---
title: What is ABI?
description: What is ABI? Account-Based Intelligence is what powers ABM strategy and overall business growth. To learn more about how it works, check out our video!
image: https://www.infinityn.com/hubfs/Screenshot%202024-02-29%20215449.png
---
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# What is ABI?
[-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin) : Published February 28, 2023 Updated July 1, 2024
[ABI](https://www.infinityn.com/articles-and-news/tag/abi) [intent data](https://www.infinityn.com/articles-and-news/tag/intent-data) [growth strategy](https://www.infinityn.com/articles-and-news/tag/growth-strategy) [business strategy](https://www.infinityn.com/articles-and-news/tag/business-strategy) [demand generation](https://www.infinityn.com/articles-and-news/tag/demand-generation) [Account-Based Intelligence](https://www.infinityn.com/articles-and-news/tag/account-based-intelligence)
Account-Based Intelligence (ABI) is what powers ABM strategy & overall growth. Through ABI, we can help you reach your buyers in the earlier stages of their journey so that we can engage with them while the timing is right, rather than waiting until just before the finish line, when they've likely already made up their minds.
How are we able to find the right buyers at this optimal time? This intelligence is shaped by intent data, which has been hugely transformational for the sales and marketing industry. Machine learning and artificial intelligence allow us to gain insights like never before.
But it's not merely the data that makes ABI.
To learn more about how it works, check out the video below!
[](https://www.infinityn.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJz4gI3aqPPGWHc2Aqde4ryfJDPK0OqxSP67cB53CFxJQ6K4jYH3oh0%2BiuMbXwkPSYs5xICz4ZGs1mSD5ntEhLBYHg9cSinJByovz9Ry1xjas9p2sGq3tk5ZjxBlXleqcSvc9nQGZ8eS1uIF9OOnRnamsKrhS2G3Vo1xHY6iwRWpv4nlXdkIR1OV9W3HLEKjCOW4yt2VtsRP0Spd%2FXqC6ax2Wq4vA%3D%3D&webInteractiveContentId=106854535393&portalId=144080074)
[](https://www.infinityn.com/articles-and-news/articles/one-data-set-webinar)
#### [One data set. One Customer Journey - Webinar](https://www.infinityn.com/articles-and-news/articles/one-data-set-webinar)
[-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin) : Feb 28, 2023, 5:52:02 AM
Watch our webinar where we explain how to get a clear, holistic view of your accounts, see what matters most to them and act on what matters.
[Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [ABI](https://www.infinityn.com/articles-and-news/tag/abi) [webinar](https://www.infinityn.com/articles-and-news/tag/webinar) [growth strategy](https://www.infinityn.com/articles-and-news/tag/growth-strategy) [business strategy](https://www.infinityn.com/articles-and-news/tag/business-strategy) [Agile ABG](https://www.infinityn.com/articles-and-news/tag/agile-abg) [demand generation](https://www.infinityn.com/articles-and-news/tag/demand-generation) [Account-Based Intelligence](https://www.infinityn.com/articles-and-news/tag/account-based-intelligence)
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In this article, we’ll discuss what a research team does, and in what way this intelligence team contributes to the overall revenue generation.
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[-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin) : Feb 28, 2023, 5:52:02 AM
Watch our webinar where we discuss how to spot in-market opportunities sooner, progress them faster and hit your pipeline goals quarter after quarter.
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