7 min read
Kate Varvedo: Apr 16, 2024 12:07:10 PM
Amidst the constantly shifting terrain of contemporary marketing, the concept of Account-Based Marketing (ABM) has emerged as a game-changer for...
4 min read
Kate Varvedo: Apr 11, 2024 6:28:26 AM
In the ever-evolving marketing strategies, Account-Based Marketing (ABM) has emerged as a powerful approach that focuses on targeting specific...
2 min read
Kate Varvedo: Mar 19, 2024 4:09:13 AM
In the wake of unprecedented global challenges, the landscape of business has undergone a profound transformation. The era of uncertainty and chaos,...
7 min read
TOPO’s “2019 ACCOUNT BASED BENCHMARK REPORT” – which included 150 account-based organizations - showed that every participant reached or exceeded a...
5 min read
The world of Marketing and Sales is an exciting and rather hectic one – sometimes unpredictable and sometimes easy to calculate, but no matter what...
5 min read
A new business model for outsourcing enterprise growth activities: Growth Process Outsourcing! It’s no news that outsourcing is a red-hot trend....
3 min read
The beginning of the 2020s most definitely meant the beginning of a new era in many regards, including the world of business. Although exceptionally...
3 min read
Marketing goes beyond promotion. Marketing is creativity, profound planning, understanding of your audience, analysing data – especially nowadays,...
5 min read
Account-Based Marketing or ABM has undoubtedly become a defining element of B2B business development. It has been constantly evolving and it’s not...
