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Demandbase

2 min read

The Ad Platform That’s Changing The B2B Game - See Why We Bet on Demandbase Ads

B2B advertising has a targeting problem. Most platforms weren’t built for the complex, multi-person sales journeys we see in real buying committees....

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2 min read

From Volume to Value: Why Account-Based Advertising Wins in B2B

Traditional lead generation is a numbers game. Account-based is a relevance game.

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2 min read

From Lone Wolves to Buying Committees: How AI and Buying Groups Are Rewiring B2B GTM

Thirty years ago I sat in a training classroom and learned to colour bright red flags beside every missing stakeholder on my Strategic Selling...

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1 min read

Demandbase GO London  Summit Sponsorship

Infinityn Proud Sponsor of Demandbase Go London Summit 2025

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