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2 min read
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Barbi Somogyi: Apr 27, 2026 6:45:06 AM
The ABM Vendor Landscape Is Shifting Fast (and Getting Smarter) What 1,200+ real conversations reveal about where GTM is heading in 2026
2 min read
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Andris Károlyi: Aug 7, 2025 4:35:44 AM
B2B advertising has a targeting problem. Most platforms weren’t built for the complex, multi-person sales journeys we see in real buying committees....
2 min read
Andris Károlyi: Aug 7, 2025 4:35:36 AM
Traditional lead generation is a numbers game. Account-based is a relevance game.
2 min read
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Robert Bukits: Aug 5, 2025 6:47:12 AM
Thirty years ago I sat in a training classroom and learned to colour bright red flags beside every missing stakeholder on my Strategic Selling...
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1 min read
Barbi Somogyi: Apr 24, 2025 4:11:13 AM
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