--- title: Articles and News | GTM (2) description: GTM | Infinityn International articles and news (2) --- [Skip to the main content.](https://www.infinityn.com/articles-and-news/tag/gtm/page/2#main-content) [![INFINITYN\_INTERNATIONAL\_logo\_White](https://www.infinityn.com/hs-fs/hubfs/INFINITYN_INTERNATIONAL_logo_White.png?width=1743&height=356&name=INFINITYN_INTERNATIONAL_logo_White.png "INFINITYN_INTERNATIONAL_logo_White")](https://www.infinityn.com/) [![INFINITYN\_INTERNATIONAL\_logo\_Black](https://www.infinityn.com/hs-fs/hubfs/INFINITYN_INTERNATIONAL_logo_Black.png?width=1742&height=356&name=INFINITYN_INTERNATIONAL_logo_Black.png "INFINITYN_INTERNATIONAL_logo_Black")](https://www.infinityn.com/) - [Home](https://www.infinityn.com/archived) - Services - [Strategic GTM Consulting](https://www.infinityn.com/strategic-gtm-consulting) - Resources - [Articles, news](https://www.infinityn.com/articles-and-news) - [GTM Assessment Tool](https://www.infinityn.com/gtm-assessment-tool) - [Events](https://www.infinityn.com/gtm-club-using-clay-to-automate-outbound-at-scale) - About us - [Our Story](https://www.infinityn.com/about-us) - [Careers](https://www.infinityn.com/careers) - [Contact us](https://www.infinityn.com/contact-us) Toggle Menu Toggle Menu - [Home](https://www.infinityn.com/archived) - Services - [Strategic GTM Consulting](https://www.infinityn.com/strategic-gtm-consulting) - Resources - [Articles, news](https://www.infinityn.com/articles-and-news) - [GTM Assessment Tool](https://www.infinityn.com/gtm-assessment-tool) - [Events](https://www.infinityn.com/gtm-club-using-clay-to-automate-outbound-at-scale) - About us - [Our Story](https://www.infinityn.com/about-us) - [Careers](https://www.infinityn.com/careers) - [Contact us](https://www.infinityn.com/contact-us) [Linkedin](https://www.linkedin.com/company/infinityn-international) # Articles and News #### On a mission to transform the way B2B companies go to market Filter by Tag Show All ABG Pod ABI ABM ABM Strategy ABX AI Account-Based Experience Account-Based GTM Account-Based Go-To-Market Account-Based Growth Account-Based Growth Services Account-Based Intelligence Account-Based Marketing Advertising Agentic AI Agile ABG Agile ABG Pod Agile ABSD Pod Agile Account-Based Sales Development Anniversary Automation B2B Beast Mode Book Recommendation Building Trust and Brand Awareness Business Technology Buyer Engagement Buying Group Clay Culture Demandbase Digitalization Events ForgeX GTM GTM Technology Gifting Growth Process Outsourcing HR Holistic Account-Centric Growth Impact Study Industry 5.0 LinkedIn Long-Term Pipeline Strategy Marketing Our People Partnership Personalization Product Strategy Prompt engineering Sales Sales Technology SalesForge Scalable Strategy ScaleUpFest 2025 Scaleup Scaleup organizations Scaling smart Sendoso Summit Sustainable Growth Technology Technology Partners Userled Voice Of Customer business strategy business transformation customer experience demand generation growth strategy intent data news webinar ##### Sign Up Today ### GTM (2) [![](https://www.infinityn.com/hs-fs/hubfs/Blog%20Banners%20(45).png?width=2240&height=1260&name=Blog%20Banners%20(45).png)](https://www.infinityn.com/articles-and-news/infinityn-earns-official-clay-artisan-partner-certification) 1 min read #### [Infinityn Earns Official Clay Artisan Partner Certification](https://www.infinityn.com/articles-and-news/infinityn-earns-official-clay-artisan-partner-certification) [![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin): May 29, 2026, 4:21:26 AM [Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [Sales](https://www.infinityn.com/articles-and-news/tag/sales) [Automation](https://www.infinityn.com/articles-and-news/tag/automation) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Technology Partners](https://www.infinityn.com/articles-and-news/tag/technology-partners) [Read More](https://www.infinityn.com/articles-and-news/infinityn-earns-official-clay-artisan-partner-certification) [![](https://www.infinityn.com/hs-fs/hubfs/Blog%20Banners%20(40)-1.png?width=2240&height=1260&name=Blog%20Banners%20(40)-1.png)](https://www.infinityn.com/articles-and-news/clay-as-the-aws-of-the-gtm-world) 2 min read #### [Clay as the AWS of the GTM World](https://www.infinityn.com/articles-and-news/clay-as-the-aws-of-the-gtm-world) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): May 22, 2026, 8:59:29 AM Clay Is Like AWS for GTM Teams Clay is often described as a tool for outbound and data enrichment. [Automation](https://www.infinityn.com/articles-and-news/tag/automation) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Read More](https://www.infinityn.com/articles-and-news/clay-as-the-aws-of-the-gtm-world) [![](https://www.infinityn.com/hs-fs/hubfs/Blog%20Banners%20(37).png?width=2240&height=1260&name=Blog%20Banners%20(37).png)](https://www.infinityn.com/articles-and-news/how-vanta-fixed-its-messy-sales-operations-with-clay) 1 min read #### [How Vanta Fixed Its Messy Sales Operations with Clay](https://www.infinityn.com/articles-and-news/how-vanta-fixed-its-messy-sales-operations-with-clay) [![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin): May 15, 2026, 7:43:02 AM The Problem: Too Many Tools, Bad Data, Slow Sales Before using Clay, Vanta’s sales and operations teams struggled with scattered and unreliable data.... [Sales Technology](https://www.infinityn.com/articles-and-news/tag/sales-technology) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Technology Partners](https://www.infinityn.com/articles-and-news/tag/technology-partners) [Read More](https://www.infinityn.com/articles-and-news/how-vanta-fixed-its-messy-sales-operations-with-clay) [![](https://www.infinityn.com/hs-fs/hubfs/Blog%20Banners%20(33).png?width=2240&height=1260&name=Blog%20Banners%20(33).png)](https://www.infinityn.com/articles-and-news/clay-is-reshaping-gtm.-heres-what-changed-in-the-last-few-months) 1 min read #### [Clay Is Reshaping GTM. Here’s What Changed in the Last Few Months](https://www.infinityn.com/articles-and-news/clay-is-reshaping-gtm.-heres-what-changed-in-the-last-few-months) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): May 11, 2026, 5:41:51 AM Over the past few months, something subtle but important has happened in the world of go-to-market (GTM) tools. Clay is no longer just a... [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Technology Partners](https://www.infinityn.com/articles-and-news/tag/technology-partners) [Read More](https://www.infinityn.com/articles-and-news/clay-is-reshaping-gtm.-heres-what-changed-in-the-last-few-months) [![](https://www.infinityn.com/hs-fs/hubfs/Blog%20Banners%20(30).png?width=2240&height=1260&name=Blog%20Banners%20(30).png)](https://www.infinityn.com/articles-and-news/the-end-of-fragmented-gtm-unifying-outbound-and-inbound-with-clay) 2 min read #### [The End of Fragmented GTM: Unifying Outbound and Inbound with Clay](https://www.infinityn.com/articles-and-news/the-end-of-fragmented-gtm-unifying-outbound-and-inbound-with-clay) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): Apr 30, 2026, 8:01:03 AM Growth used to be a numbers game. More leads, more emails, more campaigns. But somewhere along the way, “more” stopped meaning “better.” Teams found... [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Technology Partners](https://www.infinityn.com/articles-and-news/tag/technology-partners) [Read More](https://www.infinityn.com/articles-and-news/the-end-of-fragmented-gtm-unifying-outbound-and-inbound-with-clay) [![The ABM Vendor Landscape Is Shifting](https://www.infinityn.com/hs-fs/hubfs/Blog%20Banners%20(26)-1.png?width=2240&height=1260&name=Blog%20Banners%20(26)-1.png)](https://www.infinityn.com/articles-and-news/the-abm-vendor-landscape-is-shifting) 2 min read #### [The ABM Vendor Landscape Is Shifting](https://www.infinityn.com/articles-and-news/the-abm-vendor-landscape-is-shifting) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): Apr 27, 2026, 6:45:06 AM The ABM Vendor Landscape Is Shifting Fast (and Getting Smarter) What 1,200+ real conversations reveal about where GTM is heading in 2026 [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Demandbase](https://www.infinityn.com/articles-and-news/tag/demandbase) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [ForgeX](https://www.infinityn.com/articles-and-news/tag/forgex) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Sendoso](https://www.infinityn.com/articles-and-news/tag/sendoso) [Technology Partners](https://www.infinityn.com/articles-and-news/tag/technology-partners) [Userled](https://www.infinityn.com/articles-and-news/tag/userled) [Read More](https://www.infinityn.com/articles-and-news/the-abm-vendor-landscape-is-shifting) [![](https://www.infinityn.com/hs-fs/hubfs/Clay%20blog%20(16).png?width=2240&height=1260&name=Clay%20blog%20(16).png)](https://www.infinityn.com/articles-and-news/gtm-alpha-a-simple-look-at-whats-changing-in-go-to-market) 2 min read #### [GTM Alpha: A Simple Look at What’s Changing in Go-To-Market](https://www.infinityn.com/articles-and-news/gtm-alpha-a-simple-look-at-whats-changing-in-go-to-market) [![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin): Apr 21, 2026, 3:04:23 AM The way companies go to market is changing fast. What worked even a year ago is already starting to feel outdated. [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [AI](https://www.infinityn.com/articles-and-news/tag/ai) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Read More](https://www.infinityn.com/articles-and-news/gtm-alpha-a-simple-look-at-whats-changing-in-go-to-market) [![](https://www.infinityn.com/hs-fs/hubfs/Clay%20blog%20(15).png?width=2240&height=1260&name=Clay%20blog%20(15).png)](https://www.infinityn.com/articles-and-news/how-leading-gtm-teams-automate-account-research) 3 min read #### [How Leading GTM Teams Automate Account Research](https://www.infinityn.com/articles-and-news/how-leading-gtm-teams-automate-account-research) [![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin): Apr 13, 2026, 8:14:14 AM Account research has always sat at the heart of successful go-to-market strategies. Every strong outbound motion, every well-executed ABM campaign,... [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [AI](https://www.infinityn.com/articles-and-news/tag/ai) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Read More](https://www.infinityn.com/articles-and-news/how-leading-gtm-teams-automate-account-research) [![](https://www.infinityn.com/hs-fs/hubfs/Clay%20blog%20(14).png?width=2240&height=1260&name=Clay%20blog%20(14).png)](https://www.infinityn.com/articles-and-news/how-clay-is-redefining-rep-prospecting-workflows) 3 min read #### [How Clay Is Redefining Rep Prospecting Workflows](https://www.infinityn.com/articles-and-news/how-clay-is-redefining-rep-prospecting-workflows) [![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin): Apr 7, 2026, 3:14:14 AM For many sales teams, prospecting is still one of the most time-consuming parts of the job. [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [AI](https://www.infinityn.com/articles-and-news/tag/ai) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Read More](https://www.infinityn.com/articles-and-news/how-clay-is-redefining-rep-prospecting-workflows) [![](https://www.infinityn.com/hs-fs/hubfs/Clay%20blog%20(11).png?width=2240&height=1260&name=Clay%20blog%20(11).png)](https://www.infinityn.com/articles-and-news/how-modern-teams-turn-crm-enrichment-into-a-competitive-advantage) 3 min read #### [How Modern Teams Turn CRM Enrichment Into a Competitive Advantage](https://www.infinityn.com/articles-and-news/how-modern-teams-turn-crm-enrichment-into-a-competitive-advantage) [![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin): Mar 30, 2026, 5:24:01 AM Most companies rely on their CRM to guide sales and marketing decisions. In theory, it should provide a clear and reliable view of customers,... [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [AI](https://www.infinityn.com/articles-and-news/tag/ai) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Read More](https://www.infinityn.com/articles-and-news/how-modern-teams-turn-crm-enrichment-into-a-competitive-advantage) [Prev](https://www.infinityn.com/articles-and-news/tag/gtm/page/1) [1](https://www.infinityn.com/articles-and-news/tag/gtm/page/1) [2](https://www.infinityn.com/articles-and-news/tag/gtm/page/2) [3](https://www.infinityn.com/articles-and-news/tag/gtm/page/3) [4](https://www.infinityn.com/articles-and-news/tag/gtm/page/4) [5](https://www.infinityn.com/articles-and-news/tag/gtm/page/5) [Next](https://www.infinityn.com/articles-and-news/tag/gtm/page/3) ![Infinityn\_Logo\_footer](https://f.hubspotusercontent30.net/hub/2341432/hubfs/Infinityn_Logo_footer.png?width=200&height=290&name=Infinityn_Logo_footer.png)   [![](https://cta-image-cms2.hubspot.com/ctas/v2/public/cs/il/?pg=66d35079-5da6-4f74-ad48-3e83dede2577&pid=2341432&hs_preview=true&_=1707469068439)](https://hu.linkedin.com/company/infinityn-international)[![](https://cta-image-cms2.hubspot.com/ctas/v2/public/cs/il/?pg=78c4b48e-d5db-45d0-8494-8075529ca532&pid=2341432&hs_preview=true&_=1707469068439)](https://www.infinityn.com/hubfs/Infinityn%20International%20Privacy%20Policy.pdf) © 2026 Copyright Infinityn International Return to top