---
title: The Ad Platform That’s Changing The B2B Game - See Why We Bet on Demandbase Ads
description: Learn how to run effective B2B Voice of Customer (VoC) interviews with proven best practices to uncover insights, improve GTM strategy, and drive growth.
image: https://www.infinityn.com/hubfs/2.png
---
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2 min read
# The Ad Platform That’s Changing The B2B Game - See Why We Bet on Demandbase Ads
[.png) Andris Károlyi](https://www.infinityn.com/articles-and-news/author/andris-károlyi) : Published August 7, 2025 Updated September 3, 2025
[Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Demandbase](https://www.infinityn.com/articles-and-news/tag/demandbase) [B2B](https://www.infinityn.com/articles-and-news/tag/b2b) [Advertising](https://www.infinityn.com/articles-and-news/tag/advertising)
B2B advertising has a targeting problem. Most platforms weren’t built for the complex, multi-person sales journeys we see in real buying committees. Generic display ads and siloed campaign channels can only take you so far. That’s why Infinityn chose Demandbase Ads for our campaigns, and why we’re now offering it as a focused service.
Here’s why it works, why it matters, and why now is the perfect time to get started.
Traditional ad platforms no longer suffice. If you’re using standard ad tools for B2B, you're likely dealing with:
• Wasted spend on companies that will never buy
• Weak targeting that misses real decision-makers
• Disconnected campaigns that don't tell a cohesive story
• Confusing metrics that don’t tie back to pipeline
LinkedIn is a powerful tool, especially when enhanced with intent data and synced audiences. But used alone, it can miss the opportunity to connect with an entire buying group. Demandbase Ads fills that gap as part of an integrated campaign.
Why We Chose Demandbase Ads
When Infinityn decided to run our account-based advertising pilot, we wanted something better. We needed:
• Real account-level targeting
• Multi-channel reach that includes but isn't limited to LinkedIn
• Smart automation to manage budgets and intent
• Clear reporting that connects ad engagement to sales activity
Demandbase Ads checked all the boxes. It let us target exact accounts and buyer roles, adjust budgets dynamically, and serve ads across trusted sites and social platforms. Most importantly, we could actually see which accounts were warming up and how that aligned with our outreach.
Now Available on Its Own - And That Changes Everything
Here’s the big news: Demandbase Ads is now available as a standalone license. That means you no longer need to buy the full Demandbase platform to access its powerful advertising engine.
This opens the door for companies who:
• Want a smarter way to advertise without a major tech investment
• Are ready to try ABM-style campaigns but not overhaul everything
• Need better targeting and attribution, fast
%20(1500%20x%20400%20px)%20(1).png?width=1500&height=400&name=Blog%20Quote%20(1500%20x%20600%20px)%20(1500%20x%20400%20px)%20(1).png)
Complementing LinkedIn, Not Competing with It
It’s not about replacing LinkedIn - it’s about expanding its impact through integration.
Demandbase lets you sync your target account list with LinkedIn, then extend your reach with display, video, and retargeting ads across the web. Your audience sees a connected message, wherever they spend time. That means more coverage, more frequency, and more impact.
Why Work With Infinityn
As a Demandbase partner, we don’t just set you up with the tool. We help you:
• Identify the right accounts and personas
• Build smart, scalable campaigns
• Monitor engagement and optimize in real time
• Align your sales team around the signals that matter
And because Demandbase Ads is part of our broader GTM and ABM acceleration portfolio, we help you tie these efforts into a wider strategy - not just run ads in isolation.
We ran our pilot, we’ve seen the results, and now we’re ready to bring that value to you.
Bottom Line
Demandbase Ads solves the biggest headaches in B2B advertising. Better targeting, cleaner data, stronger attribution, and real pipeline impact. For a limited time, you can pilot Demandbase Ads with Infinityn with no SaaS licensing cost - just results, fast.
If you’re looking to modernize your advertising without the guesswork, let’s talk. Infinityn can help you get started quickly, launch smarter campaigns, and finally run ads that make sense in a B2B world.
Ready to make your advertising work harder? We’re ready when you are.
### Get the Demandbase Advertising Playbook
#### Unlock smarter targeting, better ROI, and zero wasted spend.
Learn how to run high-performing account-based campaigns using Demandbase’s Ad Cloud. This guide answers key questions on audience segmentation, budget allocation, and messaging strategy, helping you drive results without guesswork.
Built for Demand Gen & Digital Marketing pros
Actionable best practices, no fluff
Straight from the leaders in account-based advertising
### Download the Playbook
Complete the form below:
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## SCALE SMARTER
## **TARGET SHARPER**
**Run your first campaign on Demandbase Ad Cloud.**
Platform cost on us!
[](https://www.infinityn.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJ0HGfp6P3of6ultoZggvPsAFeAxrcswX9LdjfFYHPlI%2FChvBON20Z%2BWpP1q2hrbp4X2zBEZqvyze99ABO84d%2BssgPFfC2BzU23xFksSlymcjI4niGVkdGzA9KsThoBNqlAkOcVDhB3T5q1rebKucO%2FJMhmdlHvDMGqmmY9fYno47mHV%2FrGX4uyJnYb9tLHZIg0gEei&webInteractiveContentId=257706156221&portalId=144080074)
[Contact Us](https://www.infinityn.com/contact-us)
[](https://www.infinityn.com/articles-and-news/from-volume-to-value-why-account-based-advertising-wins-in-b2b)
#### [From Volume to Value: Why Account-Based Advertising Wins in B2B](https://www.infinityn.com/articles-and-news/from-volume-to-value-why-account-based-advertising-wins-in-b2b)
[.png?width=30&name=ANDRIS%20(3).png) Andris Károlyi](https://www.infinityn.com/articles-and-news/author/andris-károlyi) : Aug 7, 2025, 4:35:36 AM
Learn how to run effective B2B Voice of Customer (VoC) interviews with proven best practices to uncover insights, improve GTM strategy, and drive...
[Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Demandbase](https://www.infinityn.com/articles-and-news/tag/demandbase) [B2B](https://www.infinityn.com/articles-and-news/tag/b2b) [Advertising](https://www.infinityn.com/articles-and-news/tag/advertising)
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#### [From Lone Wolves to Buying Committees: How AI and Buying Groups Are Rewiring B2B GTM](https://www.infinityn.com/articles-and-news/from-lone-wolves-to-buying-committees-how-ai-and-buying-groups-are-rewiring-b2b-gtm)
[.png?width=30&name=ANDRIS%20(2).png) Robert Bukits](https://www.infinityn.com/articles-and-news/author/robert-bukits) : Aug 5, 2025, 6:47:12 AM
Learn how to run effective B2B Voice of Customer (VoC) interviews with proven best practices to uncover insights, improve GTM strategy, and drive...
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#### [What ChatGPT Ads Mean for B2B Marketing and the Buyer Journey](https://www.infinityn.com/articles-and-news/how-chatgpt-is-changing-the-b2b-buyer-journey-in-2026)
[.png?width=30&name=ANDRIS%20(2).png) Robert Bukits](https://www.infinityn.com/articles-and-news/author/robert-bukits) : Jan 21, 2026, 6:44:25 AM
Discover how AI tools like ChatGPT are transforming B2B marketing by influencing buyer decisions early in the journey, emphasizing trust and clarity...
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[.png?width=30&name=ANDRIS%20(3).png) Andris Károlyi](https://www.infinityn.com/articles-and-news/author/andris-károlyi) : Oct 9, 2025, 5:35:43 AM
Discover the key traits of mature ABM programs and how they drive better ROI, stronger relationships, and cultural change in B2B marketing.
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[-1.png?width=30&name=ANDRIS%20(3)-1.png) Anett Kóczán](https://www.infinityn.com/articles-and-news/author/anett-kóczán) : Oct 13, 2025, 8:08:27 AM
Transform your LinkedIn profile into a powerful, authentic introduction that showcases your value and opens doors to future opportunities with these...
[Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [B2B](https://www.infinityn.com/articles-and-news/tag/b2b) [LinkedIn](https://www.infinityn.com/articles-and-news/tag/linkedin)
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#### [From Cold Outreach to Warm Connections: Infinityn x Sendoso](https://www.infinityn.com/articles-and-news/from-cold-outreach-to-warm-connections-infinityn-x-sendoso)
[.png?width=30&name=ANDRIS%20(3).png) Andris Károlyi](https://www.infinityn.com/articles-and-news/author/andris-károlyi) : Sep 30, 2025, 3:02:50 AM
Infinityn partners with Sendoso to bring human connection back to B2B go-to-market strategies—driving trust, engagement, and predictable growth.
[Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Partnership](https://www.infinityn.com/articles-and-news/tag/partnership) [B2B](https://www.infinityn.com/articles-and-news/tag/b2b) [Gifting](https://www.infinityn.com/articles-and-news/tag/gifting)
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[](https://www.infinityn.com/articles-and-news/thoughts-on-clay-and-the-future-of-contemporary-gtm)
#### [Thoughts On Clay and the Future of Contemporary GTM](https://www.infinityn.com/articles-and-news/thoughts-on-clay-and-the-future-of-contemporary-gtm)
[.png?width=30&name=ANDRIS%20(3).png) Andris Károlyi](https://www.infinityn.com/articles-and-news/author/andris-károlyi) : Feb 6, 2026, 4:53:41 AM
Exploring how Clay enhances GTM systems by promoting coherence and deliberate logic, transforming tool collections into unified, effective strategies...
[Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Account-Based GTM](https://www.infinityn.com/articles-and-news/tag/account-based-gtm) [GTM Technology](https://www.infinityn.com/articles-and-news/tag/gtm-technology) [B2B](https://www.infinityn.com/articles-and-news/tag/b2b) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay)
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#### [The Global Account-Based GTM Conference? - Reflections from the 2024 Global ABM Conference in London](https://www.infinityn.com/articles-and-news/the-global-account-based-gtm-conference-reflections-from-the-2024-global-abm-conference-in-london)
[.png?width=30&name=ANDRIS%20(2).png) Robert Bukits](https://www.infinityn.com/articles-and-news/author/robert-bukits) : Nov 14, 2024, 4:36:44 AM
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