--- title: Book GTM Coffee Session description: Discover how Infinityn’s GTM Operating System™ helps enterprise leaders align teams, accelerate market expansion, and scale growth with precision. Book a coffee chat to explore your growth strategy. image: https://www.infinityn.com/hubfs/Untitled%20(1200%20x%20628%20px).png --- [Skip to the main content.](https://www.infinityn.com/virtualcoffeechat_gtm#main-content) [![INFINITYN\_INTERNATIONAL\_logo\_White](https://www.infinityn.com/hs-fs/hubfs/INFINITYN_INTERNATIONAL_logo_White.png?width=1743&height=356&name=INFINITYN_INTERNATIONAL_logo_White.png "INFINITYN_INTERNATIONAL_logo_White")](https://www.infinityn.com/?hsLang=en) [![INFINITYN\_INTERNATIONAL\_logo\_Black](https://www.infinityn.com/hs-fs/hubfs/INFINITYN_INTERNATIONAL_logo_Black.png?width=1742&height=356&name=INFINITYN_INTERNATIONAL_logo_Black.png "INFINITYN_INTERNATIONAL_logo_Black")](https://www.infinityn.com/?hsLang=en) - [Home](https://www.infinityn.com/archived) - Services - [Strategic GTM Consulting](https://www.infinityn.com/strategic-gtm-consulting) - Resources - [Articles, news](https://www.infinityn.com/articles-and-news) - [GTM Assessment Tool](https://www.infinityn.com/gtm-assessment-tool) - [Events](https://www.infinityn.com/gtm-club-using-clay-to-automate-outbound-at-scale) - About us - [Our Story](https://www.infinityn.com/about-us) - [Careers](https://www.infinityn.com/careers) - [Contact us](https://www.infinityn.com/contact-us) Toggle Menu Toggle Menu - [Home](https://www.infinityn.com/archived) - Services - [Strategic GTM Consulting](https://www.infinityn.com/strategic-gtm-consulting) - Resources - [Articles, news](https://www.infinityn.com/articles-and-news) - [GTM Assessment Tool](https://www.infinityn.com/gtm-assessment-tool) - [Events](https://www.infinityn.com/gtm-club-using-clay-to-automate-outbound-at-scale) - About us - [Our Story](https://www.infinityn.com/about-us) - [Careers](https://www.infinityn.com/careers) - [Contact us](https://www.infinityn.com/contact-us) [Linkedin](https://www.linkedin.com/company/infinityn-international)   # ENTERPRISE GTM. SHARPENED. #### We love big ideas, sharp execution, and great coffee. Let us treat you to all three and explore how sharper GTM drives growth. [![Screenshot 2025-10-14 214717](https://www.infinityn.com/hs-fs/hubfs/Screenshot%202025-10-14%20214717.png?width=247&height=57&name=Screenshot%202025-10-14%20214717.png)](https://www.infinityn.com/virtualcoffeechat_gtm#calendar)   ## You don’t need more noise. You need space to think. #### You are expected to have the answers. We help you ask better questions. ##### We help you think further. ### A strategic pause, over coffee. We will treat you to coffee\* and talk through what’s shaping your GTM, from team structure to growth levers that need sharpening. You will hear what’s working for others, and we’ll explore if a short alignment session can bring a clearer way forward. ![MORPH (1)](https://www.infinityn.com/hs-fs/hubfs/MORPH%20(1).png?width=198&height=226&name=MORPH%20(1).png) \*Your coffee voucher will be sent to you via email, powered by Sendoso. ## About Demandbase OneTM #### The AI-powered Account-Based GTM Platform trusted by leading B2B enterprises Demandbase One™ is the AI-powered Account-Based GTM platform that helps B2B teams identify, engage, and close the accounts that matter most. By uniting data, technology, and teams, Demandbase gives every go-to-market function a shared view of pipeline opportunities, driving smarter targeting, stronger alignment, and measurable growth. ## GTM Operating System™ ### Built for Enterprise Growth #### Refined through real-world enterprise execution. We apply the GTM Operating System™ to align strategy, teams, and investments across go-to-market\*\*. It helps our clients: - Align leadership around revenue outcomes - Orchestrate marketing, sales, CS, and ops - Build a scalable, repeatable GTM engine ##### **This is your growth system for enterprise momentum.** *\*\*GTM Operating System™ is a strategic framework created by GTM Partners. Infinityn applies this methodology through advisory engagements, alignment workshops, and operational planning.* ![GTM OS 4](https://www.infinityn.com/hs-fs/hubfs/GTM%20OS%204.png?width=650&height=650&name=GTM%20OS%204.png) ## Clarity. Alignment. Acceleration. #### *When strategy, execution, and purpose **move as one**.* Explore how frameworks like MOVE, the GTM Operating System™, and ForgeX’s Account-Based GTM help teams **think clearer**, act faster, and **grow stronger**. ![frame final](https://www.infinityn.com/hs-fs/hubfs/frame%20final.png?width=2000&height=1125&name=frame%20final.png) ### It’s Not Sales or Marketing. It’s Misalignment. When teams operate in silos, growth slows. The GTM Assessment reveals misalignment across your go-to-market engine and how to fix it. Start with a [**\>\>GTM Assessment**](https://www.infinityn.com/gtm-assessment-tool?hsLang=en)[**\>\>**](https://www.infinityn.com/gtm-assessment-tool?hsLang=en). Curious if this applies to you? Let’s chat about it. [![f184592b-74e0-49b6-a6c1-14df9f8dc327\_1280x720](https://www.infinityn.com/hs-fs/hubfs/f184592b-74e0-49b6-a6c1-14df9f8dc327_1280x720.jpg?width=1280&height=720&name=f184592b-74e0-49b6-a6c1-14df9f8dc327_1280x720.jpg)](https://www.infinityn.com/gtm-assessment-tool?hsLang=en) ### The GTM Efficiency Blueprint ##### Clarity across your entire GTM engine. Quickly spot what’s working, what’s misfiring, and where to focus next. This blueprint helps you streamline operations, align teams, and scale with precision, based on where you are today. [![TAKE THE GTM ASSESSMENT](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/144080074/interactive-280108346612.png)](https://www.infinityn.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIlTxgam0zujnX%2FphnpNv6DqxHz1yZfabNJFhRBN17Ybp1DnWOdLWhL%2F%2Biy2Av4kHL95uEAtnfx9M2BM7mazRx5koIFKMWpjP0j7htIfylg%2FSfET5bTqsNIcuq7%2Fd5Ax%2BGSKPNyzGrG2Zd6wblxOVznBsO0TlwWR0B77qDxK4cBUj%2Fqm8oAoKqufDTSmnnxZQ%3D%3D&webInteractiveContentId=280108346612&portalId=144080074&hsLang=en) ![Screen\_Shot\_2025-05-24\_at\_12.34.12\_AM](https://www.infinityn.com/hs-fs/hubfs/Screen_Shot_2025-05-24_at_12.34.12_AM.png?width=1844&height=1206&name=Screen_Shot_2025-05-24_at_12.34.12_AM.png) ### Diagnose the GTM Friction Slowing Enterprise Growth ##### An executive session built around the 15 GTM Problems shaping today’s B2B leaders. Even the most sophisticated organizations face hidden go-to-market inefficiencies across alignment, prioritization, delivery, and growth. This session brings your leadership team into a structured, high-trust conversation to surface and prioritize the GTM issues holding you back. Built on the GTM Partners framework, refined through real-world enterprise strategy work. **[\>\>Book a Private Executive Session\>\>](https://www.infinityn.com/virtualcoffeechat_gtm#calendar)** ![f266e516-bc3a-4f1f-91a2-671d255aa2f1\_1280x720](https://www.infinityn.com/hs-fs/hubfs/f266e516-bc3a-4f1f-91a2-671d255aa2f1_1280x720.png?width=1280&height=720&name=f266e516-bc3a-4f1f-91a2-671d255aa2f1_1280x720.png) ### The 3Ps of Go-to-Market Business Transformation ##### From Problem-Market Fit to Platform-Market Fit: Your Journey to GTM Maturity Every successful go-to-market strategy evolves through three critical phases: Problem-Market Fit, Product-Market Fit, and Platform-Market Fit. This 3P framework, inspired by Sangram Vajre’s book MOVE, helps organizations align growth with transformation. It’s not just about scaling, it’s about transforming how you bring value to the market. [![DISCOVER YOUR GTM MATURITY LEVEL](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/144080074/interactive-288667658475.png)](https://www.infinityn.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKWLuD%2BVUZPTAR5ZDui0P%2BKvye6SHLy2c8cn%2FPO4dVnaIR6biLk35SL%2FIR1OA3zka%2FhKVgA2AJ77j588C8tpsFO%2FGpAsA%2F9kyoEd7EwMzdolBqTyJJldo1r3QaSAxWk6ALsJbpZ9OiiuuWWTd6X4PkasS1N0hb9E3fErrSJE6TvqmuOlWRplDsu9BxCoLfscQ%3D%3D&webInteractiveContentId=288667658475&portalId=144080074&hsLang=en) ![517582d0-6511-4cdb-a38a-43d71499cf16\_960x540](https://www.infinityn.com/hs-fs/hubfs/517582d0-6511-4cdb-a38a-43d71499cf16_960x540.png?width=960&height=540&name=517582d0-6511-4cdb-a38a-43d71499cf16_960x540.png) ### MOVE: The 4-Question GTM Framework ##### Answering the Core Questions That Drive Go-to-Market Success Based on Sangram Vajre’s book MOVE, this framework simplifies your Go-to-Market strategy into four essential questions: Who to market to (Market), What you need to operate effectively (Operations), When to scale (Velocity), and Where to expand next (Expansion). By mastering these four dimensions, organizations can align teams, accelerate growth, and achieve sustainable GTM success. [![START ANSWERING THE 4 GTM QUESTIONS](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/144080074/interactive-288674039024.png)](https://www.infinityn.com/hs/cta/wi/redirect?encryptedPayload=AVxigLI%2B4Ut4KnX2zli5RgRn43Ro2B2UnvH7hKb79s7qtDqSisytxxmLV5EDaklFM%2BJ81Z%2BL84NVWJehomg%2FAUGxMgTcoBZ6Nl1SFY77t1UNhRIuJIeGVZtQSaQpL%2FRJwfwjjQDjE2rs3kl5%2B3dBqDBmTQSQCThtmrdvrl0WK%2FFL7AH2ar3xenCpOJuUUIeKDaJrew%3D%3D&webInteractiveContentId=288674039024&portalId=144080074&hsLang=en) ![70d9bf3b-ee72-4f4c-9a2e-b2e5a9d5db48\_1920x1080](https://www.infinityn.com/hs-fs/hubfs/70d9bf3b-ee72-4f4c-9a2e-b2e5a9d5db48_1920x1080.jpg?width=1920&height=1080&name=70d9bf3b-ee72-4f4c-9a2e-b2e5a9d5db48_1920x1080.jpg) ### The GTM Operating System Scoreboard ##### Measure What Matters, From Strategy to Execution The GTM Operating System™, developed by GTM Partners, helps organizations bridge the gap between strategy and execution. The Scoreboard provides a clear way to track the metrics that drive Go-to-Market success across leadership, operations, and customer impact. By aligning your teams around measurable outcomes (from Total Relevant Market to Pipeline Velocity and Customer Expansion) you can ensure clarity, accountability, and sustainable growth. **[\>\>Explore the GTM Operating System\>\>](https://www.infinityn.com/strategic-gtm-consulting?hsLang=en)** ![b1137744-3afe-404a-a8c0-d1e540d77887\_1920x1080](https://www.infinityn.com/hs-fs/hubfs/b1137744-3afe-404a-a8c0-d1e540d77887_1920x1080.png?width=1920&height=1080&name=b1137744-3afe-404a-a8c0-d1e540d77887_1920x1080.png) ### GTM: A Transformational Business Process ##### Accelerate Your Path to Market with Connected, High-Performing Teams Go-to-Market (GTM) is more than a strategy or a project: it’s a repeatable, scalable process that unites your Customer Success, Marketing, Sales, and Product teams around one goal: delivering a connected customer experience. By aligning every function toward accelerating revenue and removing friction, GTM transforms how you grow and engage with your market. It’s not a one-time launch. It’s a system for continuous market acceleration and team alignment. **[\>\>See How GTM Transformation Works\>\>](https://www.infinityn.com/strategic-gtm-consulting?hsLang=en)** ## AI-Powered Go-To-Market Solutions #### Discover how Demandbase One™ Go‑to‑Market Platform empowers you to exceed revenue targets efficiently and effectively. #### ABM/ABX Strategies Shift from leads to accounts for a unified GTM approach. Integrate data and AI for a comprehensive view. Effortlessly navigate the customer journey from start to finish. #### Sales Intelligence Unlock timely insights into in-market buying groups and accounts. Equip account executives and SDRs/BDRs with top-tier sales intelligence, engagement insights, and precise company and contact data. #### Precise Buying Signals Pinpoint buying signals before they surface. With over 1 trillion monthly third-party intent signals, Demandbase makes it effortless to identify interested accounts and buying groups. Tailor insights from a vast pool of 575K+ keywords. #### Smart Targeting with AI Score accounts and buying groups using predictive analytics powered by AI. Evaluate fit, intent, and engagement across web, email, marketing automation, and CRM data. Simplify the hunt for in-market accounts. #### Advertising Efficiency Stop wasting ad spend. Target buyers efficiently. Leverage Demandbase's DSP for multi-channel ads and sync audiences effortlessly across platforms. #### Website Personalization Customize your website for relevance by account, audience, and stage. Identify visitors accurately and deliver tailored content based on their location, industry, and buyer stage. #### Efficient Automation Streamline all marketing efforts with account-based orchestration. Automate ads, direct mail, sales outreach, and more based on accounts, buying groups, and individuals. #### Advanced Analytics Track engagement across every journey with precision. Traditional lead-based metrics fall short for accounts and buying groups. Demandbase Analytics enables measurement across accounts and buying groups, monitoring progress against your defined journeys. #### Enhanced B2B Data Integrate Demandbase B2B data seamlessly into your systems. Ensure your apps and data repositories are powered by reliable insights. Provide easy access to Demandbase Account Intelligence through APIs, cloud delivery, or flat files.   ### Advanced Strategy Solutions Ready to level up your GTM strategy? Our team of strategic consultants is here to help. We will work closely with you to craft a solid action plan and provide ongoing support along the way. **ABX Strategy**: Collaborate with us to pinpoint key initiatives that will drive real impact for your priorities. **Data Strategy**: Gain actionable insights into your total addressable market (TAM) and ideal customer profiles (ICPs) with our expert guidance. This empowers you to target accounts precisely with tailored messaging at the most opportune times, maximizing your impact. ![iStock-1294781336](https://www.infinityn.com/hs-fs/hubfs/iStock-1294781336.jpg?width=2000&name=iStock-1294781336.jpg)   ### Additional Services **Insights Solutions**: Showcase the impact of your go-to-market initiatives with our customized analytics and reporting. Our tailored solutions enable your organization to make informed decisions quickly. **Managed Services**: Need more resources? Our managed services team is here to help. Whether it’s in-person or online, we will reduce your workload and support you as needed. Just contact us when you need extra marketing help. We will understand your goals and optimize your ABX platform and campaigns. **Data Solutions Consultancy**: Have a data problem? We will solve it for you. Our data services team can turn your stagnant data into actionable insights. Whether it is adding missing data or merging databases, we love these challenges. Just reach out, and we will deliver the solutions fast. No data problem is too big for us. ![iStock-1404061030](https://www.infinityn.com/hs-fs/hubfs/iStock-1404061030.jpg?width=2000&height=760&name=iStock-1404061030.jpg)   ## Discover the Demandbase Ad Pilot #### A quick look at how you can test account-based advertising. Risk-free. - #### What is the Demandbase Advertising Pilot? The Demandbase Advertising Pilot is a limited-time opportunity to experience AI-powered Account-Based Advertising with **no platform fee and no long-term commitment.** Infinityn and Demandbase partner to design, launch, and optimize a tailored campaign targeting your highest-value accounts, proving impact before long-term commitment. - #### What does the pilot include? **Strategic assessment** of your ICP, messaging, and advertising strategy **Advertising pilot delivery**, including: - Goal definition - Campaign planning and execution - Reporting and optimization A complete **Account-Based Marketing / GTM blueprint** for future scalability You’ll gain intent-driven insights, reach full buying groups, and see real account engagement data throughout the process. - #### How long does the pilot take? The pilot runs for four months total: - Month 1 – Strategic Preparation: Discovery, keyword, and target account setup (TAL), and campaign design - Months 2–4 – Pilot Execution: Campaign build, activation, and live optimization powered by Demandbase’s AI Smart Bidder By month four, you’ll have a measurable campaign outcome and a scalable ABM framework. - #### How the pilot works (our 5-step process) 1. **Define Objectives:** Awareness, engagement, or pipeline acceleration 2. **Intent & Keyword Strategy:** Identify buyer interests and key themes 3. **Account & Buyer Group Selection:** Target precisely using firmographics and engagement data 4. **Creative Development:** Build or adapt ad assets (optional support available) 5. **Activation & Optimization:** Launch and continuously improve with real-time AI bidding Infinityn manages the process end-to-end to ensure efficiency and alignment with your GTM goals. - #### What are the costs? The **Demandbase platform fee is waived** for the duration of the pilot. You will invest in your **media spend** to fund ad delivery and a **service fee** that covers Infinityn’s strategic consultancy, campaign setup, and management. Pricing depends on factors like: - Campaign scope and target account volume - Funnel stage focus (awareness, consideration, or decision) - Creative asset requirements We will provide a transparent, customized proposal based on your goals and budget range, with no hidden costs or long-term commitments. - #### What results can I expect? After one month, your first **Demandbase campaign goes live**. After four months, you will have: - **Measured results** across engagement and pipeline impact - A **data-driven blueprint** for scaling ABM campaigns - A **trial experience with best-in-class martech**, backed by Infinityn and Demandbase expertise The outcome: measurable results, proven strategy, and a clear path to scale your ABM program. - #### Why run a pilot with Infinityn? Because we are **certified Demandbase experts** and GTM consultants. We don’t just run ads, we connect them to pipeline and revenue. You will get strategic setup, deep targeting, and measurable ROI without taking the full software leap. - #### Who is the pilot best suited for? The pilot is designed for **B2B companies with a defined target account list (TAL)** that want to scale personalized engagement. It’s especially valuable for teams already using **LinkedIn Ads** or **Account-Based Marketing**, and looking to unify insights, reduce waste, and prove ROI before a full-scale rollout. - #### What makes this pilot different from other ad trials? Unlike standard media pilots, this program combines **Demandbase’s AI and intent data** with **Infinityn’s GTM consulting expertise**. You are not just testing an ad platform. You are running a **strategic, full-funnel ABM experiment** backed by real-time insights and guided execution. - #### Can we extend or scale after the pilot? Absolutely. After the pilot, we will present a summary of campaign performance, ROI, and key learnings. You can choose to **extend, expand, or integrate Demandbase into your full GTM stack** with Infinityn’s continued support. - #### Can the pilot sync with our existing LinkedIn campaigns? Absolutely. The pilot offers **optional LinkedIn integration**, so your targeting and messaging stay consistent across channels. This ensures **broader reach** and a **unified customer experience**, maximizing the impact of your campaigns. - #### What do I get during the pilot? • GTM advisory and campaign strategy • Access to your top target accounts • Reach full buying committees • Intent-based ad activation • AI-optimized spending • Unified data view across platforms - #### Is this really a no-risk pilot? Yes — there is no Demandbase software fee and no long-term commitment. You bring the ad budget, and Infinityn handles the strategy, setup, and optimization. It’s the easiest way to test high-impact account-based advertising without upfront platform costs. [![Screen\_Shot\_2025-05-24\_at\_12.54.21\_AM](https://www.infinityn.com/hs-fs/hubfs/Screen_Shot_2025-05-24_at_12.54.21_AM.png?width=2000&height=570&name=Screen_Shot_2025-05-24_at_12.54.21_AM.png "Screen_Shot_2025-05-24_at_12.54.21_AM")](https://www.infinityn.com/strategic-gtm-consulting?hsLang=en) ## Transformation is a practice. #### Turning GTM discipline into enterprise momentum. ##### This is how enterprise growth *scales. On purpose.* [![Screenshot 2025-10-14 214717](https://www.infinityn.com/hs-fs/hubfs/Screenshot%202025-10-14%20214717.png?width=210&height=49&name=Screenshot%202025-10-14%20214717.png)](https://www.infinityn.com/virtualcoffeechat_gtm#calendar)   [![Screenshot 2025-10-13 121122](https://www.infinityn.com/hs-fs/hubfs/Screenshot%202025-10-13%20121122.jpg?width=657&height=370&name=Screenshot%202025-10-13%20121122.jpg)](https://www.infinityn.com/virtualcoffeechat_gtm#modal_1_widget_1760625099761) ##### The Power of Intent in B2B Advertising Discover how understanding buyer intent enables you to identify in-market accounts, target them more effectively, and accelerate growth. [![Screenshot 2025-10-13 121151](https://www.infinityn.com/hs-fs/hubfs/Screenshot%202025-10-13%20121151.jpg?width=657&height=368&name=Screenshot%202025-10-13%20121151.jpg)](https://www.infinityn.com/virtualcoffeechat_gtm#modal_2_widget_1760625099761) ##### The Power of Buying Groups in B2B Advertising Discover how activating buying groups enhances Demandbase Advertising performance, enabling smarter targeting and achieving higher ROI. ![](https://www.infinityn.com/hs-fs/hubfs/raw_assets/public/@marketplace/Helpful_Hero/CLEAN-6-1-theme/images/gfx/placeholder-profile-1x1.jpg?width=80&name=placeholder-profile-1x1.jpg) > Cupping chicharrones hexagon vaporware. Helvetica beard taiyaki, DIY drinking vinegar PBR&B tonx vape godard tofu. Meggings echo park taxidermy big mood asymmetrical next level. ##### John Smith ###### Director of Marketing ★★★★★ ![](https://www.infinityn.com/hs-fs/hubfs/raw_assets/public/@marketplace/Helpful_Hero/CLEAN-6-1-theme/images/gfx/placeholder-profile-1x1.jpg?width=80&name=placeholder-profile-1x1.jpg) > Cupping chicharrones hexagon vaporware. Helvetica beard taiyaki, DIY drinking vinegar PBR&B tonx vape godard tofu. Meggings echo park taxidermy big mood asymmetrical next level. ##### John Smith ###### Director of Marketing ★★★★★ ![](https://www.infinityn.com/hs-fs/hubfs/raw_assets/public/@marketplace/Helpful_Hero/CLEAN-6-1-theme/images/gfx/placeholder-profile-1x1.jpg?width=80&name=placeholder-profile-1x1.jpg) > Cupping chicharrones hexagon vaporware. Helvetica beard taiyaki, DIY drinking vinegar PBR&B tonx vape godard tofu. Meggings echo park taxidermy big mood asymmetrical next level. ##### John Smith ###### Director of Marketing ★★★★★ ![Infinityn\_Logo\_footer](https://f.hubspotusercontent30.net/hub/2341432/hubfs/Infinityn_Logo_footer.png?width=200&height=290&name=Infinityn_Logo_footer.png)   [![](https://cta-image-cms2.hubspot.com/ctas/v2/public/cs/il/?pg=66d35079-5da6-4f74-ad48-3e83dede2577&pid=2341432&hs_preview=true&_=1707469068439) ](https://hu.linkedin.com/company/infinityn-international)[![](https://cta-image-cms2.hubspot.com/ctas/v2/public/cs/il/?pg=78c4b48e-d5db-45d0-8494-8075529ca532&pid=2341432&hs_preview=true&_=1707469068439)](https://www.infinityn.com/hubfs/Infinityn%20International%20Privacy%20Policy.pdf?hsLang=en) © 2026 Copyright Infinityn International Return to top