Anett Kóczán
GTM Consultant, Marketing Specialist - With a Master’s in Marketing Analytics and international experience, Anett is a curious and creative marketing specialist. She brings a detail-oriented approach to go-to-market strategies, specializing in B2B and LinkedIn marketing. Running keeps her balanced and inspired.
3 min read
Prompt Engineering: Simple Tips for Better AI Responses
Artificial intelligence tools like ChatGPT are quickly becoming part of modern go-to-market workflows. Marketing teams use them to generate campaign...
3 min read
The New Playbook for AI-Powered Outbound
A lot of GTM teams are currently experimenting with AI in their outbound workflows. The idea sounds simple: automate the research, scale...
2 min read
GTM Club Launch in Budapest: AI Powered Outbound with Clay
GTM Club Budapest: Hands On AI Powered Outbound with Clay On March 4, 2026, we are launching the first GTM Club event in Budapest, focused on AI...
2 min read
AI Forge Meetup 2025
Recently, we had the opportunity to attend the AI Forge 2025 meetup at Shiwaforce's office in Budapest. The event brought together developers, AI...
2 min read
The Hidden ROI of LinkedIn Content: The mental availability
The Real GTM Advantage: Being Remembered When It Matters Most buyers don't engage – but they notice. They might scroll past your company post today;...
2 min read
The Anatomy of a Strong LinkedIn Profile
Your LinkedIn profile is most often the first time someone actually gets to know you – before a handshake, Zoom call, or even an email. If it's a...
1 min read
Opening The ScaleUp Fest 2025: Lessons on GTM and Scaling
Go-To-Market Workshop Highlights Every scaleup eventually faces the same question: how do we grow sustainably without losing momentum? The Infinityn...