---
title: "Event Recap: Sponsoring B2B IGNITE 2026"
description: See how Infinityn used Clay at B2B Ignite 2026 to enrich CRM data, prioritise buying groups and sharpen GTM targeting. Watch the demo.
image: https://www.infinityn.com/hubfs/From%20CRM%20Records%20to%20Buying%20Groups%20Infinityn%20at%20B2B%20Ignite%202026%20(2).png
---
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1 min read
# Event Recap: Sponsoring B2B IGNITE 2026
[-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin) : Published July 13, 2026
[Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [Events](https://www.infinityn.com/articles-and-news/tag/events) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay)
.png)
This year, we have been proud sponsors of [B2B Ignite 2026](https://events.b2bmarketing.net/b2bignite/). The entire Infinityn [Clay](http://clay.com)delivery team spent an energising day at the London-based event, where practical ideas, hands-on learning and AI’s growing role in B2B marketing took centre stage..png?width=350&height=350&name=Demo%20Blog%20Image%201%20%20(1).png)
A highlight was the Clay demo led by our GTM Engineer, [András Károlyi](https://www.linkedin.com/in/andras-karolyi/). He presented a practical workflow combining AI-powered research, data enrichment and scoring to turn existing CRM records into prioritised buying group contacts.
The session explored how a connected data layer can help modern GTM teams improve data quality, sharpen targeting and operate effectively at scale. It offered a clear view of how Clay can transform fragmented account data into focused, actionable opportunities.
Beyond the demo, we met partners, clients and connected with fellow marketers and founders at [Turtl](https://turtl.co/), [Marketbridge](https://marketbridge.com/), [ASTRAD](https://astrad.io/)and [Storydoc](https://www.storydoc.com/). Our CEO, [Robert Bukits](https://www.linkedin.com/in/robertbukits/)also joined[Lorenzo Spinosi](https://www.linkedin.com/in/lorenzospinosi/) from [Spinosi Marketing](https://www.linkedin.com/company/spinosi-marketing-strategies/) for a conversation about the future of go-to-market.
Thank you to the B2B Marketing team and everyone who joined us at Convene Sancroft.
**Missed our live demo at the event, but curious to see the Clay workflow in action?**
[Watch demo](https://www.loom.com/share/1306b3289f764c41807bb63f70e53843)
[.png)](https://www.infinityn.com/articles-and-news/infinityn-earns-official-clay-artisan-partner-certification)
#### [Infinityn Earns Official Clay Artisan Partner Certification](https://www.infinityn.com/articles-and-news/infinityn-earns-official-clay-artisan-partner-certification)
[-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin) : May 29, 2026, 4:21:26 AM
Infinityn becomes an official Clay Artisan Partner, strengthening automated GTM workflows within its technology partner ecosystem.
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Explore Clay’s Summer of Launches, including the new CLI, API and MCP for Reps, plus what’s next for modern GTM teams.
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[.png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi) : Aug 10, 2026, 4:06:53 AM
Explore Clay’s Summer of Launches, including the new CLI, API and MCP for Reps, plus what’s next for modern GTM teams.
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#### [Clay Audiences: Connecting CRM Data, Signals and Enrichment](https://www.infinityn.com/articles-and-news/clay-audiences-connecting-crm-data-signals-and-enrichment)
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Turn B2B data, signals, and context into relevant AI-personalized outreach with Clay - without generic, automated emails.
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#### [From Campaigns to Always-On Systems: How OpenAI Scaled GTM with Clay](https://www.infinityn.com/articles-and-news/how-openai-scaled-gtm-for-chatgpt-from-campaigns-to-systems-with-clay)
[-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin) : Mar 24, 2026, 4:26:29 AM
Discover how OpenAI transformed its go-to-market strategy for ChatGPT by shifting to an always-on, signal-driven system for better lead management.
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Clay is becoming core GTM infrastructure. See why it works like AWS for modern revenue teams and how we build GTM systems with it.
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