--- title: Articles and News (6) description: Infinityn International articles and news (6) --- [Skip to the main content.](https://www.infinityn.com/articles-and-news/page/6#main-content) [![INFINITYN\_INTERNATIONAL\_logo\_White](https://www.infinityn.com/hs-fs/hubfs/INFINITYN_INTERNATIONAL_logo_White.png?width=1743&height=356&name=INFINITYN_INTERNATIONAL_logo_White.png "INFINITYN_INTERNATIONAL_logo_White")](https://www.infinityn.com/) [![INFINITYN\_INTERNATIONAL\_logo\_Black](https://www.infinityn.com/hs-fs/hubfs/INFINITYN_INTERNATIONAL_logo_Black.png?width=1742&height=356&name=INFINITYN_INTERNATIONAL_logo_Black.png "INFINITYN_INTERNATIONAL_logo_Black")](https://www.infinityn.com/) - [Home](https://www.infinityn.com/archived) - Services - [Strategic GTM Consulting](https://www.infinityn.com/strategic-gtm-consulting) - Resources - [Articles, news](https://www.infinityn.com/articles-and-news) - [GTM Assessment Tool](https://www.infinityn.com/gtm-assessment-tool) - [Events](https://www.infinityn.com/gtm-club-using-clay-to-automate-outbound-at-scale) - About us - [Our Story](https://www.infinityn.com/about-us) - [Careers](https://www.infinityn.com/careers) - [Contact us](https://www.infinityn.com/contact-us) Toggle Menu Toggle Menu - [Home](https://www.infinityn.com/archived) - Services - [Strategic GTM Consulting](https://www.infinityn.com/strategic-gtm-consulting) - Resources - [Articles, news](https://www.infinityn.com/articles-and-news) - [GTM Assessment Tool](https://www.infinityn.com/gtm-assessment-tool) - [Events](https://www.infinityn.com/gtm-club-using-clay-to-automate-outbound-at-scale) - About us - [Our Story](https://www.infinityn.com/about-us) - [Careers](https://www.infinityn.com/careers) - [Contact us](https://www.infinityn.com/contact-us) [Linkedin](https://www.linkedin.com/company/infinityn-international) # Articles and News #### On a mission to transform the way B2B companies go to market Filter by Tag Show All ABG Pod ABI ABM ABM Strategy ABX AI Account-Based Experience Account-Based GTM Account-Based Go-To-Market Account-Based Growth Account-Based Growth Services Account-Based Intelligence Account-Based Marketing Advertising Agentic AI Agile ABG Agile ABG Pod Agile ABSD Pod Agile Account-Based Sales Development Anniversary Automation B2B Beast Mode Book Recommendation Building Trust and Brand Awareness Business Technology Buyer Engagement Buying Group Clay Culture Demandbase Digitalization Events ForgeX GTM GTM Technology Gifting Growth Process Outsourcing HR Holistic Account-Centric Growth Impact Study Industry 5.0 LinkedIn Long-Term Pipeline Strategy Marketing Our People Partnership Personalization Product Strategy Prompt engineering Sales Sales Technology SalesForge Scalable Strategy ScaleUpFest 2025 Scaleup Scaleup organizations Scaling smart Sendoso Summit Sustainable Growth Technology Technology Partners Userled Voice Of Customer business strategy business transformation customer experience demand generation growth strategy intent data news webinar ##### Sign Up Today [![](https://www.infinityn.com/hs-fs/hubfs/3-1.png?width=2240&height=1260&name=3-1.png)](https://www.infinityn.com/articles-and-news/from-lone-wolves-to-buying-committees-how-ai-and-buying-groups-are-rewiring-b2b-gtm) 2 min read #### [From Lone Wolves to Buying Committees: How AI and Buying Groups Are Rewiring B2B GTM](https://www.infinityn.com/articles-and-news/from-lone-wolves-to-buying-committees-how-ai-and-buying-groups-are-rewiring-b2b-gtm) [![Picture of Robert Bukits](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2).png?width=30&name=ANDRIS%20(2).png) Robert Bukits](https://www.infinityn.com/articles-and-news/author/robert-bukits): Aug 5, 2025, 6:47:12 AM Thirty years ago I sat in a training classroom and learned to colour bright red flags beside every missing stakeholder on my Strategic Selling blueprint. Back then my toolkit was a marker, a print-out and a lot of detective work. Last week, in the... [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Demandbase](https://www.infinityn.com/articles-and-news/tag/demandbase) [Buying Group](https://www.infinityn.com/articles-and-news/tag/buying-group) [AI](https://www.infinityn.com/articles-and-news/tag/ai) [Read More](https://www.infinityn.com/articles-and-news/from-lone-wolves-to-buying-committees-how-ai-and-buying-groups-are-rewiring-b2b-gtm) [![](https://www.infinityn.com/hs-fs/hubfs/Blog%20Banners%20(22).png?width=2240&height=1260&name=Blog%20Banners%20(22).png)](https://www.infinityn.com/articles-and-news/voice-of-customer-your-shortcut-to-a-sharper-go-to-market) 1 min read #### [Voice of Customer: Your Shortcut to a Sharper Go-To-Market](https://www.infinityn.com/articles-and-news/voice-of-customer-your-shortcut-to-a-sharper-go-to-market) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): Jul 10, 2025, 8:53:34 AM Voice of Customer: Best Practices that Actually Work [Voice Of Customer](https://www.infinityn.com/articles-and-news/tag/voice-of-customer) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Read More](https://www.infinityn.com/articles-and-news/voice-of-customer-your-shortcut-to-a-sharper-go-to-market) [![](https://www.infinityn.com/hs-fs/hubfs/5-1.png?width=2240&height=1260&name=5-1.png)](https://www.infinityn.com/articles-and-news/infinityn-gtm-partners-revolutionize-go-to-market-strategies) 1 min read #### [Infinityn International & GTM Partners Join Forces to Revolutionize Go-to-Market Strategies](https://www.infinityn.com/articles-and-news/infinityn-gtm-partners-revolutionize-go-to-market-strategies) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): May 8, 2025, 9:47:58 AM [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Partnership](https://www.infinityn.com/articles-and-news/tag/partnership) [GTM Technology](https://www.infinityn.com/articles-and-news/tag/gtm-technology) [Read More](https://www.infinityn.com/articles-and-news/infinityn-gtm-partners-revolutionize-go-to-market-strategies) [![](https://www.infinityn.com/hs-fs/hubfs/Blog%20Banners%20(9).png?width=2240&height=1260&name=Blog%20Banners%20(9).png)](https://www.infinityn.com/articles-and-news/demandbase-london-go-summit-sponsorship) 1 min read #### [Demandbase GO London  Summit Sponsorship](https://www.infinityn.com/articles-and-news/demandbase-london-go-summit-sponsorship) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): Apr 24, 2025, 4:11:13 AM Infinityn Proud Sponsor of Demandbase Go London Summit 2025 [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Partnership](https://www.infinityn.com/articles-and-news/tag/partnership) [Demandbase](https://www.infinityn.com/articles-and-news/tag/demandbase) [Summit](https://www.infinityn.com/articles-and-news/tag/summit) [Read More](https://www.infinityn.com/articles-and-news/demandbase-london-go-summit-sponsorship) [![](https://www.infinityn.com/hs-fs/hubfs/7.png?width=2240&height=1260&name=7.png)](https://www.infinityn.com/articles-and-news/rethinking-gtm-strategies-personalization-2025) 3 min read #### [Rethinking Go-to-Market Strategies: The Power of Personalization in 2025](https://www.infinityn.com/articles-and-news/rethinking-gtm-strategies-personalization-2025) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): Mar 7, 2025, 5:35:21 AM [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Partnership](https://www.infinityn.com/articles-and-news/tag/partnership) [GTM Technology](https://www.infinityn.com/articles-and-news/tag/gtm-technology) [Read More](https://www.infinityn.com/articles-and-news/rethinking-gtm-strategies-personalization-2025) [![](https://www.infinityn.com/hs-fs/hubfs/8.png?width=2240&height=1260&name=8.png)](https://www.infinityn.com/articles-and-news/infinityn-and-trendemon-forge-strategic-partnership) 3 min read #### [Infinityn and Trendemon Forge Strategic Partnership](https://www.infinityn.com/articles-and-news/infinityn-and-trendemon-forge-strategic-partnership) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi): Feb 27, 2025, 4:00:00 AM Infinityn and Trendemon Forge Strategic Partnership to Drive Growth and Innovation for Customers [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Partnership](https://www.infinityn.com/articles-and-news/tag/partnership) [GTM Technology](https://www.infinityn.com/articles-and-news/tag/gtm-technology) [Read More](https://www.infinityn.com/articles-and-news/infinityn-and-trendemon-forge-strategic-partnership) [![](https://www.infinityn.com/hs-fs/hubfs/9.png?width=2240&height=1260&name=9.png)](https://www.infinityn.com/articles-and-news/the-global-account-based-gtm-conference-reflections-from-the-2024-global-abm-conference-in-london) 4 min read #### [The Global Account-Based GTM Conference? - Reflections from the 2024 Global ABM Conference in London](https://www.infinityn.com/articles-and-news/the-global-account-based-gtm-conference-reflections-from-the-2024-global-abm-conference-in-london) [![Picture of Robert Bukits](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2).png?width=30&name=ANDRIS%20(2).png) Robert Bukits](https://www.infinityn.com/articles-and-news/author/robert-bukits): Nov 14, 2024, 4:36:44 AM Attending The Global ABM Conference in London last week sparked a thought-provoking question: could this event evolve into a broader forum, something... [Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [Account-Based Experience](https://www.infinityn.com/articles-and-news/tag/account-based-experience) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Account-Based GTM](https://www.infinityn.com/articles-and-news/tag/account-based-gtm) [Read More](https://www.infinityn.com/articles-and-news/the-global-account-based-gtm-conference-reflections-from-the-2024-global-abm-conference-in-london) [![](https://www.infinityn.com/hs-fs/hubfs/Banner_20230517_Visual_4_1200x620_v2-updated_cropped.jpg?width=1200&height=601&name=Banner_20230517_Visual_4_1200x620_v2-updated_cropped.jpg)](https://www.infinityn.com/articles-and-news/scaling-smart-with-abx) 4 min read #### [Scaling Smart with ABX](https://www.infinityn.com/articles-and-news/scaling-smart-with-abx) [![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) Kate Varvedo](https://www.infinityn.com/articles-and-news/author/kate-varvedo): Jun 7, 2024, 3:44:50 AM The Shift from "Growth at All Costs" [ABX](https://www.infinityn.com/articles-and-news/tag/abx) [Scaleup](https://www.infinityn.com/articles-and-news/tag/scaleup) [Scaling smart](https://www.infinityn.com/articles-and-news/tag/scaling-smart) [Scaleup organizations](https://www.infinityn.com/articles-and-news/tag/scaleup-organizations) [Scalable Strategy](https://www.infinityn.com/articles-and-news/tag/scalable-strategy) [Long-Term Pipeline Strategy](https://www.infinityn.com/articles-and-news/tag/long-term-pipeline-strategy) [Holistic Account-Centric Growth](https://www.infinityn.com/articles-and-news/tag/holistic-account-centric-growth) [Building Trust and Brand Awareness](https://www.infinityn.com/articles-and-news/tag/building-trust-and-brand-awareness) [Sustainable Growth](https://www.infinityn.com/articles-and-news/tag/sustainable-growth) [Read More](https://www.infinityn.com/articles-and-news/scaling-smart-with-abx) [![](https://www.infinityn.com/hs-fs/hubfs/Data-driven%20strategies%20-%20ABSD%20-%202.1.jpg?width=1200&height=600&name=Data-driven%20strategies%20-%20ABSD%20-%202.1.jpg)](https://www.infinityn.com/articles-and-news/navigating-the-changing-business-landscape-with-technology-and-human-connection) 3 min read #### [Navigating the Changing Business Landscape with Technology and Human Connection](https://www.infinityn.com/articles-and-news/navigating-the-changing-business-landscape-with-technology-and-human-connection) [![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) Kate Varvedo](https://www.infinityn.com/articles-and-news/author/kate-varvedo): Jun 3, 2024, 7:33:57 AM Evolving the SDR Role The business landscape is in constant flux, and with it, the role of the Sales Development Representative (SDR) must evolve. As... [Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [Sales](https://www.infinityn.com/articles-and-news/tag/sales) [Beast Mode](https://www.infinityn.com/articles-and-news/tag/beast-mode) [Agile ABSD Pod](https://www.infinityn.com/articles-and-news/tag/agile-absd-pod) [Agile ABG](https://www.infinityn.com/articles-and-news/tag/agile-abg) [Agile Account-Based Sales Development](https://www.infinityn.com/articles-and-news/tag/agile-account-based-sales-development) [Read More](https://www.infinityn.com/articles-and-news/navigating-the-changing-business-landscape-with-technology-and-human-connection) [![](https://www.infinityn.com/hs-fs/hubfs/The%20power%20of%20ROI%20focused%20ABM%20v2.png?width=1200&height=600&name=The%20power%20of%20ROI%20focused%20ABM%20v2.png)](https://www.infinityn.com/articles-and-news/the-power-of-roi-focused-abm-for-modern-marketing-success) 3 min read #### [The Power of ROI-Focused ABM for Modern Marketing Success](https://www.infinityn.com/articles-and-news/the-power-of-roi-focused-abm-for-modern-marketing-success) [![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) Kate Varvedo](https://www.infinityn.com/articles-and-news/author/kate-varvedo): May 27, 2024, 7:32:02 AM In the dynamic world of B2B marketing, Account-Based Marketing (ABM) has surfaced as a game-changing strategy, yielding significant returns on... [ABM Strategy](https://www.infinityn.com/articles-and-news/tag/abm-strategy) [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [Agile ABG](https://www.infinityn.com/articles-and-news/tag/agile-abg) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Experience](https://www.infinityn.com/articles-and-news/tag/account-based-experience) [ABX](https://www.infinityn.com/articles-and-news/tag/abx) [Read More](https://www.infinityn.com/articles-and-news/the-power-of-roi-focused-abm-for-modern-marketing-success) [Prev](https://www.infinityn.com/articles-and-news/page/5) [4](https://www.infinityn.com/articles-and-news/page/4) [5](https://www.infinityn.com/articles-and-news/page/5) [6](https://www.infinityn.com/articles-and-news/page/6) [7](https://www.infinityn.com/articles-and-news/page/7) [8](https://www.infinityn.com/articles-and-news/page/8) [Next](https://www.infinityn.com/articles-and-news/page/7) ![Infinityn\_Logo\_footer](https://f.hubspotusercontent30.net/hub/2341432/hubfs/Infinityn_Logo_footer.png?width=200&height=290&name=Infinityn_Logo_footer.png)   [![](https://cta-image-cms2.hubspot.com/ctas/v2/public/cs/il/?pg=66d35079-5da6-4f74-ad48-3e83dede2577&pid=2341432&hs_preview=true&_=1707469068439)](https://hu.linkedin.com/company/infinityn-international)[![](https://cta-image-cms2.hubspot.com/ctas/v2/public/cs/il/?pg=78c4b48e-d5db-45d0-8494-8075529ca532&pid=2341432&hs_preview=true&_=1707469068439)](https://www.infinityn.com/hubfs/Infinityn%20International%20Privacy%20Policy.pdf) © 2026 Copyright Infinityn International Return to top