--- title: Articles and News | ABM Strategy description: ABM Strategy | Infinityn International articles and news --- [Skip to the main content.](https://www.infinityn.com/articles-and-news/tag/abm-strategy#main-content) [![INFINITYN\_INTERNATIONAL\_logo\_White](https://www.infinityn.com/hs-fs/hubfs/INFINITYN_INTERNATIONAL_logo_White.png?width=1743&height=356&name=INFINITYN_INTERNATIONAL_logo_White.png "INFINITYN_INTERNATIONAL_logo_White")](https://www.infinityn.com/) [![INFINITYN\_INTERNATIONAL\_logo\_Black](https://www.infinityn.com/hs-fs/hubfs/INFINITYN_INTERNATIONAL_logo_Black.png?width=1742&height=356&name=INFINITYN_INTERNATIONAL_logo_Black.png "INFINITYN_INTERNATIONAL_logo_Black")](https://www.infinityn.com/) - [Home](https://www.infinityn.com/archived) - Services - [Strategic GTM Consulting](https://www.infinityn.com/strategic-gtm-consulting) - Resources - [Articles, news](https://www.infinityn.com/articles-and-news) - [GTM Assessment Tool](https://www.infinityn.com/gtm-assessment-tool) - [Events](https://www.infinityn.com/gtm-club-using-clay-to-automate-outbound-at-scale) - About us - [Our Story](https://www.infinityn.com/about-us) - [Careers](https://www.infinityn.com/careers) - [Contact us](https://www.infinityn.com/contact-us) Toggle Menu Toggle Menu - [Home](https://www.infinityn.com/archived) - Services - [Strategic GTM Consulting](https://www.infinityn.com/strategic-gtm-consulting) - Resources - [Articles, news](https://www.infinityn.com/articles-and-news) - [GTM Assessment Tool](https://www.infinityn.com/gtm-assessment-tool) - [Events](https://www.infinityn.com/gtm-club-using-clay-to-automate-outbound-at-scale) - About us - [Our Story](https://www.infinityn.com/about-us) - [Careers](https://www.infinityn.com/careers) - [Contact us](https://www.infinityn.com/contact-us) [Linkedin](https://www.linkedin.com/company/infinityn-international) # Articles and News #### On a mission to transform the way B2B companies go to market Filter by Tag Show All ABG Pod ABI ABM ABM Strategy ABX AI Account-Based Experience Account-Based GTM Account-Based Go-To-Market Account-Based Growth Account-Based Growth Services Account-Based Intelligence Account-Based Marketing Advertising Agentic AI Agile ABG Agile ABG Pod Agile ABSD Pod Agile Account-Based Sales Development Anniversary Automation B2B Beast Mode Book Recommendation Building Trust and Brand Awareness Business Technology Buyer Engagement Buying Group Clay Culture Demandbase Digitalization Events ForgeX GTM GTM Technology Gifting Growth Process Outsourcing HR Holistic Account-Centric Growth Impact Study Industry 5.0 LinkedIn Long-Term Pipeline Strategy Marketing Our People Partnership Personalization Product Strategy Prompt engineering Sales Sales Technology SalesForge Scalable Strategy ScaleUpFest 2025 Scaleup Scaleup organizations Scaling smart Sendoso Summit Sustainable Growth Technology Technology Partners Userled Voice Of Customer business strategy business transformation customer experience demand generation growth strategy intent data news webinar ##### Sign Up Today ### ABM Strategy [![](https://www.infinityn.com/hs-fs/hubfs/The%20power%20of%20ROI%20focused%20ABM%20v2.png?width=1200&height=600&name=The%20power%20of%20ROI%20focused%20ABM%20v2.png)](https://www.infinityn.com/articles-and-news/the-power-of-roi-focused-abm-for-modern-marketing-success) 3 min read #### [The Power of ROI-Focused ABM for Modern Marketing Success](https://www.infinityn.com/articles-and-news/the-power-of-roi-focused-abm-for-modern-marketing-success) [![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) Kate Varvedo](https://www.infinityn.com/articles-and-news/author/kate-varvedo): May 27, 2024, 7:32:02 AM In the dynamic world of B2B marketing, Account-Based Marketing (ABM) has surfaced as a game-changing strategy, yielding significant returns on... [ABM Strategy](https://www.infinityn.com/articles-and-news/tag/abm-strategy) [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [Agile ABG](https://www.infinityn.com/articles-and-news/tag/agile-abg) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Experience](https://www.infinityn.com/articles-and-news/tag/account-based-experience) [ABX](https://www.infinityn.com/articles-and-news/tag/abx) [Read More](https://www.infinityn.com/articles-and-news/the-power-of-roi-focused-abm-for-modern-marketing-success) [![](https://www.infinityn.com/hs-fs/hubfs/S%26M%20alignment%20in%20ABM%202.png?width=1200&height=601&name=S%26M%20alignment%20in%20ABM%202.png)](https://www.infinityn.com/articles-and-news/uniting-sales-and-marketing-in-the-pursuit-of-abm-excellence) 5 min read #### [Uniting Sales and Marketing in the Pursuit of ABM Excellence](https://www.infinityn.com/articles-and-news/uniting-sales-and-marketing-in-the-pursuit-of-abm-excellence) [![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) Kate Varvedo](https://www.infinityn.com/articles-and-news/author/kate-varvedo): May 6, 2024, 7:56:09 AM In the dynamic and competitive business environment of today, the adoption of Account-Based Marketing (ABM) represents a strategic shift towards... [ABM Strategy](https://www.infinityn.com/articles-and-news/tag/abm-strategy) [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [Account-Based Experience](https://www.infinityn.com/articles-and-news/tag/account-based-experience) [ABX](https://www.infinityn.com/articles-and-news/tag/abx) [Read More](https://www.infinityn.com/articles-and-news/uniting-sales-and-marketing-in-the-pursuit-of-abm-excellence) [![](https://www.infinityn.com/hs-fs/hubfs/Data%20in%20ABM%20v2.png?width=1200&height=600&name=Data%20in%20ABM%20v2.png)](https://www.infinityn.com/articles-and-news/understanding-data-and-helping-you-build-immediate-pipelines) 3 min read #### [Understanding Data and Helping You Build Immediate Pipelines](https://www.infinityn.com/articles-and-news/understanding-data-and-helping-you-build-immediate-pipelines) [![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) Kate Varvedo](https://www.infinityn.com/articles-and-news/author/kate-varvedo): May 2, 2024, 5:40:41 AM In the bustling landscape of modern business, data reigns supreme as the cornerstone of strategic decision-making. Yet, amidst the deluge of... [Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [ABI](https://www.infinityn.com/articles-and-news/tag/abi) [ABM Strategy](https://www.infinityn.com/articles-and-news/tag/abm-strategy) [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Intelligence](https://www.infinityn.com/articles-and-news/tag/account-based-intelligence) [Account-Based Experience](https://www.infinityn.com/articles-and-news/tag/account-based-experience) [ABX](https://www.infinityn.com/articles-and-news/tag/abx) [Read More](https://www.infinityn.com/articles-and-news/understanding-data-and-helping-you-build-immediate-pipelines) [![](https://www.infinityn.com/hs-fs/hubfs/Sales%20Buy-In%203.png?width=1200&height=600&name=Sales%20Buy-In%203.png)](https://www.infinityn.com/articles-and-news/overcoming-sales-buy-in-challenges-and-managing-organizational-change-in-account-based-marketing) 7 min read #### [Overcoming Sales Buy-In Challenges and Managing Organizational Change in Account-Based Marketing](https://www.infinityn.com/articles-and-news/overcoming-sales-buy-in-challenges-and-managing-organizational-change-in-account-based-marketing) [![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) Kate Varvedo](https://www.infinityn.com/articles-and-news/author/kate-varvedo): Apr 16, 2024, 12:07:10 PM Amidst the constantly shifting terrain of contemporary marketing, the concept of Account-Based Marketing (ABM) has emerged as a game-changer for... [ABM Strategy](https://www.infinityn.com/articles-and-news/tag/abm-strategy) [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Experience](https://www.infinityn.com/articles-and-news/tag/account-based-experience) [ABX](https://www.infinityn.com/articles-and-news/tag/abx) [Read More](https://www.infinityn.com/articles-and-news/overcoming-sales-buy-in-challenges-and-managing-organizational-change-in-account-based-marketing) [![](https://www.infinityn.com/hs-fs/hubfs/Is%20ABM%20the%20right%20approach%2021.png?width=1200&height=600&name=Is%20ABM%20the%20right%20approach%2021.png)](https://www.infinityn.com/articles-and-news/understanding-account-based-marketing-abm-and-its-relevance-for-your-organization) 4 min read #### [Understanding Account-Based Marketing (ABM) and Its Relevance for Your Organization](https://www.infinityn.com/articles-and-news/understanding-account-based-marketing-abm-and-its-relevance-for-your-organization) [![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) Kate Varvedo](https://www.infinityn.com/articles-and-news/author/kate-varvedo): Apr 11, 2024, 6:28:26 AM In the ever-evolving marketing strategies, Account-Based Marketing (ABM) has emerged as a powerful approach that focuses on targeting specific... [ABI](https://www.infinityn.com/articles-and-news/tag/abi) [ABM Strategy](https://www.infinityn.com/articles-and-news/tag/abm-strategy) [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Experience](https://www.infinityn.com/articles-and-news/tag/account-based-experience) [ABX](https://www.infinityn.com/articles-and-news/tag/abx) [Read More](https://www.infinityn.com/articles-and-news/understanding-account-based-marketing-abm-and-its-relevance-for-your-organization) [![](https://www.infinityn.com/hs-fs/hubfs/Scalable%20ABX%20Strategy%20for%20Business%20Growth%20%202.png?width=1200&height=602&name=Scalable%20ABX%20Strategy%20for%20Business%20Growth%20%202.png)](https://www.infinityn.com/articles-and-news/embracing-scalable-abx-strategy-for-business-growth) 2 min read #### [Embracing Scalable ABX Strategy for Business Growth](https://www.infinityn.com/articles-and-news/embracing-scalable-abx-strategy-for-business-growth) [![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) Kate Varvedo](https://www.infinityn.com/articles-and-news/author/kate-varvedo): Mar 19, 2024, 4:09:13 AM In the wake of unprecedented global challenges, the landscape of business has undergone a profound transformation. The era of uncertainty and chaos,... 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It’s no news that outsourcing is a red-hot trend.... 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