---
title: Beating the downturn and mitigating risk by GPO - Webinar
description: "Find out how technology enterprises are capitalizing on the downturn, learn from experts about a new way of business development: Growth Process Outsourcing"
image: https://www.infinityn.com/hubfs/iStock-1223991436%20crop.jpg
---
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1 min read
# Beating the downturn and mitigating risk by GPO - Webinar
[-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin) : Published February 28, 2023 Updated July 1, 2024
[Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [webinar](https://www.infinityn.com/articles-and-news/tag/webinar) [Growth Process Outsourcing](https://www.infinityn.com/articles-and-news/tag/growth-process-outsourcing) [growth strategy](https://www.infinityn.com/articles-and-news/tag/growth-strategy) [business strategy](https://www.infinityn.com/articles-and-news/tag/business-strategy) [Agile ABG](https://www.infinityn.com/articles-and-news/tag/agile-abg) [demand generation](https://www.infinityn.com/articles-and-news/tag/demand-generation) [Account-Based Growth Services](https://www.infinityn.com/articles-and-news/tag/account-based-growth-services)
Discussion on how some technology enterprises are capitalizing on the downturn.
We are introducing a framework for making marketing and sales operations more agile, to be used in response to both threats and the opportunities emerging in the current recession: growth process outsourcing (GPO).
Along this framework, we will also talk about a new method that enterprises can source intelligence about their target accounts and convert it to marketing and sales plays in ways more efficient than ever.
Main points:
- Uncover the non-obvious ways in which successful growth organizations are leveraging the downturn
- Learn about a new form of outsourcing that boosts enterprise sales and marketing performance
- Understand the 4 rules of successful growth-process outsourcing cooperation
- Leave with a step-by-step framework for sourcing insight and turning it into actionable sales and marketing plays
Speakers:
- Kate Varvedo, Marketing Director, Infinityn International
- Ron David, Client Success Director, Infinityn International
- Mark Peterson, Vice President, Regional Marketing, AVEVA
In case you missed the live event but would like to see Infinityn's joint webinar with an industrial software giant and listen to the insightful panel discussion of real experts yourself, you can register to have instant access to the recorded session below.
Discover new horizons and learn more about GPO today!
[](https://www.infinityn.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKJT76grCSiquWw4uWGhiPUK5bqzWfZ7fuoRcGQd0QuXRTtT8c3wYxmaX0JlyyfQtgGRCRvgP0XgOtMenciM%2FIRUMWH9%2BqxKt8RGDF9hmTLj6SNWznB2Z0NU2QHORIxGfOCKmoPWdgirtxKF68ddYLOWXnG6l8blx%2BLkm2X8lA7zSZVXOA5cd8tT%2BSANFLPTwdxVrfXoyQ11C6G4QJVqgL5LwQ02g%3D%3D&webInteractiveContentId=106854535393&portalId=144080074)
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