7 min read
What is ABG?
TOPO’s “2019 ACCOUNT BASED BENCHMARK REPORT” – which included 150 account-based organizations - showed that every participant reached or exceeded a...
7 min read
TOPO’s “2019 ACCOUNT BASED BENCHMARK REPORT” – which included 150 account-based organizations - showed that every participant reached or exceeded a...
8 min read
What is the best way to accurately map out your buyers’ decision making process? Having a deep understanding of the buyer persona is fundamental to...
5 min read
What we call agile account-based marketing (AABM), is a newly emerging discipline. As such, the industry of marketing service providers - agencies...
5 min read
...does it seem like a distant utopia? This will be reality sooner than you think. That is because the future is faster than you think - says none...
3 min read
The business world is shaken by the repercussions of current events and those in the near past. With our economic conditions becoming more and more...
7 min read
What’s the philosophy behind the technology of the most successful ABM programs? Answering this question was not the original intent when we set out...
3 min read
The industrial sector seems to experience major lags regarding digitalization and automation – the latest trend that is currently defining the...
5 min read
A new business model for outsourcing enterprise growth activities: Growth Process Outsourcing! It’s no news that outsourcing is a red-hot trend....
6 min read
Lead Qualification & Complex Enterprise Sales Will the prospect progress through the sales cycle? That’s the question that every sales organization...
3 min read
The beginning of the 2020s most definitely meant the beginning of a new era in many regards, including the world of business. Although exceptionally...