What Can Enterprises Achieve with Clay?

Prospective customers often ask a practical question: where can Clay create measurable business value?

Recent customer results shared by Clay illustrate how companies use the platform across the GTM lifecycle. The examples cover data quality, market intelligence, pipeline generation, campaign performance, and operational efficiency.

Strengthening the data foundation

Reliable GTM execution starts with complete, accurate customer and prospect data.

Clay reports that OpenAI doubled its enrichment coverage, while Anthropic filled three times more data gaps. Vanta achieved coverage across more than 80% of its records, and Sana cleaned 150,000 accounts.

These use cases show how Clay can support CRM enrichment and data cleansing at enterprise scale. A stronger data foundation also improves the performance of targeting, routing, personalization, and reporting.

Building a clearer view of the market

Clay can help teams map their addressable market and consolidate account intelligence.

Mistral mapped 25,000 accounts using the platform. Figma created a centralized GTM intelligence layer, described by Clay as a single “GTM brain.”

This shared view gives Sales, Marketing, Customer Success, and RevOps access to more consistent account context. Teams can use that information to prioritize opportunities and coordinate activity across the customer lifecycle.

Creating and accelerating pipeline

Several examples connect Clay directly to pipeline outcomes.

Saviynt identified $32.2 million in pipeline, while A-LIGN found $5.7 million and Sendoso uncovered $1 million. ElevenLabs increased sales-qualified leads fourfold, and depthfirst doubled its signals-led pipeline. Coverflex added more than 200 demos per month, while Intercom accelerated the process of finding pipeline.

The relevant capability extends beyond list building. Clay combines account data, enrichment, signals, and workflow automation to help teams identify opportunities and move qualified prospects into active GTM programs.

Improving campaign performance

Clay’s impact also appears in campaign execution and conversion metrics.

Verkada doubled its advertising match rates. Hex increased its inbound win rate by 50%, while Legora launched campaigns 70% faster. Terrapinn reduced acquisition costs by 90%. Clay also reports a twofold improvement in Rippling’s cold-email program and performance significantly above Pendo’s Q1 target.

These results demonstrate how better data and coordinated workflows can improve audience quality, campaign speed, and conversion.

Reducing operational effort

Automation creates value when it removes repetitive work from revenue teams.

AlertMedia saved more than 200 hours per month through Clay-enabled workflows. That capacity can be redirected toward customer conversations, campaign development, and strategic GTM work.

Finding the right starting point

The examples highlight a broad range of possibilities, although every company will have a different entry point.

For some organizations, the immediate priority will be CRM coverage. Others may need a more accurate TAM, stronger buying signals, faster campaign execution, or better coordination between revenue teams.

A useful first step is to identify the constraint currently limiting growth.

Infinityn can help you turn that insight into a focused GTM initiative supported by the right Clay capabilities. Contact our team to explore the opportunities within your GTM system.