--- title: Articles and News (7) description: Infinityn International articles and news (7) --- [Skip to the main content.](https://www.infinityn.com/articles-and-news/page/7#main-content) [![INFINITYN_INTERNATIONAL_logo_White](https://www.infinityn.com/hs-fs/hubfs/INFINITYN_INTERNATIONAL_logo_White.png?width=1743&height=356&name=INFINITYN_INTERNATIONAL_logo_White.png "INFINITYN_INTERNATIONAL_logo_White")](https://www.infinityn.com/) [![INFINITYN_INTERNATIONAL_logo_Black](https://www.infinityn.com/hs-fs/hubfs/INFINITYN_INTERNATIONAL_logo_Black.png?width=1742&height=356&name=INFINITYN_INTERNATIONAL_logo_Black.png "INFINITYN_INTERNATIONAL_logo_Black")](https://www.infinityn.com/) - [Home](https://www.infinityn.com/archived) - Services - [Strategic GTM Consulting](https://www.infinityn.com/strategic-gtm-consulting) - Resources - [Articles, news](https://www.infinityn.com/articles-and-news) - [GTM Assessment Tool](https://www.infinityn.com/gtm-assessment-tool) - [Events](https://www.infinityn.com/gtm-club-using-clay-to-automate-outbound-at-scale) - About us - [Our Story](https://www.infinityn.com/about-us) - [Careers](https://www.infinityn.com/careers) - [Contact us](https://www.infinityn.com/contact-us) Toggle Menu Toggle Menu - [Home](https://www.infinityn.com/archived) - Services - [Strategic GTM Consulting](https://www.infinityn.com/strategic-gtm-consulting) - Resources - [Articles, news](https://www.infinityn.com/articles-and-news) - [GTM Assessment Tool](https://www.infinityn.com/gtm-assessment-tool) - [Events](https://www.infinityn.com/gtm-club-using-clay-to-automate-outbound-at-scale) - About us - [Our Story](https://www.infinityn.com/about-us) - [Careers](https://www.infinityn.com/careers) - [Contact us](https://www.infinityn.com/contact-us) [Linkedin](https://www.linkedin.com/company/infinityn-international) # Articles and News #### On a mission to transform the way B2B companies go to market Filter by Tag Show All ABG Pod ABI ABM ABM Strategy ABX AI Account-Based Experience Account-Based GTM Account-Based Go-To-Market Account-Based Growth Account-Based Growth Services Account-Based Intelligence Account-Based Marketing Advertising Agentic AI Agile ABG Agile ABG Pod Agile ABSD Pod Agile Account-Based Sales Development Anniversary Automation B2B Beast Mode Book Recommendation Building Trust and Brand Awareness Business Technology Buyer Engagement Buying Group Clay Culture Demandbase Digitalization Events ForgeX GTM GTM Technology Gifting Growth Process Outsourcing HR Holistic Account-Centric Growth Impact Study Industry 5.0 LinkedIn Long-Term Pipeline Strategy Marketing Our People Partnership Personalization Product Strategy Prompt engineering Sales Sales Technology SalesForge Scalable Strategy ScaleUpFest 2025 Scaleup Scaleup organizations Scaling smart Sendoso Summit Sustainable Growth Technology Technology Partners Userled Voice Of Customer business strategy business transformation customer experience demand generation growth strategy intent data news webinar ##### Sign Up Today [![](https://www.infinityn.com/hs-fs/hubfs/S%26M%20alignment%20in%20ABM%202.png?width=1200&height=601&name=S%26M%20alignment%20in%20ABM%202.png)](https://www.infinityn.com/articles-and-news/uniting-sales-and-marketing-in-the-pursuit-of-abm-excellence) 5 min read #### [Uniting Sales and Marketing in the Pursuit of ABM Excellence](https://www.infinityn.com/articles-and-news/uniting-sales-and-marketing-in-the-pursuit-of-abm-excellence) ![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) [Kate Varvedo:](https://www.infinityn.com/articles-and-news/author/kate-varvedo) May 6, 2024, 7:56:09 AM In the dynamic and competitive business environment of today, the adoption of Account-Based Marketing (ABM) represents a strategic shift towards personalized engagement with high-value prospects. Yet, the successful execution of ABM hinges on a... [ABM Strategy](https://www.infinityn.com/articles-and-news/tag/abm-strategy) [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [Account-Based Experience](https://www.infinityn.com/articles-and-news/tag/account-based-experience) [ABX](https://www.infinityn.com/articles-and-news/tag/abx) [Read More](https://www.infinityn.com/articles-and-news/uniting-sales-and-marketing-in-the-pursuit-of-abm-excellence) [![](https://www.infinityn.com/hs-fs/hubfs/Data%20in%20ABM%20v2.png?width=1200&height=600&name=Data%20in%20ABM%20v2.png)](https://www.infinityn.com/articles-and-news/understanding-data-and-helping-you-build-immediate-pipelines) 3 min read #### [Understanding Data and Helping You Build Immediate Pipelines](https://www.infinityn.com/articles-and-news/understanding-data-and-helping-you-build-immediate-pipelines) ![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) [Kate Varvedo](https://www.infinityn.com/articles-and-news/author/kate-varvedo): May 2, 2024, 5:40:41 AM In the bustling landscape of modern business, data reigns supreme as the cornerstone of strategic decision-making. Yet, amidst the deluge of... [Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [ABI](https://www.infinityn.com/articles-and-news/tag/abi) [ABM Strategy](https://www.infinityn.com/articles-and-news/tag/abm-strategy) [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Intelligence](https://www.infinityn.com/articles-and-news/tag/account-based-intelligence) [Account-Based Experience](https://www.infinityn.com/articles-and-news/tag/account-based-experience) [ABX](https://www.infinityn.com/articles-and-news/tag/abx) [Read More](https://www.infinityn.com/articles-and-news/understanding-data-and-helping-you-build-immediate-pipelines) [![](https://www.infinityn.com/hs-fs/hubfs/Sales%20Buy-In%203.png?width=1200&height=600&name=Sales%20Buy-In%203.png)](https://www.infinityn.com/articles-and-news/overcoming-sales-buy-in-challenges-and-managing-organizational-change-in-account-based-marketing) 7 min read #### [Overcoming Sales Buy-In Challenges and Managing Organizational Change in Account-Based Marketing](https://www.infinityn.com/articles-and-news/overcoming-sales-buy-in-challenges-and-managing-organizational-change-in-account-based-marketing) ![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) [Kate Varvedo](https://www.infinityn.com/articles-and-news/author/kate-varvedo): Apr 16, 2024, 12:07:10 PM Amidst the constantly shifting terrain of contemporary marketing, the concept of Account-Based Marketing (ABM) has emerged as a game-changer for... [ABM Strategy](https://www.infinityn.com/articles-and-news/tag/abm-strategy) [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Experience](https://www.infinityn.com/articles-and-news/tag/account-based-experience) [ABX](https://www.infinityn.com/articles-and-news/tag/abx) [Read More](https://www.infinityn.com/articles-and-news/overcoming-sales-buy-in-challenges-and-managing-organizational-change-in-account-based-marketing) [![](https://www.infinityn.com/hs-fs/hubfs/Is%20ABM%20the%20right%20approach%2021.png?width=1200&height=600&name=Is%20ABM%20the%20right%20approach%2021.png)](https://www.infinityn.com/articles-and-news/understanding-account-based-marketing-abm-and-its-relevance-for-your-organization) 4 min read #### [Understanding Account-Based Marketing (ABM) and Its Relevance for Your Organization](https://www.infinityn.com/articles-and-news/understanding-account-based-marketing-abm-and-its-relevance-for-your-organization) ![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) [Kate Varvedo](https://www.infinityn.com/articles-and-news/author/kate-varvedo): Apr 11, 2024, 6:28:26 AM In the ever-evolving marketing strategies, Account-Based Marketing (ABM) has emerged as a powerful approach that focuses on targeting specific... [ABI](https://www.infinityn.com/articles-and-news/tag/abi) [ABM Strategy](https://www.infinityn.com/articles-and-news/tag/abm-strategy) [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Experience](https://www.infinityn.com/articles-and-news/tag/account-based-experience) [ABX](https://www.infinityn.com/articles-and-news/tag/abx) [Read More](https://www.infinityn.com/articles-and-news/understanding-account-based-marketing-abm-and-its-relevance-for-your-organization) [![](https://www.infinityn.com/hs-fs/hubfs/Advertising%20Challenges%202.png?width=1199&height=600&name=Advertising%20Challenges%202.png)](https://www.infinityn.com/articles-and-news/b2b-advertising-strategies-for-the-modern-landscape-in-2024) 5 min read #### [B2B Advertising Strategies for the Modern Landscape in 2024](https://www.infinityn.com/articles-and-news/b2b-advertising-strategies-for-the-modern-landscape-in-2024) ![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) [Kate Varvedo](https://www.infinityn.com/articles-and-news/author/kate-varvedo): Mar 25, 2024, 4:39:43 PM In the ever-evolving landscape of digital advertising, the year 2024 marks a significant turning point, especially for B2B advertisers. With the... [Read More](https://www.infinityn.com/articles-and-news/b2b-advertising-strategies-for-the-modern-landscape-in-2024) [![](https://www.infinityn.com/hs-fs/hubfs/Partnership%202.png?width=1200&height=600&name=Partnership%202.png)](https://www.infinityn.com/articles-and-news/the-synergistic-partnership-between-demandbase-and-infinityn) 1 min read #### [The Synergistic Partnership Between Demandbase and Infinityn](https://www.infinityn.com/articles-and-news/the-synergistic-partnership-between-demandbase-and-infinityn) ![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) [Admin](https://www.infinityn.com/articles-and-news/author/admin): Mar 22, 2024, 4:32:10 AM In the dynamic realm of B2B marketing, collaboration often breeds innovation and success. This finds vivid expression in the strategic partnership... [Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Experience](https://www.infinityn.com/articles-and-news/tag/account-based-experience) [ABX](https://www.infinityn.com/articles-and-news/tag/abx) [Read More](https://www.infinityn.com/articles-and-news/the-synergistic-partnership-between-demandbase-and-infinityn) [![](https://www.infinityn.com/hs-fs/hubfs/Scalable%20ABX%20Strategy%20for%20Business%20Growth%20%202.png?width=1200&height=602&name=Scalable%20ABX%20Strategy%20for%20Business%20Growth%20%202.png)](https://www.infinityn.com/articles-and-news/embracing-scalable-abx-strategy-for-business-growth) 2 min read #### [Embracing Scalable ABX Strategy for Business Growth](https://www.infinityn.com/articles-and-news/embracing-scalable-abx-strategy-for-business-growth) ![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) [Kate Varvedo](https://www.infinityn.com/articles-and-news/author/kate-varvedo): Mar 19, 2024, 4:09:13 AM In the wake of unprecedented global challenges, the landscape of business has undergone a profound transformation. The era of uncertainty and chaos,... [ABM Strategy](https://www.infinityn.com/articles-and-news/tag/abm-strategy) [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Experience](https://www.infinityn.com/articles-and-news/tag/account-based-experience) [ABX](https://www.infinityn.com/articles-and-news/tag/abx) [Read More](https://www.infinityn.com/articles-and-news/embracing-scalable-abx-strategy-for-business-growth) [![](https://www.infinityn.com/hs-fs/hubfs/iStock-1264524693.jpg?width=5496&height=2796&name=iStock-1264524693.jpg)](https://www.infinityn.com/articles-and-news/articles/beast-mode) 4 min read #### [Beast Mode – Passion and Determination Combined](https://www.infinityn.com/articles-and-news/articles/beast-mode) ![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) [Admin](https://www.infinityn.com/articles-and-news/author/admin): Mar 12, 2024, 7:12:40 AM Imagine; shirtsleeves rolled up, eyebrows knit together in concentration, we see our colleague making calls, tapping their keyboard with hectic... [Agile ABG](https://www.infinityn.com/articles-and-news/tag/agile-abg) [Read More](https://www.infinityn.com/articles-and-news/articles/beast-mode) [![](https://www.infinityn.com/hs-fs/hubfs/Agile_ABG_Logo_RGB__Sz%C3%ADnes_Alapforma%203.png?width=2001&height=1003&name=Agile_ABG_Logo_RGB__Sz%C3%ADnes_Alapforma%203.png)](https://www.infinityn.com/articles-and-news/articles/what-is-abg) 7 min read #### [What is ABG?](https://www.infinityn.com/articles-and-news/articles/what-is-abg) ![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) [Admin](https://www.infinityn.com/articles-and-news/author/admin): Mar 12, 2024, 6:17:28 AM TOPO’s “2019 ACCOUNT BASED BENCHMARK REPORT” – which included 150 account-based organizations - showed that every participant reached or exceeded a... [Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [ABM Strategy](https://www.infinityn.com/articles-and-news/tag/abm-strategy) [growth strategy](https://www.infinityn.com/articles-and-news/tag/growth-strategy) [business strategy](https://www.infinityn.com/articles-and-news/tag/business-strategy) [Agile ABG](https://www.infinityn.com/articles-and-news/tag/agile-abg) [Account-Based Growth Services](https://www.infinityn.com/articles-and-news/tag/account-based-growth-services) [Read More](https://www.infinityn.com/articles-and-news/articles/what-is-abg) [![](https://www.infinityn.com/hs-fs/hubfs/iStock-1436458262%202.jpg?width=6000&height=2998&name=iStock-1436458262%202.jpg)](https://www.infinityn.com/articles-and-news/articles/aabm-buyer-persona-research-account-based-intelligence) 8 min read #### [Buyer Persona Research the Right Way for Account-Based Intelligence](https://www.infinityn.com/articles-and-news/articles/aabm-buyer-persona-research-account-based-intelligence) ![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) [Admin](https://www.infinityn.com/articles-and-news/author/admin): Mar 12, 2024, 6:16:29 AM What is the best way to accurately map out your buyers’ decision making process? Having a deep understanding of the buyer persona is fundamental to... [Marketing](https://www.infinityn.com/articles-and-news/tag/marketing) [Sales](https://www.infinityn.com/articles-and-news/tag/sales) [Account-Based Growth Services](https://www.infinityn.com/articles-and-news/tag/account-based-growth-services) [Read More](https://www.infinityn.com/articles-and-news/articles/aabm-buyer-persona-research-account-based-intelligence) [Prev](https://www.infinityn.com/articles-and-news/page/6) [5](https://www.infinityn.com/articles-and-news/page/5) [6](https://www.infinityn.com/articles-and-news/page/6) [7](https://www.infinityn.com/articles-and-news/page/7) [8](https://www.infinityn.com/articles-and-news/page/8) [9](https://www.infinityn.com/articles-and-news/page/9) [Next](https://www.infinityn.com/articles-and-news/page/8) ![Infinityn_Logo_footer](https://f.hubspotusercontent30.net/hub/2341432/hubfs/Infinityn_Logo_footer.png?width=200&height=290&name=Infinityn_Logo_footer.png)   [![](https://cta-image-cms2.hubspot.com/ctas/v2/public/cs/il/?pg=66d35079-5da6-4f74-ad48-3e83dede2577&pid=2341432&hs_preview=true&_=1707469068439) ](https://hu.linkedin.com/company/infinityn-international)[![](https://cta-image-cms2.hubspot.com/ctas/v2/public/cs/il/?pg=78c4b48e-d5db-45d0-8494-8075529ca532&pid=2341432&hs_preview=true&_=1707469068439)](https://www.infinityn.com/hubfs/Infinityn%20International%20Privacy%20Policy.pdf) © 2026 Copyright Infinityn International Return to top ![](https://px.ads.linkedin.com/collect/?pid=7939810&fmt=gif)