Today’s sales and marketing teams don’t have access to the right data to know which accounts to pursue, and what to say. They’re forced to rely on gut feel and run the risk of missing key opportunities.
The winners in today’s market will be those who master the digital, group buying journey. You need to identify and engage accounts and buying teams, engage early and be relevant across digital channels.

Say goodbye to hunch-based marketing and join ABM experts from Demandbase, Infinityn and AVEVA as they explain how to get a clear, holistic view of your accounts, see what matters most to them and act on what matters.

Speakers:

Leanne Chescoe, Senior Manager EMEA Marketing, Demandbase
Kate Varvedo, Head of Marketing, Infinityn International
Hasti Aghakouchak, Account-Based Marketing Lead, Infinityn International
David Toh, Sr. Manager - Account Based Marketing, AVEVA
Madhu Krishnamoorthy, Sr. Manager - Account Based Marketing, AVEVA