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Anett Kóczán: Oct 13, 2025 8:08:27 AM
Your LinkedIn profile is most often the first time someone actually gets to know you – before a handshake, Zoom call, or even an email. If it's a...
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3 min read
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Andris Károlyi: Oct 9, 2025 5:35:43 AM
There’s a point in every company’s growth when the numbers stop adding up. The leads keep coming, but the pipeline stalls. Meetings are booked, yet...
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Andris Károlyi: Aug 7, 2025 4:35:44 AM
B2B advertising has a targeting problem. Most platforms weren’t built for the complex, multi-person sales journeys we see in real buying committees....
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Andris Károlyi: Aug 7, 2025 4:35:36 AM
Traditional lead generation is a numbers game. Account-based is a relevance game.
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Robert Bukits: Aug 5, 2025 6:47:12 AM
Thirty years ago I sat in a training classroom and learned to colour bright red flags beside every missing stakeholder on my Strategic Selling...
3 min read
Kate Varvedo: May 27, 2024 7:32:02 AM
In the dynamic world of B2B marketing, Account-Based Marketing (ABM) has surfaced as a game-changing strategy, yielding significant returns on...
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Kate Varvedo: May 21, 2024 4:20:40 AM
Strategic Investment in Technology In the ever-evolving landscape of business, the journey from product ideation to market success is riddled with...
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Kate Varvedo: May 6, 2024 7:56:09 AM
In the dynamic and competitive business environment of today, the adoption of Account-Based Marketing (ABM) represents a strategic shift towards...
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Kate Varvedo: May 2, 2024 5:40:41 AM
In the bustling landscape of modern business, data reigns supreme as the cornerstone of strategic decision-making. Yet, amidst the deluge of...
7 min read
Kate Varvedo: Apr 16, 2024 12:07:10 PM
Amidst the constantly shifting terrain of contemporary marketing, the concept of Account-Based Marketing (ABM) has emerged as a game-changer for...