3 min read
The New Playbook for AI-Powered Outbound
A lot of GTM teams are currently experimenting with AI in their outbound workflows. The idea sounds simple: automate the research, scale...
3 min read
A lot of GTM teams are currently experimenting with AI in their outbound workflows. The idea sounds simple: automate the research, scale...
4 min read
Is outbound underperforming?
2 min read
GTM Club Budapest: Hands On AI Powered Outbound with Clay On March 4, 2026, we are launching the first GTM Club event in Budapest, focused on AI...
1 min read
Voice of Customer shows where product teams invest effort without proportional impact
2 min read
Clay and the long game of GTM systems If you work in B2B GTM long enough, you develop a certain scepticism. New tools arrive with grand promises, new...
8 min read
Keeping up with what’s happening in GTM can feel overwhelming when you’re juggling a full schedule. That’s why this monthly recap is here. Each...
4 min read
B2B buyer behavior has already changed in a big way, and many companies are still catching up. More and more buyers are using AI tools like ChatGPT...
3 min read
Some years ago, Kyle wrote an article about classic representations of sales and marketing in movies and television. Among the many strong pieces we...
6 min read
Keeping up with what’s happening in GTM can feel overwhelming when you’re juggling a full schedule. That’s why this monthly recap is here. Each...
1 min read
How Voice of Customer Informed a Clearer Go-To-Market Direction