--- title: Articles and News | Account-Based Marketing description: Account-Based Marketing | Infinityn International articles and news --- [Skip to the main content.](https://www.infinityn.com/articles-and-news/tag/account-based-marketing#main-content) [![INFINITYN\_INTERNATIONAL\_logo\_White](https://www.infinityn.com/hs-fs/hubfs/INFINITYN_INTERNATIONAL_logo_White.png?width=1743&height=356&name=INFINITYN_INTERNATIONAL_logo_White.png "INFINITYN_INTERNATIONAL_logo_White")](https://www.infinityn.com/) [![INFINITYN\_INTERNATIONAL\_logo\_Black](https://www.infinityn.com/hs-fs/hubfs/INFINITYN_INTERNATIONAL_logo_Black.png?width=1742&height=356&name=INFINITYN_INTERNATIONAL_logo_Black.png "INFINITYN_INTERNATIONAL_logo_Black")](https://www.infinityn.com/) - [Home](https://www.infinityn.com/archived) - Services - [Strategic GTM Consulting](https://www.infinityn.com/strategic-gtm-consulting) - Resources - [Articles, news](https://www.infinityn.com/articles-and-news) - [GTM Assessment Tool](https://www.infinityn.com/gtm-assessment-tool) - [Events](https://www.infinityn.com/gtm-club-using-clay-to-automate-outbound-at-scale) - About us - [Our Story](https://www.infinityn.com/about-us) - [Careers](https://www.infinityn.com/careers) - [Contact us](https://www.infinityn.com/contact-us) Toggle Menu Toggle Menu - [Home](https://www.infinityn.com/archived) - Services - [Strategic GTM Consulting](https://www.infinityn.com/strategic-gtm-consulting) - Resources - [Articles, news](https://www.infinityn.com/articles-and-news) - [GTM Assessment Tool](https://www.infinityn.com/gtm-assessment-tool) - [Events](https://www.infinityn.com/gtm-club-using-clay-to-automate-outbound-at-scale) - About us - [Our Story](https://www.infinityn.com/about-us) - [Careers](https://www.infinityn.com/careers) - [Contact us](https://www.infinityn.com/contact-us) [Linkedin](https://www.linkedin.com/company/infinityn-international) # Articles and News #### On a mission to transform the way B2B companies go to market Filter by Tag Show All ABG Pod ABI ABM ABM Strategy ABX AI Account-Based Experience Account-Based GTM Account-Based Go-To-Market Account-Based Growth Account-Based Growth Services Account-Based Intelligence Account-Based Marketing Advertising Agentic AI Agile ABG Agile ABG Pod Agile ABSD Pod Agile Account-Based Sales Development Anniversary Automation B2B Beast Mode Book Recommendation Building Trust and Brand Awareness Business Technology Buyer Engagement Buying Group Clay Culture Demandbase Digitalization Events ForgeX GTM GTM Technology Gifting Growth Process Outsourcing HR Holistic Account-Centric Growth Impact Study Industry 5.0 LinkedIn Long-Term Pipeline Strategy Marketing Our People Partnership Personalization Product Strategy Prompt engineering Sales Sales Technology SalesForge Scalable Strategy ScaleUpFest 2025 Scaleup Scaleup organizations Scaling smart Sendoso Summit Sustainable Growth Technology Technology Partners Userled Voice Of Customer business strategy business transformation customer experience demand generation growth strategy intent data news webinar ##### Sign Up Today ### Account-Based Marketing [![](https://www.infinityn.com/hs-fs/hubfs/6sense%20%20(5).png?width=2240&height=1260&name=6sense%20%20(5).png)](https://www.infinityn.com/articles-and-news/infinityn-6sense-unlocking-the-power-of-data-driven-gtm-execution) 2 min read #### [Infinityn & 6sense: Unlocking the Power of Data-Driven GTM Execution](https://www.infinityn.com/articles-and-news/infinityn-6sense-unlocking-the-power-of-data-driven-gtm-execution) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): Nov 26, 2025, 8:35:49 AM Infinityn & 6sense: Unlocking the Power of Data-Driven GTM Execution [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [Technology](https://www.infinityn.com/articles-and-news/tag/technology) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Read More](https://www.infinityn.com/articles-and-news/infinityn-6sense-unlocking-the-power-of-data-driven-gtm-execution) [![](https://www.infinityn.com/hs-fs/hubfs/Blog%20Banners%20(2)-1.png?width=2240&height=1260&name=Blog%20Banners%20(2)-1.png)](https://www.infinityn.com/articles-and-news/if-your-linkedin-could-talkwhat-would-it-say-about-you) 2 min read #### [The Anatomy of a Strong LinkedIn Profile](https://www.infinityn.com/articles-and-news/if-your-linkedin-could-talkwhat-would-it-say-about-you) [![Picture of Anett Kóczán](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(3)-1.png?width=30&name=ANDRIS%20(3)-1.png) Anett Kóczán](https://www.infinityn.com/articles-and-news/author/anett-kóczán): Oct 13, 2025, 8:08:27 AM Your LinkedIn profile is most often the first time someone actually gets to know you – before a handshake, Zoom call, or even an email. If it's a... [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [B2B](https://www.infinityn.com/articles-and-news/tag/b2b) [LinkedIn](https://www.infinityn.com/articles-and-news/tag/linkedin) [Read More](https://www.infinityn.com/articles-and-news/if-your-linkedin-could-talkwhat-would-it-say-about-you) [![](https://www.infinityn.com/hs-fs/hubfs/Blog%20Banners%20(1).png?width=2240&height=1260&name=Blog%20Banners%20(1).png)](https://www.infinityn.com/articles-and-news/how-mature-is-your-abm-program-really) 3 min read #### [How Mature Is Your ABM Program Really?](https://www.infinityn.com/articles-and-news/how-mature-is-your-abm-program-really) [![Picture of Andris Károlyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(3).png?width=30&name=ANDRIS%20(3).png) Andris Károlyi](https://www.infinityn.com/articles-and-news/author/andris-károlyi): Oct 9, 2025, 5:35:43 AM There’s a point in every company’s growth when the numbers stop adding up. The leads keep coming, but the pipeline stalls. Meetings are booked, yet... [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [B2B](https://www.infinityn.com/articles-and-news/tag/b2b) [ForgeX](https://www.infinityn.com/articles-and-news/tag/forgex) [Read More](https://www.infinityn.com/articles-and-news/how-mature-is-your-abm-program-really) [![](https://www.infinityn.com/hs-fs/hubfs/2.png?width=2240&height=1260&name=2.png)](https://www.infinityn.com/articles-and-news/the-ad-platform-thats-changing-the-b2b-game-see-why-we-bet-on-demandbase-ads) 2 min read #### [The Ad Platform That’s Changing The B2B Game - See Why We Bet on Demandbase Ads](https://www.infinityn.com/articles-and-news/the-ad-platform-thats-changing-the-b2b-game-see-why-we-bet-on-demandbase-ads) [![Picture of Andris Károlyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(3).png?width=30&name=ANDRIS%20(3).png) Andris Károlyi](https://www.infinityn.com/articles-and-news/author/andris-károlyi): Aug 7, 2025, 4:35:44 AM B2B advertising has a targeting problem. Most platforms weren’t built for the complex, multi-person sales journeys we see in real buying committees.... [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Demandbase](https://www.infinityn.com/articles-and-news/tag/demandbase) [B2B](https://www.infinityn.com/articles-and-news/tag/b2b) [Advertising](https://www.infinityn.com/articles-and-news/tag/advertising) [Read More](https://www.infinityn.com/articles-and-news/the-ad-platform-thats-changing-the-b2b-game-see-why-we-bet-on-demandbase-ads) [![](https://www.infinityn.com/hs-fs/hubfs/1-1.png?width=2240&height=1260&name=1-1.png)](https://www.infinityn.com/articles-and-news/from-volume-to-value-why-account-based-advertising-wins-in-b2b) 2 min read #### [From Volume to Value: Why Account-Based Advertising Wins in B2B](https://www.infinityn.com/articles-and-news/from-volume-to-value-why-account-based-advertising-wins-in-b2b) [![Picture of Andris Károlyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(3).png?width=30&name=ANDRIS%20(3).png) Andris Károlyi](https://www.infinityn.com/articles-and-news/author/andris-károlyi): Aug 7, 2025, 4:35:36 AM Traditional lead generation is a numbers game. Account-based is a relevance game. [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Demandbase](https://www.infinityn.com/articles-and-news/tag/demandbase) [B2B](https://www.infinityn.com/articles-and-news/tag/b2b) [Advertising](https://www.infinityn.com/articles-and-news/tag/advertising) [Read More](https://www.infinityn.com/articles-and-news/from-volume-to-value-why-account-based-advertising-wins-in-b2b) [![](https://www.infinityn.com/hs-fs/hubfs/3-1.png?width=2240&height=1260&name=3-1.png)](https://www.infinityn.com/articles-and-news/from-lone-wolves-to-buying-committees-how-ai-and-buying-groups-are-rewiring-b2b-gtm) 2 min read #### [From Lone Wolves to Buying Committees: How AI and Buying Groups Are Rewiring B2B GTM](https://www.infinityn.com/articles-and-news/from-lone-wolves-to-buying-committees-how-ai-and-buying-groups-are-rewiring-b2b-gtm) [![Picture of Robert Bukits](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2).png?width=30&name=ANDRIS%20(2).png) Robert Bukits](https://www.infinityn.com/articles-and-news/author/robert-bukits): Aug 5, 2025, 6:47:12 AM Thirty years ago I sat in a training classroom and learned to colour bright red flags beside every missing stakeholder on my Strategic Selling... [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Demandbase](https://www.infinityn.com/articles-and-news/tag/demandbase) [Buying Group](https://www.infinityn.com/articles-and-news/tag/buying-group) [AI](https://www.infinityn.com/articles-and-news/tag/ai) [Read More](https://www.infinityn.com/articles-and-news/from-lone-wolves-to-buying-committees-how-ai-and-buying-groups-are-rewiring-b2b-gtm) [![](https://www.infinityn.com/hs-fs/hubfs/The%20power%20of%20ROI%20focused%20ABM%20v2.png?width=1200&height=600&name=The%20power%20of%20ROI%20focused%20ABM%20v2.png)](https://www.infinityn.com/articles-and-news/the-power-of-roi-focused-abm-for-modern-marketing-success) 3 min read #### [The Power of ROI-Focused ABM for Modern Marketing Success](https://www.infinityn.com/articles-and-news/the-power-of-roi-focused-abm-for-modern-marketing-success) [![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) Kate Varvedo](https://www.infinityn.com/articles-and-news/author/kate-varvedo): May 27, 2024, 7:32:02 AM In the dynamic world of B2B marketing, Account-Based Marketing (ABM) has surfaced as a game-changing strategy, yielding significant returns on... [ABM Strategy](https://www.infinityn.com/articles-and-news/tag/abm-strategy) [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [Agile ABG](https://www.infinityn.com/articles-and-news/tag/agile-abg) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Experience](https://www.infinityn.com/articles-and-news/tag/account-based-experience) [ABX](https://www.infinityn.com/articles-and-news/tag/abx) [Read More](https://www.infinityn.com/articles-and-news/the-power-of-roi-focused-abm-for-modern-marketing-success) [![](https://www.infinityn.com/hs-fs/hubfs/Martech%20Tools%20cropped.png?width=1200&height=601&name=Martech%20Tools%20cropped.png)](https://www.infinityn.com/articles-and-news/empowering-go-to-market-success-the-technological-edge) 5 min read #### [Empowering Go-to-Market Success: The Technological Edge](https://www.infinityn.com/articles-and-news/empowering-go-to-market-success-the-technological-edge) [![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) Kate Varvedo](https://www.infinityn.com/articles-and-news/author/kate-varvedo): May 21, 2024, 4:20:40 AM Strategic Investment in Technology In the ever-evolving landscape of business, the journey from product ideation to market success is riddled with... [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [Technology](https://www.infinityn.com/articles-and-news/tag/technology) [Agile ABG](https://www.infinityn.com/articles-and-news/tag/agile-abg) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Intelligence](https://www.infinityn.com/articles-and-news/tag/account-based-intelligence) [Business Technology](https://www.infinityn.com/articles-and-news/tag/business-technology) [Account-Based Experience](https://www.infinityn.com/articles-and-news/tag/account-based-experience) [ABX](https://www.infinityn.com/articles-and-news/tag/abx) [Read More](https://www.infinityn.com/articles-and-news/empowering-go-to-market-success-the-technological-edge) [![](https://www.infinityn.com/hs-fs/hubfs/S%26M%20alignment%20in%20ABM%202.png?width=1200&height=601&name=S%26M%20alignment%20in%20ABM%202.png)](https://www.infinityn.com/articles-and-news/uniting-sales-and-marketing-in-the-pursuit-of-abm-excellence) 5 min read #### [Uniting Sales and Marketing in the Pursuit of ABM Excellence](https://www.infinityn.com/articles-and-news/uniting-sales-and-marketing-in-the-pursuit-of-abm-excellence) [![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) Kate Varvedo](https://www.infinityn.com/articles-and-news/author/kate-varvedo): May 6, 2024, 7:56:09 AM In the dynamic and competitive business environment of today, the adoption of Account-Based Marketing (ABM) represents a strategic shift towards... [ABM Strategy](https://www.infinityn.com/articles-and-news/tag/abm-strategy) [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [Account-Based Experience](https://www.infinityn.com/articles-and-news/tag/account-based-experience) [ABX](https://www.infinityn.com/articles-and-news/tag/abx) [Read More](https://www.infinityn.com/articles-and-news/uniting-sales-and-marketing-in-the-pursuit-of-abm-excellence) [![](https://www.infinityn.com/hs-fs/hubfs/Data%20in%20ABM%20v2.png?width=1200&height=600&name=Data%20in%20ABM%20v2.png)](https://www.infinityn.com/articles-and-news/understanding-data-and-helping-you-build-immediate-pipelines) 3 min read #### [Understanding Data and Helping You Build Immediate Pipelines](https://www.infinityn.com/articles-and-news/understanding-data-and-helping-you-build-immediate-pipelines) [![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) Kate Varvedo](https://www.infinityn.com/articles-and-news/author/kate-varvedo): May 2, 2024, 5:40:41 AM In the bustling landscape of modern business, data reigns supreme as the cornerstone of strategic decision-making. Yet, amidst the deluge of... [Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [ABI](https://www.infinityn.com/articles-and-news/tag/abi) [ABM Strategy](https://www.infinityn.com/articles-and-news/tag/abm-strategy) [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Intelligence](https://www.infinityn.com/articles-and-news/tag/account-based-intelligence) [Account-Based Experience](https://www.infinityn.com/articles-and-news/tag/account-based-experience) [ABX](https://www.infinityn.com/articles-and-news/tag/abx) [Read More](https://www.infinityn.com/articles-and-news/understanding-data-and-helping-you-build-immediate-pipelines) [1](https://www.infinityn.com/articles-and-news/tag/account-based-marketing/page/1) [2](https://www.infinityn.com/articles-and-news/tag/account-based-marketing/page/2) [Next](https://www.infinityn.com/articles-and-news/tag/account-based-marketing/page/2) ![Infinityn\_Logo\_footer](https://f.hubspotusercontent30.net/hub/2341432/hubfs/Infinityn_Logo_footer.png?width=200&height=290&name=Infinityn_Logo_footer.png)   [![](https://cta-image-cms2.hubspot.com/ctas/v2/public/cs/il/?pg=66d35079-5da6-4f74-ad48-3e83dede2577&pid=2341432&hs_preview=true&_=1707469068439)](https://hu.linkedin.com/company/infinityn-international)[![](https://cta-image-cms2.hubspot.com/ctas/v2/public/cs/il/?pg=78c4b48e-d5db-45d0-8494-8075529ca532&pid=2341432&hs_preview=true&_=1707469068439)](https://www.infinityn.com/hubfs/Infinityn%20International%20Privacy%20Policy.pdf) © 2026 Copyright Infinityn International Return to top