3 min read
How Clay Is Redefining Rep Prospecting Workflows
For many sales teams, prospecting is still one of the most time-consuming parts of the job.
3 min read
For many sales teams, prospecting is still one of the most time-consuming parts of the job.
3 min read
Most companies rely on their CRM to guide sales and marketing decisions. In theory, it should provide a clear and reliable view of customers,...
3 min read
A Shift in the GTM Operating Model What we are seeing across high-performing go-to-market teams is not simply better execution. It is a fundamental...
3 min read
A lot of GTM teams are currently experimenting with AI in their outbound workflows. The idea sounds simple: automate the research, scale...
4 min read
Is outbound underperforming?
2 min read
Clay and the long game of GTM systems If you work in B2B GTM long enough, you develop a certain scepticism. New tools arrive with grand promises, new...