<img src="https://ws.zoominfo.com/pixel/xTG1BS8CsDQowHnW1QUQ" width="1" height="1" style="display: none;">
1 min read

One data set. One Customer Journey - Webinar

Featured Image

Today’s sales and marketing teams don’t have access to the right data to know which accounts to pursue, and what to say. They’re forced to rely on gut feel and run the risk of missing key opportunities.
The winners in today’s market will be those who master the digital, group buying journey. You need to identify and engage accounts and buying teams, engage early and be relevant across digital channels.

Say goodbye to hunch-based marketing and join ABM experts from Demandbase, Infinityn and AVEVA as they explain how to get a clear, holistic view of your accounts, see what matters most to them and act on what matters.

Speakers:

Leanne Chescoe, Senior Manager EMEA Marketing, Demandbase
Kate Varvedo, Head of Marketing, Infinityn International
Hasti Aghakouchak, Account-Based Marketing Lead, Infinityn International
David Toh, Sr. Manager - Account Based Marketing, AVEVA
Madhu Krishnamoorthy, Sr. Manager - Account Based Marketing, AVEVA

HubSpot Video

 

1 min read

One data set. One Customer Journey - Webinar

Today’s sales and marketing teams don’t have access to the right data to know which accounts to pursue, and what to...

11 min read

What is ABG?

TOPO’s “2019 ACCOUNT BASED BENCHMARK REPORT” – which included 150 account-based organizations - showed that every...

2 min read

Inject Account Intelligence into every step of the buying journey - Webinar

It’s hard to hit your pipeline goals when you can’t see your targets. Good thing we can light the way.

Today’s B2B...