One data set. One Customer Journey - Webinar
Today’s sales and marketing teams don’t have access to the right data to know which accounts to pursue, and what to say. They’re forced to rely on...
Account-Based Intelligence (ABI) is what powers ABM strategy & overall growth. Through ABI, we can help you reach your buyers in the earlier stages of their journey so that we can engage with them while the timing is right, rather than waiting until just before the finish line, when they've likely already made up their minds.
How are we able to find the right buyers at this optimal time? This intelligence is shaped by intent data, which has been hugely transformational for the sales and marketing industry. Machine learning and artificial intelligence allow us to gain insights like never before.
But it's not merely the data that makes ABI.
To learn more about how it works, check out the video below!
The Brains Behind Your Enterprise’s Next Growth Spurt
“Every company wants to increase revenue.” That’s a pretty safe and agreeable statement to make.
Inject Account Intelligence into every step of the buying journey - Webinar
It’s hard to hit your pipeline goals when you can’t see your targets. Good thing we can light the way.
A new perspective of data visualisation
How a simple visual can change the game for your organization’s intelligence efforts.
Beating the downturn and mitigating risk by GPO - Webinar
Discussion on how some technology enterprises are capitalizing on the downturn.
Understanding Data and Helping You Build Immediate Pipelines
Kate Varvedo : May 2, 2024 5:40:41 AM
In the bustling landscape of modern business, data reigns supreme as the cornerstone of strategic decision-making. Yet, amidst the deluge of...
What is ABG?
TOPO’s “2019 ACCOUNT BASED BENCHMARK REPORT” – which included 150 account-based organizations - showed that every participant reached or exceeded a...
Stop Spamming and Get Relevant with Smarter GTM - Webinar
Spam isn’t just unwanted email. It’s any uninformed, irrelevant interaction. It wastes your time and money. And annoys the buyers you were hoping to...
The mindset that drives ABM platforms and programs
What’s the philosophy behind the technology of the most successful ABM programs? Answering this question was not the original intent when we set out...
Defining Different Types of Business Transformation
The business world is shaken by the repercussions of current events and those in the near past. With our economic conditions becoming more and more...
Importance of Customer Experience – Part 1
OVERCOMING CHALLENGES OF B2B MARKET IN THE PAST AND PRESENT
Buyer Persona Research the Right Way for Account-Based Intelligence
What is the best way to accurately map out your buyers’ decision making process? Having a deep understanding of the buyer persona is fundamental to...