo): May 27, 2024, 7:32:02 AM In the dynamic world of B2B marketing, Account-Based Marketing (ABM) has surfaced as a game-changing strategy, yielding significant returns on... [ABM Strategy](https://www.infinityn.com/articles-and-news/tag/abm-strategy) [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [Agile ABG](https://www.infinityn.com/articles-and-news/tag/agile-abg) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Experience](https://www.infinityn.com/articles-and-news/tag/account-based-experience) [ABX](https://www.infinityn.com/articles-and-news/tag/abx) [Read More](https://www.infinityn.com/articles-and-news/the-power-of-roi-focused-abm-for-modern-marketing-success) [![](https://www.infinityn.com/hs-fs/hubfs/Martech%20Tools%20cropped.png?width=1200&height=601&name=Martech%20Tools%20cropped.png)](https://www.infinityn.com/articles-and-news/empowering-go-to-market-success-the-technological-edge) 5 min read #### [Empowering Go-to-Market Success: The Technological Edge](https://www.infinityn.com/articles-and-news/empowering-go-to-market-success-the-technological-edge) [![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) Kate Varvedo](https://www.infinityn.com/articles-and-news/author/kate-varvedo): May 21, 2024, 4:20:40 AM Strategic Investment in Technology In the ever-evolving landscape of business, the journey from product ideation to market success is riddled with... [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [Technology](https://www.infinityn.com/articles-and-news/tag/technology) [Agile ABG](https://www.infinityn.com/articles-and-news/tag/agile-abg) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Intelligence](https://www.infinityn.com/articles-and-news/tag/account-based-intelligence) [Business Technology](https://www.infinityn.com/articles-and-news/tag/business-technology) [Account-Based Experience](https://www.infinityn.com/articles-and-news/tag/account-based-experience) [ABX](https://www.infinityn.com/articles-and-news/tag/abx) [Read More](https://www.infinityn.com/articles-and-news/empowering-go-to-market-success-the-technological-edge) [![](https://www.infinityn.com/hs-fs/hubfs/Data%20in%20ABM%20v2.png?width=1200&height=600&name=Data%20in%20ABM%20v2.png)](https://www.infinityn.com/articles-and-news/understanding-data-and-helping-you-build-immediate-pipelines) 3 min read #### [Understanding Data and Helping You Build Immediate Pipelines](https://www.infinityn.com/articles-and-news/understanding-data-and-helping-you-build-immediate-pipelines) [![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) Kate Varvedo](https://www.infinityn.com/articles-and-news/author/kate-varvedo): May 2, 2024, 5:40:41 AM In the bustling landscape of modern business, data reigns supreme as the cornerstone of strategic decision-making. Yet, amidst the deluge of... [Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [ABI](https://www.infinityn.com/articles-and-news/tag/abi) [ABM Strategy](https://www.infinityn.com/articles-and-news/tag/abm-strategy) [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Intelligence](https://www.infinityn.com/articles-and-news/tag/account-based-intelligence) [Account-Based Experience](https://www.infinityn.com/articles-and-news/tag/account-based-experience) [ABX](https://www.infinityn.com/articles-and-news/tag/abx) [Read More](https://www.infinityn.com/articles-and-news/understanding-data-and-helping-you-build-immediate-pipelines) [![](https://www.infinityn.com/hs-fs/hubfs/Sales%20Buy-In%203.png?width=1200&height=600&name=Sales%20Buy-In%203.png)](https://www.infinityn.com/articles-and-news/overcoming-sales-buy-in-challenges-and-managing-organizational-change-in-account-based-marketing) 7 min read #### [Overcoming Sales Buy-In Challenges and Managing Organizational Change in Account-Based Marketing](https://www.infinityn.com/articles-and-news/overcoming-sales-buy-in-challenges-and-managing-organizational-change-in-account-based-marketing) [![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) Kate Varvedo](https://www.infinityn.com/articles-and-news/author/kate-varvedo): Apr 16, 2024, 12:07:10 PM Amidst the constantly shifting terrain of contemporary marketing, the concept of Account-Based Marketing (ABM) has emerged as a game-changer for... [ABM Strategy](https://www.infinityn.com/articles-and-news/tag/abm-strategy) [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Experience](https://www.infinityn.com/articles-and-news/tag/account-based-experience) [ABX](https://www.infinityn.com/articles-and-news/tag/abx) [Read More](https://www.infinityn.com/articles-and-news/overcoming-sales-buy-in-challenges-and-managing-organizational-change-in-account-based-marketing) [1](https://www.infinityn.com/articles-and-news/tag/abm/page/1) [2](https://www.infinityn.com/articles-and-news/tag/abm/page/2) [Next](https://www.infinityn.com/articles-and-news/tag/abm/page/2) ![Infinityn\_Logo\_footer](https://f.hubspotusercontent30.net/hub/2341432/hubfs/Infinityn_Logo_footer.png?width=200&height=290&name=Infinityn_Logo_footer.png)   [![](https://cta-image-cms2.hubspot.com/ctas/v2/public/cs/il/?pg=66d35079-5da6-4f74-ad48-3e83dede2577&pid=2341432&hs_preview=true&_=1707469068439)](https://hu.linkedin.com/company/infinityn-international)[![](https://cta-image-cms2.hubspot.com/ctas/v2/public/cs/il/?pg=78c4b48e-d5db-45d0-8494-8075529ca532&pid=2341432&hs_preview=true&_=1707469068439)](https://www.infinityn.com/hubfs/Infinityn%20International%20Privacy%20Policy.pdf) © 2026 Copyright Infinityn International Return to top