Infinityn 10: A Decade of B2B Growth Evolution

10 Years of History

Infinityn was founded in 2016 as an inbound marketing agency and HubSpot partner, with a clear focus on helping B2B companies grow through better digital marketing. Those early years shaped the company’s belief in practical strategy, hands-on execution, and long-term client impact.

By 2018, the company had moved deeper into Account-Based Sales Development. This approach helped Infinityn work with large global enterprises and generate pipeline with greater precision. It also laid the foundation for the account-based expertise that became central to the company’s identity.

In 2020, Infinityn strengthened its ABSD delivery model through LinkedIn Sales Navigator and a strategic reseller partnership with ZoomInfo. One year later, the company introduced the Agile Account-Based Growth framework, helping B2B teams connect sales and marketing around target accounts, relevant buyer engagement, and measurable commercial outcomes.

The momentum continued. Infinityn partnered with Salesforce and Tableau, expanded its ABX portfolio through Folloze, and earned recognition from IAOP and the Financial Times. Reaching the Financial Times Fastest Growing European Companies list marked a major milestone in the company’s journey, reflecting years of ambition, discipline, and the energy of a growing international team.

The 2022 to 2023 period became one of the most defining chapters in Infinityn’s history. It brought major achievements, including rapid growth, a team of more than 120 people, a new office in Szombathely, and a strong sense that anything was possible. It also brought serious challenges during the global SaaS downturn, when major client renewals changed and the company had to restructure. This difficult period reshaped Infinityn’s thinking and led to the creation of a sharper, more resilient model: Infinityn 3.0.

Today, in 2026, Infinityn defines itself around a clear belief: most growth challenges are, at their core, Go-To-Market challenges.

Infinityn helps B2B companies solve those challenges through strategic GTM thinking and Clay-powered execution. As a Clay Solutions Partner, the company uses the GTM Operating System framework to turn growth ambition into focused execution and measurable results.

This work connects strategy, organisation, process, AI, data, and systems into aligned GTM motions. Through GTM Engineering, Infinityn transforms fragmented data and signals into coordinated workflows, sharper targeting, and stronger pipeline. The company is supported by the GTM OS framework from GTM Partners and a leading technology ecosystem including Demandbase, 6sense, Salesforce, HubSpot, Trendemon, Userled, Sendoso, and Salesforge.

Ten years after its beginning, Infinityn has evolved from an inbound marketing agency into a strategic GTM consultancy built for the AI era. The journey has included growth, recognition, difficult lessons, reinvention, and a deep appreciation for the people who made each chapter possible.

Infinityn’s story continues with the same foundation that carried it through the first decade: ambition, resilience, client focus, and the belief that great B2B growth comes from clear strategy brought to life through execution.

Looking ahead

As Infinityn enters its next chapter, we carry the lessons of the past decade with us: the value of focus, the strength of resilience, and the importance of building with people we trust.

The market will keep changing. AI will reshape how companies grow. GTM teams will need sharper strategy, better systems, and more connected execution than ever before. We are ready for that work.

Our next decade begins with gratitude for everyone who helped shape the first one, and with real excitement for what comes next. There is still so much to build.

Let’s talk about how Infinityn can help you build a Clay-based GTM engine that is tailored to your business.