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Your Complete Guide to the Demandbase Advertising Pilot

• What is the Demandbase Advertising Pilot?

  The Demandbase Advertising Pilot is a limited-time opportunity to experience AI-powered Account-Based Advertising with no platform fee and no long-term commitment.

  Infinityn and Demandbase partner to design, launch, and optimize a tailored campaign targeting your highest-value accounts, proving impact before long-term commitment.

• What does the pilot include?

  Strategic assessment of your ICP, messaging, and advertising strategy

  Advertising pilot delivery, including:

  • Goal definition
  • Campaign planning and execution
  • Reporting and optimization

  A complete Account-Based Marketing / GTM blueprint for future scalability

  You’ll gain intent-driven insights, reach full buying groups, and see real account engagement data throughout the process.

• How long does the pilot take?

  The pilot runs for four months total:

  • Month 1 – Strategic Preparation: Discovery, keyword, and target account setup (TAL), and campaign design
  • Months 2–4 – Pilot Execution: Campaign build, activation, and live optimization powered by Demandbase’s AI Smart Bidder

  By month four, you’ll have a measurable campaign outcome and a scalable ABM framework.

• How the pilot works (our 5-step process)

  1. Define Objectives: Awareness, engagement, or pipeline acceleration
  2. Intent & Keyword Strategy: Identify buyer interests and key themes
  3. Account & Buyer Group Selection: Target precisely using firmographics and engagement data
  4. Creative Development: Build or adapt ad assets (optional support available)
  5. Activation & Optimization: Launch and continuously improve with real-time AI bidding

  Infinityn manages the process end-to-end to ensure efficiency and alignment with your GTM goals.

• What are the costs?

  The Demandbase platform fee is waived for the duration of the pilot.

  You will invest in your media spend to fund ad delivery and a service fee that covers Infinityn’s strategic consultancy, campaign setup, and management.

  Pricing depends on factors like:

  • Campaign scope and target account volume
  • Funnel stage focus (awareness, consideration, or decision)
  • Creative asset requirements

  We will provide a transparent, customized proposal based on your goals and budget range, with no hidden costs or long-term commitments.

• What results can I expect?

  After one month, your first Demandbase campaign goes live.

  After four months, you will have:

  • Measured results across engagement and pipeline impact
  • A data-driven blueprint for scaling ABM campaigns
  • A trial experience with best-in-class martech, backed by Infinityn and Demandbase expertise

  The outcome: measurable results, proven strategy, and a clear path to scale your ABM program.

• Why run a pilot with Infinityn?

  Because we are certified Demandbase experts and GTM consultants. We don’t just run ads, we connect them to pipeline and revenue. You will get strategic setup, deep targeting, and measurable ROI without taking the full software leap.

• Who is the pilot best suited for?

  The pilot is designed for B2B companies with a defined target account list (TAL) that want to scale personalized engagement.

  It’s especially valuable for teams already using LinkedIn Ads or Account-Based Marketing, and looking to unify insights, reduce waste, and prove ROI before a full-scale rollout.

• What makes this pilot different from other ad trials?

  Unlike standard media pilots, this program combines Demandbase’s AI and intent data with Infinityn’s GTM consulting expertise.

  You are not just testing an ad platform. You are running a strategic, full-funnel ABM experiment backed by real-time insights and guided execution.

• Can we extend or scale after the pilot?

  Absolutely. After the pilot, we will present a summary of campaign performance, ROI, and key learnings.

  You can choose to extend, expand, or integrate Demandbase into your full GTM stack with Infinityn’s continued support.

• Can the pilot sync with our existing LinkedIn campaigns?

  Absolutely. The pilot offers optional LinkedIn integration, so your targeting and messaging stay consistent across channels.

  This ensures broader reach and a unified customer experience, maximizing the impact of your campaigns.

• What do I get during the pilot?

  • GTM advisory and campaign strategy
  • Access to your top target accounts
  • Reach full buying committees
  • Intent-based ad activation
  • AI-optimized spending
  • Unified data view across platforms

• Is this really a no-risk pilot?

  Yes — there is no Demandbase software fee and no long-term commitment.

  You bring the ad budget, and Infinityn handles the strategy, setup, and optimization.

  It’s the easiest way to test high-impact account-based advertising without upfront platform costs.

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  Demandbase One™ is the leading AI-powered Account-Based Marketing and Advertising platform used by top B2B enterprises worldwide.

  It unites data, intent signals, and AI to help marketing and sales teams identify, engage, and convert their highest-value accounts.

  Unlike traditional ad platforms, Demandbase One™ provides a single source of truth for all account-based activities — from advertising and analytics to sales enablement.

  With real-time intent targeting, buying group visibility, and cross-channel reach (including LinkedIn integration), Demandbase One™ helps you turn marketing activity into measurable revenue impact.

  In short: it’s the technology behind the pilot and the foundation of smarter, more precise B2B growth.