It’s hard to hit your pipeline goals when you can’t see your targets. Good thing we can light the way.
Today’s B2B buying is conducted almost entirely online — and most of it happens out of your view. Making matters worse, the technology that’s supposed to help you understand and connect with your buyers is scattered across dozens of disconnected systems, blurring account-level insight and the buyer journey.
Join Andrew Reed, Senior Manager ABM programs at AVEVA as he shares his journey into how Account Intelligence has helped AVEVA’s go-to-market strategy along with experts from Demandbase and Infinityn as we discuss how to spot in-market opportunities sooner, progress them faster and hit your pipeline goals quarter after quarter.
Leanne Chescoe, Snr. Manager Marketing EMEA, Demandbase
Kate Varvedo, Marketing Manager, Infinityn International
Hasti Aghakouchak, Account-Based Marketing Lead, Infinityn International
Andrew Reed, Senior Manager ABM programs at AVEVA