---
title: One data set. One Customer Journey - Webinar
description: Watch our webinar where we explain how to get a clear, holistic view of your accounts, see what matters most to them and act on what matters.
image: https://www.infinityn.com/hubfs/iStock-1294781336.jpg
---

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 1 min read

# One data set. One Customer Journey - Webinar

[![Picture of Admin](https://www.infinityn.com/hubfs/ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin) : Published February 28, 2023 Updated July 1, 2024

[Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [ABI](https://www.infinityn.com/articles-and-news/tag/abi) [webinar](https://www.infinityn.com/articles-and-news/tag/webinar) [growth strategy](https://www.infinityn.com/articles-and-news/tag/growth-strategy) [business strategy](https://www.infinityn.com/articles-and-news/tag/business-strategy) [Agile ABG](https://www.infinityn.com/articles-and-news/tag/agile-abg) [demand generation](https://www.infinityn.com/articles-and-news/tag/demand-generation) [Account-Based Intelligence](https://www.infinityn.com/articles-and-news/tag/account-based-intelligence)

![One data set. One Customer Journey - Webinar](https://www.infinityn.com/hubfs/iStock-1294781336.jpg)

Today’s sales and marketing teams don’t have access to the right data to know which accounts to pursue, and what to say. They’re forced to rely on gut feel and run the risk of missing key opportunities.  
The winners in today’s market will be those who master the digital, group buying journey. You need to identify and engage accounts and buying teams, engage early, and be relevant across digital channels.

Say goodbye to hunch-based marketing and join ABM experts from Demandbase, Infinityn, and AVEVA as they explain how to get a clear, holistic view of your accounts, see what matters most to them, and act on what matters.

# Speakers:

Leanne Chescoe, Senior Manager EMEA Marketing, Demandbase  
Kate Varvedo, Head of Marketing, Infinityn International  
Hasti Aghakouchak, Account-Based Marketing Lead, Infinityn International  
David Toh, Sr. Manager - Account Based Marketing, AVEVA  
Madhu Krishnamoorthy, Sr. Manager - Account Based Marketing, AVEVA

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[![Watch Webinar](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/144080074/interactive-107960390854.png)](https://www.infinityn.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKvbzMcU8NrRz1oUUP6yJm13uDIIOhYZc9gSZCTOMReJNATM7U9slpqEBBmHvVUot9AZazBjJ9%2Fsu8E01Wr0TATgQoiVTtHm1NCza3aciyhc8QBNEnjHepsjs1K7NIZK0IpcGh1gvHDidgx7KyZruEWoGQdFO7CGR7bEeo2SfdW8zb6%2FyNKSTgo29qlGU%2BYWy0JF%2F7F7euNguc8xybIV7b13fNi4QtFizvW2L1IMq%2FGEY4%3D&webInteractiveContentId=107960390854&portalId=144080074)

 

 

[![DRIVE GLOBAL GROWTH Playbook for Scalable, Predictable Revenue Unlock Agile Account-Based Growth with this 56-page strategic guide, designed for leaders in marketing, sales, customer success, and revenue operations. What you will get: ✅ A proven framework for predictable B2B revenue growth ✅ Step-by-step strategies to execute account-centric GTM motions ✅ Insights to align teams, target high-value accounts, and accelerate pipeline   Download your copy today and start scaling smarter.](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/144080074/interactive-106854535393.png)](https://www.infinityn.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIWBou3YwpAbk7HUPfDCHsw6akkU5uZEvqLZZiXgrxChouIrvtdoe2EHloaiopdRAdjHjO5PJ4jfwSQOB4vXJf%2Fw3uG3P%2BxURwjmAmbj%2F9XKp%2BqYZ8k%2BrSlpOM9q7K1KWCeqqjDfXsYwnxvOzlx4Gr%2Bwe%2B2zFPSzMPshpt5zwjwJn57KlGQfH8A8seLhNtpqc6yYhJypWDD4EJ1mKF9sNXlpQcg2w%3D%3D&webInteractiveContentId=106854535393&portalId=144080074)

[![The Brains Behind Your Enterprise’s Next Growth Spurt](https://www.infinityn.com/hubfs/Imported_Blog_Media/Guidebook-Pgae-12.png)](https://www.infinityn.com/articles-and-news/articles/the-brains-behind-your-enterprises-next-growth-spurt)

#### [The Brains Behind Your Enterprise’s Next Growth Spurt](https://www.infinityn.com/articles-and-news/articles/the-brains-behind-your-enterprises-next-growth-spurt)

[![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin) : Feb 28, 2023, 5:52:02 AM

In this article, we’ll discuss what a research team does, and in what way this intelligence team contributes to the overall revenue generation.

[ABI](https://www.infinityn.com/articles-and-news/tag/abi) [growth strategy](https://www.infinityn.com/articles-and-news/tag/growth-strategy) [business strategy](https://www.infinityn.com/articles-and-news/tag/business-strategy) [Agile ABG](https://www.infinityn.com/articles-and-news/tag/agile-abg) [demand generation](https://www.infinityn.com/articles-and-news/tag/demand-generation) [Account-Based Growth Services](https://www.infinityn.com/articles-and-news/tag/account-based-growth-services) [Account-Based Intelligence](https://www.infinityn.com/articles-and-news/tag/account-based-intelligence)

[Read More](https://www.infinityn.com/articles-and-news/articles/the-brains-behind-your-enterprises-next-growth-spurt)

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#### [What is ABI?](https://www.infinityn.com/articles-and-news/articles/what-is-abi)

[![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin) : Feb 28, 2023, 5:52:02 AM

What is ABI? Account-Based Intelligence is what powers ABM strategy and overall business growth. To learn more about how it works, check out our...

[ABI](https://www.infinityn.com/articles-and-news/tag/abi) [intent data](https://www.infinityn.com/articles-and-news/tag/intent-data) [growth strategy](https://www.infinityn.com/articles-and-news/tag/growth-strategy) [business strategy](https://www.infinityn.com/articles-and-news/tag/business-strategy) [demand generation](https://www.infinityn.com/articles-and-news/tag/demand-generation) [Account-Based Intelligence](https://www.infinityn.com/articles-and-news/tag/account-based-intelligence)

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[![Inject Account Intelligence into every step of the buying journey - Webinar](https://www.infinityn.com/hubfs/Screenshot%202024-02-29%20220046%202.png)](https://www.infinityn.com/articles-and-news/articles/account-intelligence-webinar)

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[![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin) : Feb 28, 2023, 5:52:02 AM

Watch our webinar where we discuss how to spot in-market opportunities sooner, progress them faster and hit your pipeline goals quarter after quarter.

[ABI](https://www.infinityn.com/articles-and-news/tag/abi) [webinar](https://www.infinityn.com/articles-and-news/tag/webinar) [growth strategy](https://www.infinityn.com/articles-and-news/tag/growth-strategy) [business strategy](https://www.infinityn.com/articles-and-news/tag/business-strategy) [demand generation](https://www.infinityn.com/articles-and-news/tag/demand-generation) [Account-Based Intelligence](https://www.infinityn.com/articles-and-news/tag/account-based-intelligence)

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[![Stop Spamming and Get Relevant with Smarter GTM - Webinar](https://www.infinityn.com/hubfs/shutterstock_1606475311.jpg)](https://www.infinityn.com/articles-and-news/articles/stop-spamming-webinar)

#### [Stop Spamming and Get Relevant with Smarter GTM - Webinar](https://www.infinityn.com/articles-and-news/articles/stop-spamming-webinar)

[![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin) : Feb 28, 2023, 5:52:02 AM

Stop spamming, get relevant, and learn how to deliver a more personal, relevant, and timely message to your buyers with a Smarter Go-To-Market...

[Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [webinar](https://www.infinityn.com/articles-and-news/tag/webinar) [Growth Process Outsourcing](https://www.infinityn.com/articles-and-news/tag/growth-process-outsourcing) [growth strategy](https://www.infinityn.com/articles-and-news/tag/growth-strategy) [business strategy](https://www.infinityn.com/articles-and-news/tag/business-strategy) [Agile ABG](https://www.infinityn.com/articles-and-news/tag/agile-abg) [demand generation](https://www.infinityn.com/articles-and-news/tag/demand-generation) [Account-Based Growth Services](https://www.infinityn.com/articles-and-news/tag/account-based-growth-services)

[Read More](https://www.infinityn.com/articles-and-news/articles/stop-spamming-webinar)

[![Beating the downturn and mitigating risk by GPO - Webinar](https://www.infinityn.com/hubfs/iStock-1223991436%20crop.jpg)](https://www.infinityn.com/articles-and-news/articles/growth-process-outsourcing-webinar)

#### [Beating the downturn and mitigating risk by GPO - Webinar](https://www.infinityn.com/articles-and-news/articles/growth-process-outsourcing-webinar)

[![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin) : Feb 28, 2023, 5:52:02 AM

Find out how technology enterprises are capitalizing on the downturn, learn from experts about a new way of business development: Growth Process...

[Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [webinar](https://www.infinityn.com/articles-and-news/tag/webinar) [Growth Process Outsourcing](https://www.infinityn.com/articles-and-news/tag/growth-process-outsourcing) [growth strategy](https://www.infinityn.com/articles-and-news/tag/growth-strategy) [business strategy](https://www.infinityn.com/articles-and-news/tag/business-strategy) [Agile ABG](https://www.infinityn.com/articles-and-news/tag/agile-abg) [demand generation](https://www.infinityn.com/articles-and-news/tag/demand-generation) [Account-Based Growth Services](https://www.infinityn.com/articles-and-news/tag/account-based-growth-services)

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[![A new perspective of data visualisation](https://www.infinityn.com/hubfs/iStock-1467103793%203.jpg)](https://www.infinityn.com/articles-and-news/articles/a-new-perspective-of-data-visualisation)

#### [A new perspective of data visualisation](https://www.infinityn.com/articles-and-news/articles/a-new-perspective-of-data-visualisation)

[![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin) : Mar 12, 2024, 6:09:11 AM

Introducing a unique tool gathering business insights helping to fill your pipeline, shorten sales cycles, and creating a better long-term outcome.

[Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [ABI](https://www.infinityn.com/articles-and-news/tag/abi) [Buyer Engagement](https://www.infinityn.com/articles-and-news/tag/buyer-engagement) [intent data](https://www.infinityn.com/articles-and-news/tag/intent-data) [growth strategy](https://www.infinityn.com/articles-and-news/tag/growth-strategy) [demand generation](https://www.infinityn.com/articles-and-news/tag/demand-generation) [Account-Based Intelligence](https://www.infinityn.com/articles-and-news/tag/account-based-intelligence)

[Read More](https://www.infinityn.com/articles-and-news/articles/a-new-perspective-of-data-visualisation)

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#### [What is ABG?](https://www.infinityn.com/articles-and-news/articles/what-is-abg)

[![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin) : Mar 12, 2024, 6:17:28 AM

Agile ABG the next generation of account-based framework for B2B enterprises which helps to ensure revenue grows steadily, consistently and...

[Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [ABM Strategy](https://www.infinityn.com/articles-and-news/tag/abm-strategy) [growth strategy](https://www.infinityn.com/articles-and-news/tag/growth-strategy) [business strategy](https://www.infinityn.com/articles-and-news/tag/business-strategy) [Agile ABG](https://www.infinityn.com/articles-and-news/tag/agile-abg) [Account-Based Growth Services](https://www.infinityn.com/articles-and-news/tag/account-based-growth-services)

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#### [Defining Different Types of Business Transformation](https://www.infinityn.com/articles-and-news/articles/different-types-of-business-transformation)

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Business development and transformation is a necessity even when there is no global crisis. It helps to stay relevant and aids to keep up with market...

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#### [Finding the Perfect Agile Account-Based Marketing Partner](https://www.infinityn.com/articles-and-news/articles/finding-the-perfect-agile-account-based-marketing-partner)

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What we call agile account-based marketing (AABM), is a newly emerging discipline. As such, the industry of marketing service providers - agencies...

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#### [Growth Pod: A small package that delivers big on revenue](https://www.infinityn.com/articles-and-news/articles/growth-pod)

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When you are considering outsourcing your sales and marketing, Account-Based Pod could provide a sustainable business and revenue growth.

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[![The mindset that drives ABM platforms and programs](https://www.infinityn.com/hubfs/iStock-1946568347%202.jpg)](https://www.infinityn.com/articles-and-news/articles/account-based-marketing-books)

#### [The mindset that drives ABM platforms and programs](https://www.infinityn.com/articles-and-news/articles/account-based-marketing-books)

[![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin) : Mar 12, 2024, 5:56:26 AM

What’s the philosophy behind the technology of the most successful ABM programs? Answering this question was not the original intent when we set out...

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#### [Refocus Product Effort Where It Matters](https://www.infinityn.com/articles-and-news/using-voice-of-customer-to-refocus-product-effort)

[![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi) : Feb 9, 2026, 10:41:45 AM

Voice of Customer reveals where product effort creates real value, helping teams focus roadmap, priorities, and resources where they matter most.

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  "datePublished" : "2023-02-28T10:52:02Z",
  "description" : "Watch our webinar where we explain how to get a clear, holistic view of your accounts, see what matters most to them and act on what matters.",
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```