4 min read
Beast Mode – Passion and Determination Combined
Imagine; shirtsleeves rolled up, eyebrows knit together in concentration, we see our colleague making calls, tapping their keyboard with hectic...
Agile ABG
7 min read
What is ABG?
TOPO’s “2019 ACCOUNT BASED BENCHMARK REPORT” – which included 150 account-based organizations - showed that every participant reached or exceeded a...
5 min read
Finding the Perfect Agile Account-Based Marketing Partner
What we call agile account-based marketing (AABM), is a newly emerging discipline. As such, the industry of marketing service providers - agencies...
5 min read
Your Sales People in Flying Cars
...does it seem like a distant utopia? This will be reality sooner than you think. That is because the future is faster than you think - says none...
3 min read
Defining Different Types of Business Transformation
The business world is shaken by the repercussions of current events and those in the near past. With our economic conditions becoming more and more...
7 min read
The mindset that drives ABM platforms and programs
What’s the philosophy behind the technology of the most successful ABM programs? Answering this question was not the original intent when we set out...
5 min read
The Era of Personalization - Strategy that is Bound to Rule in B2B Businesses
The world of Marketing and Sales is an exciting and rather hectic one – sometimes unpredictable and sometimes easy to calculate, but no matter what...
5 min read
AGILITY: WHAT, WHY AND WHEN.
B2B strategies can be pretty intricate. But anyone who knows B2B knows that the tricky part isn't the strategy itself, but the execution. At least...
3 min read
Helping Industrials through Digital Transformation and Automation
The industrial sector seems to experience major lags regarding digitalization and automation – the latest trend that is currently defining the...
2 min read
Industry 5.0 vs 4.0 - What has changed?
Introduction Although changes are governed by various factors, rapid industry evolution never stops. Whether internally or externally induced, urgent...