GTMonday Monthly Recap: November Edition

Keeping up with what’s happening in GTM can feel overwhelming when you’re juggling a full schedule. That’s why this monthly recap is here. Each month, we pull together the key insights from the latest GTMonday newsletters from GTM Partners and highlight what’s worth noticing.

Now grab a coffee, take a breath, and enjoy November's GTM highlights.

Agentic Marketing: Inbound is Just the Beginning (3/11/2025)

A Smarter Way to Connect: Let's Talk Agentic Marketing

We're all trying to create the best possible experience for our customers, right? It’s all about making that journey from "just browsing" to "happily converted" as smooth as possible. But there's always been a bit of a speed bump in that journey – the handoff from marketing to sales.

Improving the Customer Journey

Think about it. Your marketing team does an amazing job bringing people in. But in that moment before a salesperson can connect with them, a lot can happen. A potential customer's interest can fade, or they might get distracted. It’s a challenge every business faces: how do you keep the momentum going?

This is where a new approach called Agentic Marketing comes into play. It’s not about overhauling your whole system, but about making that customer connection seamless.

Meet Your New AI Assistants

Agentic Marketing uses smart AI assistants to act as a friendly bridge between your marketing efforts and your sales team. Imagine an assistant who is always ready to have a helpful conversation, no matter when or where a customer shows interest.

These agents can pop up in a website chat, reply to an email instantly, or follow up after an event. They have intelligent, natural conversations to answer questions and understand what a person is looking for.

Here’s a simple look at what they do:

Beyond Just New Leads

The really great thing is that this isn't just for attracting new customers. You can use these AI assistants to re-engage with old contacts that have gone quiet or to connect with your current customers about new features and updates.

The main takeaway here is that this is about collaboration, not replacement. Agentic Marketing gives your team superpowers by letting the AI handle the immediate, 24/7 engagement. This frees up your people to do what they do best: build relationships and have those high-value conversations that close deals.

The "Must" GTM Metrics That Will Define 2026 (10/11/2025)

How to Measure What Really Matters for Growth

As we look ahead, planning for future growth is on everyone's mind. But a great plan is only as good as the way you measure it. It’s not just about hitting a revenue number; it’s about knowing how you got there and making sure all your teams are rowing in the same direction.

So, let's talk about the numbers that will actually help you grow smarter.

Getting the Big Picture: The 8 Pillars of Growth

It's easy to get lost in dozens of different metrics. A better way is to see your whole business at a glance. Think of your company's growth strategy as having eight key pillars. Each one has a main metric that tells you how healthy that part of your business is.

Here’s a quick look at what they focus on:

Looking at these together gives you a complete story of your business, not just isolated numbers.

One Size Doesn't Fit All

Your business probably grows in a few different ways. Maybe you get a lot of customers through your website (inbound), or your sales team reaches out to them directly (outbound). Maybe your product itself is your main marketing tool (product-led).

Each of these "growth motions" needs its own set of metrics. You wouldn't measure the success of a blog post the same way you measure a sales campaign. By tracking each motion separately, you can see what’s really working and decide where to invest your time and money.

The Power of a Shared Scorecard

Here’s the most important takeaway: data alone doesn't get your teams on the same page. Shared goals do.

When your marketing and sales leaders are looking at the same scorecard, the finger-pointing stops. They can work together to solve problems because they're both accountable for the same key outcomes, like the pipeline they're building and how much it costs to acquire a new customer.

When everyone from the CEO down is looking at the same numbers, alignment happens naturally. It’s about creating a single source of truth that turns your strategy into a real, actionable plan for growth.

New Research: You Cannot Outbuild a Broken GTM with AI (17/11/2025)

AI is Powerful, But It Can't Fix a Shaky Foundation

Everyone's talking about AI, and for good reason. It's changing the game. But a recent report that surveyed 800 companies found something really interesting: even with all this new technology, businesses are still struggling with the same old fundamentals.

The Real Worry for Founders Isn't AI

When business founders were asked what keeps them up at night, their number one answer wasn't "our AI strategy." It was "our Go-to-Market (GTM) strategy" – in other words, how they actually market and sell their products.

This tells us something huge. No matter how fancy the technology gets, you can't just bolt it onto a shaky business plan and expect magic to happen. AI can accelerate things, but it won't fix a business that isn't clear on the basics.

Where's the Disconnect?

The report highlighted a few key areas where things are out of sync:

The Big Takeaway: You Need Both

Here's the bottom line: AI can raise the ceiling on what's possible, but your Go-to-Market (GTM) strategy is what determines if you'll ever reach it.

Think of it this way: AI might give you a faster race car, but your GTM is the driver and the map. Without a good driver who knows where they're going, all that horsepower doesn't mean much.

To win, you can't just build smarter products. You have to build a smarter, clearer, and more aligned plan for how you bring those products to the people who need them.

All The Data You Need For 2026 GTM Planning (24/11/2025)

The New Rules of Growth, Broken Down for You

After reviewing a mountain of research, it's clear that the old ways of planning for growth are changing. It’s not about just adding a few AI tools; it's about building a complete system. The article breaks this down into a framework with three "Acts" that cover eight key "Pillars" of a strong business.

Let's walk through them.

Act I: Figuring Out Where to Play

This first part is all about strategy – deciding where to focus your energy before you do anything else.

Pillar 1: Your Relevant Market: The big idea here is that 95% of your potential customers aren't ready to buy from you today. The real goal is to build a brand that they’ll remember when they are ready. This means you have to market to everyone, not just the small slice of people who are actively shopping right now.

Pillar 2: Your Market Investment: This pillar is about being smart with your products and pricing. The research shows that customers are moving away from old-school, fixed contracts. They now prefer flexible pricing that's tied to the actual value they get. This isn't just a billing detail; it's a core part of your growth strategy.

Act II: How You Actually Make an Impact

This part is about execution – the actions you take to turn your strategy into real momentum and revenue.

Pillar 3: Brand and Demand: You have to engage customers with a strong point of view. And with AI search becoming more popular, you need to make sure your brand shows up there, not just on Google.

Pillar 4: Pipeline Velocity: This is all about speed. The companies that win aren't the ones with the most leads, but the ones who can move a customer from interest to a closed deal the fastest. A slow process kills deals.

Pillar 5: Customer Expansion: Don't forget your existing customers! For most growing companies, a huge chunk of new revenue (over 60%!) comes from the people who already use and love your product. This should be a primary focus, not an afterthought.

Pillar 6: Customer Time to Value: This is crucial. Your customers need to feel the value of what they bought from you fast – think weeks, not months or quarters. If they don't see a quick return on their investment, they won't stick around.

Act III: The Foundation That Holds It All Together

This final act covers the systems and leadership that make sure the whole machine runs smoothly and doesn't fall apart.

Pillar 7: Revenue Operations: You can boil this down to one thing: clean data. AI is powerful, but it's useless if the information you feed it is messy or incomplete. Getting your data right is no longer optional.

Pillar 8: Leadership and Management: None of this works without leaders who are actively involved. The reports show that companies succeed with big changes like AI only when their senior leaders personally champion the initiatives and invest in them. Healthy leaders build healthy teams, which leads to scalable growth.

The Big Takeaway

When you look at it all together, the pattern is clear. The best companies run their business like a single, connected operating system for growth, where all these pillars work in sync. They don't just have a collection of separate teams doing their own thing.

Are you ready to gain a decisive competitive advantage from your investment in technology and AI? Simply owning a diverse tech stack isn't enough; you need the right strategy to orchestrate it. We specialize in helping companies like yours create that harmony between systems and goals.

Get in touch with us!