GTM STRATEGY

THAT OPERATES

AT FULL POWER

Leverage the GTM Operating System™ to build clarity, drive alignment, and fuel execution.

As certified partners of GTM Partners, we help B2B organizations shift from disconnected GTM efforts to an integrated, AI-augmented GTM system. Grounded in the 8 Pillars of the GTM Operating System™, our consulting activates your path to scalable, capital-efficient growth.

Clarity Across the 8 Pillars of GTM

A strategic engagement designed to diagnose, align, and activate your go-to-market system, powered by the GTM Operating System™.

GTM Assessment

Uncover the blockers behind stagnant growth

We analyze your GTM motion across the 8 Pillars to identify misalignment, inefficiencies, and missed opportunities.

Clarity Roadmap

Build a path toward predictable revenue

We deliver a tailored action plan with prioritized recommendations, giving your team clear next steps for execution.

Execution Support

Move fast with expert-led implementation

Our consultants partner with your teams to drive real change, from motion redesign to operational enablement.

 

We specialize in...

Strategic, Scalable GTM Design.

We help B2B organizations cut through go-to-market complexity — turning misalignment into clarity, and clarity into scalable execution. Grounded in the GTM Partners framework and enhanced with AI, our approach transforms strategy into a living system that drives measurable outcomes.
GTM Design & Alignment

Define your ICP, segment your market, and align teams across the funnel — ensuring every function works toward shared GTM goals.
Messaging, Plays & Routes-to-Market

Craft messaging, modular plays, and adaptive GTM paths that match how today’s buyers move — in intent, stage, and signal.
GTM Operating System Blueprint

Design your GTM operating system for growth — with clear structures, workflows, and metrics that drive sustained performance.
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GTM Strategy. Backed by Expertise. Designed to Deliver Impact.

Why Leading B2B Teams Choose Infinityn?

Go-to-market success starts with alignment — across your strategy, teams, and execution layer. At Infinityn, we help you bring clarity to that complexity. Using the GTM Partners framework, we design and operationalize a scalable GTM system tailored to how your business grows.

Why Choose Infinityn for GTM Strategy?

  • GTM Expertise: We turn strategic frameworks into execution-ready GTM systems — built to scale across industries, buying cycles, and markets.
  • Proven Outcomes: Clients rely on us to accelerate pipeline velocity, reduce friction, and create repeatable, scalable revenue motions.
  • End-to-End Partnership: From diagnostic workshops to long-term enablement, we stay hands-on across the entire GTM lifecycle.
  • Integrated Ecosystem: As certified partners of GTM Partners, Demandbase, Trendemon, HubSpot, and Salesforce, we bridge strategy and tools into one seamless operating system.
Ready to turn your GTM strategy into a system that delivers? → Let’s start building it together.

Strategy Alone Won’t Scale. Systems Do.

These six GTM pillars align your teams, accelerate execution, and build a growth system that adapts and improves over time.

Behind every successful go-to-market motion is a system — not just a plan. We help you operationalize these six pillars with clarity, consistency, and AI-enhanced execution. From dynamic segmentation to real-time orchestration, this is how strategy becomes scale — and scale becomes success.

Strategy Is Smart. Execution Needs to Be Smarter. AI-powered GTM systems that learn, adapt, and scale.

From static GTM plans to intelligent, self-optimizing systems.

Strategy sets the direction. But without scalable execution, it never leaves the boardroom.
Designing your Ideal Customer Profile, messaging, plays, and routes-to-market is foundational — but it’s only step one. In today’s fast-moving market, execution needs to be intelligent, adaptive, and automated.

We embed Artificial Intelligence across the GTM lifecycle — not as a trend, but as a system-level capability.
AI transforms your GTM engine into a responsive, data-driven layer that improves with every interaction. It doesn’t just execute your strategy — it optimizes it in real time.

We help you operationalize AI across execution layers like:

  • 🔁 Agentic automation — to handle repetitive GTM tasks autonomously
  • 📊 Predictive analytics — to prioritize accounts and next-best actions
  • ⚙️Real-time orchestration — to optimize content, channels, and timing dynamically

The result? A GTM engine that:

  • Deliver hyper-personalized outreach — without manual lift
  • Respond instantly to changing buyer signals
  • Optimizes itself with every cycle
  • Drive faster time-to-pipeline and higher ROI

Want to see what your GTM could look like with an AI-powered execution layer?

→ Let’s map it out together.
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Real Clients. Real GTM Impact.

Hear how we have helped B2B organizations bring clarity to their GTM strategy, align execution with growth goals, and unlock smarter, more predictable revenue.
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AVEVA wanted to generate highly qualified marketing leads that convert to pipeline/business. We were open to experimenting with new, progressive approaches to growth, and the Agile ABG concept from Infinityn seemed to be a promising route. The team at Infinityn helped me bring ideas, strategies, data, and collaboration opportunities that have been a contributing part of our 2021 progress so far. Thanks to their new concept and Demandbase expertise, we even went on to bag the B2B Innovator Award!
Andrew Reed
Senior Marketing Manager, AVEVA
Jörgen Kaufmann
Infinityn's exclusive strategy session is a great offer to someone who is seeking new inspiration to boost their growth in a structured and proven way. I can only recommend Robert Bukits (CEO) and his team. We have had great success with them in several companies where they assisted us.
Jörgen Kaufmann
CEO, K-Vision (ex-AVEVA, IHS, HP, IBM, BMC)

Exclusive Strategy Session

Unlock GTM Clarity

Let’s identify what’s working, what’s missing, and how to scale it — together.

In a focused 60–90 minute Teams session, you’ll collaborate with senior GTM consultants to diagnose friction in your current motion and outline the path to a more aligned, scalable go-to-market system.

I AM INTERESTED

 

Session bonus: a complimentary book copy

“Yes, It’s (Y)our Fault!: From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth”
by Kelly Hopping (CMO) and John Eitel (CSO) from Demandbase

As a special thank you for participating in our Exclusive Strategy Session, we are excited to offer you a complimentary copy of the newly released book, “Yes, It’s (Y)our Fault!: From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.” Authored by Demandbase’s Chief Sales Officer and Chief Marketing Officer, this insightful guide is your key to unlocking seamless collaboration between sales and marketing teams. In this book, you’ll dive into:

  • Real-world anecdotes and practical insights that demystify the common struggles between sales and marketing.
  • Proven strategies to address the root causes of misalignment and foster a culture of unity.
  • Actionable steps that ensure both teams work together towards sustainable business growth.

YES, IT’S YOUR FAULT!: FROM BLAME TO GAIN: ACHIEVING SALES AND MARKETING ALIGNMENT TO DRIVE B2B GROWTH