--- title: Articles and News | GTM (3) description: GTM | Infinityn International articles and news (3) --- [Skip to the main content.](https://www.infinityn.com/articles-and-news/tag/gtm/page/3#main-content) [![INFINITYN\_INTERNATIONAL\_logo\_White](https://www.infinityn.com/hs-fs/hubfs/INFINITYN_INTERNATIONAL_logo_White.png?width=1743&height=356&name=INFINITYN_INTERNATIONAL_logo_White.png "INFINITYN_INTERNATIONAL_logo_White")](https://www.infinityn.com/) [![INFINITYN\_INTERNATIONAL\_logo\_Black](https://www.infinityn.com/hs-fs/hubfs/INFINITYN_INTERNATIONAL_logo_Black.png?width=1742&height=356&name=INFINITYN_INTERNATIONAL_logo_Black.png "INFINITYN_INTERNATIONAL_logo_Black")](https://www.infinityn.com/) - [Home](https://www.infinityn.com/archived) - Services - [Strategic GTM Consulting](https://www.infinityn.com/strategic-gtm-consulting) - Resources - [Articles, news](https://www.infinityn.com/articles-and-news) - [GTM Assessment Tool](https://www.infinityn.com/gtm-assessment-tool) - [Events](https://www.infinityn.com/gtm-club-using-clay-to-automate-outbound-at-scale) - About us - [Our Story](https://www.infinityn.com/about-us) - [Careers](https://www.infinityn.com/careers) - [Contact us](https://www.infinityn.com/contact-us) Toggle Menu Toggle Menu - [Home](https://www.infinityn.com/archived) - Services - [Strategic GTM Consulting](https://www.infinityn.com/strategic-gtm-consulting) - Resources - [Articles, news](https://www.infinityn.com/articles-and-news) - [GTM Assessment Tool](https://www.infinityn.com/gtm-assessment-tool) - [Events](https://www.infinityn.com/gtm-club-using-clay-to-automate-outbound-at-scale) - About us - [Our Story](https://www.infinityn.com/about-us) - [Careers](https://www.infinityn.com/careers) - [Contact us](https://www.infinityn.com/contact-us) [Linkedin](https://www.linkedin.com/company/infinityn-international) # Articles and News #### On a mission to transform the way B2B companies go to market Filter by Tag Show All ABG Pod ABI ABM ABM Strategy ABX AI Account-Based Experience Account-Based GTM Account-Based Go-To-Market Account-Based Growth Account-Based Growth Services Account-Based Intelligence Account-Based Marketing Advertising Agentic AI Agile ABG Agile ABG Pod Agile ABSD Pod Agile Account-Based Sales Development Anniversary Automation B2B Beast Mode Book Recommendation Building Trust and Brand Awareness Business Technology Buyer Engagement Buying Group Clay Culture Demandbase Digitalization Events ForgeX GTM GTM Technology Gifting Growth Process Outsourcing HR Holistic Account-Centric Growth Impact Study Industry 5.0 LinkedIn Long-Term Pipeline Strategy Marketing Our People Partnership Personalization Product Strategy Prompt engineering Sales Sales Technology SalesForge Scalable Strategy ScaleUpFest 2025 Scaleup Scaleup organizations Scaling smart Sendoso Summit Sustainable Growth Technology Technology Partners Userled Voice Of Customer business strategy business transformation customer experience demand generation growth strategy intent data news webinar ##### Sign Up Today ### GTM (3) [![](https://www.infinityn.com/hs-fs/hubfs/Clay%20blog%20(9).png?width=2240&height=1260&name=Clay%20blog%20(9).png)](https://www.infinityn.com/articles-and-news/how-openai-scaled-gtm-for-chatgpt-from-campaigns-to-systems-with-clay) 3 min read #### [From Campaigns to Always-On Systems: How OpenAI Scaled GTM with Clay](https://www.infinityn.com/articles-and-news/how-openai-scaled-gtm-for-chatgpt-from-campaigns-to-systems-with-clay) [![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin): Mar 24, 2026, 4:26:29 AM A Shift in the GTM Operating Model What we are seeing across high-performing go-to-market teams is not simply better execution. It is a fundamental... [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [AI](https://www.infinityn.com/articles-and-news/tag/ai) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Read More](https://www.infinityn.com/articles-and-news/how-openai-scaled-gtm-for-chatgpt-from-campaigns-to-systems-with-clay) [![](https://www.infinityn.com/hs-fs/hubfs/Clay%20blog%20(6).png?width=2240&height=1260&name=Clay%20blog%20(6).png)](https://www.infinityn.com/articles-and-news/simple-prompt-engineering-tips-for-using-ai-tools) 3 min read #### [Prompt Engineering: Simple Tips for Better AI Responses](https://www.infinityn.com/articles-and-news/simple-prompt-engineering-tips-for-using-ai-tools) [![Picture of Anett Kóczán](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(3)-1.png?width=30&name=ANDRIS%20(3)-1.png) Anett Kóczán](https://www.infinityn.com/articles-and-news/author/anett-kóczán): Mar 17, 2026, 3:31:23 AM Artificial intelligence tools like ChatGPT are quickly becoming part of modern go-to-market workflows. Marketing teams use them to generate campaign... [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [AI](https://www.infinityn.com/articles-and-news/tag/ai) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Prompt engineering](https://www.infinityn.com/articles-and-news/tag/prompt-engineering) [Read More](https://www.infinityn.com/articles-and-news/simple-prompt-engineering-tips-for-using-ai-tools) [![](https://www.infinityn.com/hs-fs/hubfs/Clay%20blog%20(5).png?width=2240&height=1260&name=Clay%20blog%20(5).png)](https://www.infinityn.com/articles-and-news/the-new-playbook-for-ai-powered-outbound) 3 min read #### [The New Playbook for AI-Powered Outbound](https://www.infinityn.com/articles-and-news/the-new-playbook-for-ai-powered-outbound) [![Picture of Anett Kóczán](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(3)-1.png?width=30&name=ANDRIS%20(3)-1.png) Anett Kóczán](https://www.infinityn.com/articles-and-news/author/anett-kóczán): Mar 10, 2026, 5:45:43 AM A lot of GTM teams are currently experimenting with AI in their outbound workflows. The idea sounds simple: automate the research, scale... [Sales](https://www.infinityn.com/articles-and-news/tag/sales) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [AI](https://www.infinityn.com/articles-and-news/tag/ai) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Read More](https://www.infinityn.com/articles-and-news/the-new-playbook-for-ai-powered-outbound) [![](https://www.infinityn.com/hs-fs/hubfs/Sendoso%20(6).png?width=2240&height=1260&name=Sendoso%20(6).png)](https://www.infinityn.com/articles-and-news/outbound-led-growth-how-to-modernize-your-gtm-strategy-with-ai) 4 min read #### [Outbound-Led Growth: How to Modernize Your GTM Strategy with AI](https://www.infinityn.com/articles-and-news/outbound-led-growth-how-to-modernize-your-gtm-strategy-with-ai) [![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin): Mar 3, 2026, 2:23:48 AM Is outbound underperforming? [Sales](https://www.infinityn.com/articles-and-news/tag/sales) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [AI](https://www.infinityn.com/articles-and-news/tag/ai) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Read More](https://www.infinityn.com/articles-and-news/outbound-led-growth-how-to-modernize-your-gtm-strategy-with-ai) [![](https://www.infinityn.com/hs-fs/hubfs/Clay%20blog%20(4).png?width=2240&height=1260&name=Clay%20blog%20(4).png)](https://www.infinityn.com/articles-and-news/gtm-club-launch-in-budapest-ai-powered-outbound-with-clay) 2 min read #### [GTM Club Launch in Budapest: AI Powered Outbound with Clay](https://www.infinityn.com/articles-and-news/gtm-club-launch-in-budapest-ai-powered-outbound-with-clay) [![Picture of Anett Kóczán](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(3)-1.png?width=30&name=ANDRIS%20(3)-1.png) Anett Kóczán](https://www.infinityn.com/articles-and-news/author/anett-kóczán): Feb 24, 2026, 9:00:18 AM GTM Club Budapest: Hands On AI Powered Outbound with Clay On March 4, 2026, we are launching the first GTM Club event in Budapest, focused on AI... [Sales](https://www.infinityn.com/articles-and-news/tag/sales) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Events](https://www.infinityn.com/articles-and-news/tag/events) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Read More](https://www.infinityn.com/articles-and-news/gtm-club-launch-in-budapest-ai-powered-outbound-with-clay) [![](https://www.infinityn.com/hs-fs/hubfs/Clay%20blog-1.png?width=2240&height=1260&name=Clay%20blog-1.png)](https://www.infinityn.com/articles-and-news/thoughts-on-clay-and-the-future-of-contemporary-gtm) 2 min read #### [Thoughts On Clay and the Future of Contemporary GTM](https://www.infinityn.com/articles-and-news/thoughts-on-clay-and-the-future-of-contemporary-gtm) [![Picture of Andris Károlyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(3).png?width=30&name=ANDRIS%20(3).png) Andris Károlyi](https://www.infinityn.com/articles-and-news/author/andris-károlyi): Feb 6, 2026, 4:53:41 AM Clay and the long game of GTM systems If you work in B2B GTM long enough, you develop a certain scepticism. New tools arrive with grand promises, new... [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Account-Based GTM](https://www.infinityn.com/articles-and-news/tag/account-based-gtm) [GTM Technology](https://www.infinityn.com/articles-and-news/tag/gtm-technology) [B2B](https://www.infinityn.com/articles-and-news/tag/b2b) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Read More](https://www.infinityn.com/articles-and-news/thoughts-on-clay-and-the-future-of-contemporary-gtm) [![](https://www.infinityn.com/hs-fs/hubfs/GTMonday%20Jan.png?width=2240&height=1260&name=GTMonday%20Jan.png)](https://www.infinityn.com/articles-and-news/gtmonday-monthly-recap-january-edition) 8 min read #### [GTMonday Monthly Recap: January Edition](https://www.infinityn.com/articles-and-news/gtmonday-monthly-recap-january-edition) [![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin): Jan 28, 2026, 10:45:09 AM Keeping up with what’s happening in GTM can feel overwhelming when you’re juggling a full schedule. That’s why this monthly recap is here. Each... [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [GTM Technology](https://www.infinityn.com/articles-and-news/tag/gtm-technology) [B2B](https://www.infinityn.com/articles-and-news/tag/b2b) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Read More](https://www.infinityn.com/articles-and-news/gtmonday-monthly-recap-january-edition) [![](https://www.infinityn.com/hs-fs/hubfs/Sendoso%20(5).png?width=2240&height=1260&name=Sendoso%20(5).png)](https://www.infinityn.com/articles-and-news/how-chatgpt-is-changing-the-b2b-buyer-journey-in-2026) 4 min read #### [What ChatGPT Ads Mean for B2B Marketing and the Buyer Journey](https://www.infinityn.com/articles-and-news/how-chatgpt-is-changing-the-b2b-buyer-journey-in-2026) [![Picture of Robert Bukits](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2).png?width=30&name=ANDRIS%20(2).png) Robert Bukits](https://www.infinityn.com/articles-and-news/author/robert-bukits): Jan 21, 2026, 6:44:25 AM B2B buyer behavior has already changed in a big way, and many companies are still catching up. More and more buyers are using AI tools like ChatGPT... [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Account-Based GTM](https://www.infinityn.com/articles-and-news/tag/account-based-gtm) [AI](https://www.infinityn.com/articles-and-news/tag/ai) [B2B](https://www.infinityn.com/articles-and-news/tag/b2b) [Advertising](https://www.infinityn.com/articles-and-news/tag/advertising) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Read More](https://www.infinityn.com/articles-and-news/how-chatgpt-is-changing-the-b2b-buyer-journey-in-2026) [![](https://www.infinityn.com/hs-fs/hubfs/Moneyball.png?width=2240&height=1260&name=Moneyball.png)](https://www.infinityn.com/articles-and-news/moneyball-changing-the-game-before-the-world-is-ready) 3 min read #### [Moneyball: Changing The Game Before The World Is Ready](https://www.infinityn.com/articles-and-news/moneyball-changing-the-game-before-the-world-is-ready) [![Picture of Robert Bukits](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2).png?width=30&name=ANDRIS%20(2).png) Robert Bukits](https://www.infinityn.com/articles-and-news/author/robert-bukits): Jan 14, 2026, 7:34:37 AM Some years ago, Kyle wrote an article about classic representations of sales and marketing in movies and television. Among the many strong pieces we... [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Account-Based GTM](https://www.infinityn.com/articles-and-news/tag/account-based-gtm) [B2B](https://www.infinityn.com/articles-and-news/tag/b2b) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Read More](https://www.infinityn.com/articles-and-news/moneyball-changing-the-game-before-the-world-is-ready) [![](https://www.infinityn.com/hs-fs/hubfs/GTMonday%20Dec.png?width=2240&height=1260&name=GTMonday%20Dec.png)](https://www.infinityn.com/articles-and-news/gtmonday-monthly-recap-december-edition) 6 min read #### [GTMonday Monthly Recap: December Edition](https://www.infinityn.com/articles-and-news/gtmonday-monthly-recap-december-edition) [![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin): Jan 5, 2026, 5:51:36 AM Keeping up with what’s happening in GTM can feel overwhelming when you’re juggling a full schedule. That’s why this monthly recap is here. Each... [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Partnership](https://www.infinityn.com/articles-and-news/tag/partnership) [B2B](https://www.infinityn.com/articles-and-news/tag/b2b) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Read More](https://www.infinityn.com/articles-and-news/gtmonday-monthly-recap-december-edition) [Prev](https://www.infinityn.com/articles-and-news/tag/gtm/page/2) [1](https://www.infinityn.com/articles-and-news/tag/gtm/page/1) [2](https://www.infinityn.com/articles-and-news/tag/gtm/page/2) [3](https://www.infinityn.com/articles-and-news/tag/gtm/page/3) [4](https://www.infinityn.com/articles-and-news/tag/gtm/page/4) [5](https://www.infinityn.com/articles-and-news/tag/gtm/page/5) [Next](https://www.infinityn.com/articles-and-news/tag/gtm/page/4) ![Infinityn\_Logo\_footer](https://f.hubspotusercontent30.net/hub/2341432/hubfs/Infinityn_Logo_footer.png?width=200&height=290&name=Infinityn_Logo_footer.png)   [![](https://cta-image-cms2.hubspot.com/ctas/v2/public/cs/il/?pg=66d35079-5da6-4f74-ad48-3e83dede2577&pid=2341432&hs_preview=true&_=1707469068439)](https://hu.linkedin.com/company/infinityn-international)[![](https://cta-image-cms2.hubspot.com/ctas/v2/public/cs/il/?pg=78c4b48e-d5db-45d0-8494-8075529ca532&pid=2341432&hs_preview=true&_=1707469068439)](https://www.infinityn.com/hubfs/Infinityn%20International%20Privacy%20Policy.pdf) © 2026 Copyright Infinityn International Return to top