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Admin
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1 min read
How Clay Is Redefining Rep Prospecting Workflows
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Admin : Apr 7, 2026 3:14:14 AM
For many sales teams, prospecting is still one of the most time-consuming parts of the job.
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The Problem: Too Many Tools, Bad Data, Slow Sales
Before using Clay, Vanta’s sales and operations teams struggled with scattered and unreliable data. Multiple tools were updating the same customer records at the same time, creating duplicate accounts, missing information, and messy CRM data.
Sales reps spent hours manually researching companies and contacts just to figure out who to reach out to. Even after identifying a good lead, it could take days before someone actually followed up.
At the same time, Vanta’s RevOps team was overwhelmed maintaining systems and fixing data problems instead of helping the business scale. As the company grew, the process became harder and harder to manage.
The Solution: Clay Became the Central Source of Truth
Vanta implemented Clay to centralize and automate its sales data workflows. Clay pulled information from multiple sources, cleaned and enriched the data automatically, removed duplicates, and synced the best information into their CRM.
Instead of sales reps doing manual research, Clay automated much of the work behind the scenes.
Clay also helped Vanta identify buying signals, such as:
- Companies raising funding
- Rapid hiring activity
- Team expansions
This allowed sales reps to reach out at the right moment, when companies were more likely to buy.
The Results: Faster Sales, Less Manual Work
After implementing Clay, Vanta achieved:
- Cleaner and more accurate CRM data
- Faster prospect research and outreach
- Same-day follow-ups instead of multi-day delays
- Thousands of enriched contacts added automatically
- Less manual work for both RevOps and sales teams
In short, Clay helped Vanta transform a messy, slow, and manual sales process into a streamlined and automated system that scaled with the business.
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1 min read
Infinityn Earns Official Clay Artisan Partner Certification
Admin : May 29, 2026 4:21:26 AM
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1 min read
How Modern Teams Turn CRM Enrichment Into a Competitive Advantage
Admin : Mar 30, 2026 5:24:01 AM
Most companies rely on their CRM to guide sales and marketing decisions. In theory, it should provide a clear and reliable view of customers,...
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1 min read
GTM Alpha: A Simple Look at What’s Changing in Go-To-Market
Admin : Apr 21, 2026 3:04:23 AM
The way companies go to market is changing fast. What worked even a year ago is already starting to feel outdated.
1 min read
Personalisation Without the Ick: How to Make Sales Outreach Feel Relevant
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Barbi Somogyi : Jun 9, 2026 3:02:08 AM
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1 min read
The New Playbook for AI-Powered Outbound
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Anett Kóczán : Mar 10, 2026 5:45:43 AM
A lot of GTM teams are currently experimenting with AI in their outbound workflows.The idea sounds simple: automate the research, scale...
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1 min read
Beyond the Hype: The Real Way AI Is Driving GTM Performance
Admin : Dec 1, 2025 7:57:48 AM
A recent article from GTM Partners has highlighted some fascinating research on how top businesses are leveraging artificial intelligence. The...
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1 min read
Clay as the AWS of the GTM World
Barbi Somogyi : May 22, 2026 8:59:29 AM
Clay Is Like AWS for GTM Teams Clay is often described as a tool for outbound and data enrichment.
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1 min read
The End of Fragmented GTM: Unifying Outbound and Inbound with Clay
Barbi Somogyi : Apr 30, 2026 8:01:03 AM
Growth used to be a numbers game. More leads, more emails, more campaigns. But somewhere along the way, “more” stopped meaning “better.” Teams...
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1 min read
From Campaigns to Always-On Systems: How OpenAI Scaled GTM with Clay
Admin : Mar 24, 2026 4:26:29 AM
A Shift in the GTM Operating Model What we are seeing across high-performing go-to-market teams is not simply better execution. It is a fundamental...
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1 min read
GTM Club Launch in Budapest: AI Powered Outbound with Clay
Anett Kóczán : Feb 24, 2026 9:00:18 AM
GTM Club Budapest: Hands On AI Powered Outbound with Clay On March 4, 2026, we are launching the first GTM Club event in Budapest, focused on AI...
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1 min read
Outbound-Led Growth: How to Modernize Your GTM Strategy with AI
Admin : Mar 3, 2026 2:23:48 AM
Is outbound underperforming?