What 1,200+ real conversations reveal about where GTM is heading in 2026
The ABM world isn’t being shaped in boardrooms alone. It’s evolving in real time, inside Slack threads, campaign war rooms, and peer-to-peer conversations.
ForgeX CEO Davis Potter analyzed 1,209 interactions across 7 community channels, giving us a rare, unfiltered look at what ABM leaders are actually discussing.
The result is less of a leaderboard and more of a living pulse.
At the top, Demandbase and Clay are tied at 16%, and that tie tells a compelling story.
Demandbase continues to stand tall as a trusted, enterprise-grade ABM leader, consistently recognized for its depth and scalability. It’s the kind of platform teams build around, not just plug into.
Right alongside it, Clay’s rise has been impossible to ignore.
As Davis Potter notes:
Clay’s strength lies in its flexibility and innovation, particularly around data enrichment and custom signal modeling, making it a favorite for teams pushing the boundaries of modern GTM.
Infinityn CEO Robert Bukits captured this shift perfectly:
Together, Demandbase and Clay represent something powerful: proven foundation meets next-gen agility. Both are shaping how leading teams execute ABM today.
The “gifting and direct mail” category is heating up, with Sendoso and Reachdesk both at 11%.
But what stands out is how clearly defined the use cases are:
Sendoso continues to earn strong recognition here, thanks to its ability to turn digital intent into tangible, memorable experiences. In a world flooded with noise, that kind of physical-digital bridge is incredibly valuable.
As a strategic Infinityn partner, Sendoso plays a key role in helping teams deliver precision outreach that actually lands.
One of the more surprising insights:
Claude accounts for 79% of AI-related mentions, ahead of ChatGPT and Gemini.
This suggests a growing preference among ABM leaders for AI models that emphasize control, quality, and nuanced outputs.
While the broader AI race is still unfolding, this signal is worth watching closely as teams refine how they embed AI into GTM workflows.
When it comes to personalized digital experiences, Userled, Folloze, and Mutiny are closely grouped at 7%.
There’s no clear breakout leader yet, but that’s exactly what makes this space exciting.
Userled, in particular, continues to gain attention for enabling highly tailored, account-specific experiences at scale, helping teams move beyond generic landing pages toward truly relevant buyer journeys.
As an Infinityn partner, Userled represents the kind of forward-thinking technology that aligns with where personalization is heading: dynamic, contextual, and deeply connected to intent signals.
This snapshot isn’t about winners and losers. It’s about direction.
A few themes stand out:
In short, the modern GTM stack is becoming more adaptive, interconnected, and outcome-driven.
At Infinityn, we see these trends play out every day across AI-powered GTM strategies.
The common thread?
The most impactful technologies are those that:
Our partnerships with platforms like Demandbase, Clay, Sendoso, and Userled reflect a shared vision: helping teams move faster, think smarter, and deliver more relevant experiences at every stage of the journey.
Because in today’s landscape, it’s not just about having a stack.
It’s about having the right one.
At Infinityn, we work with leading technologies like Demandbase, Clay, Sendoso, and Userled to design smarter, more connected go-to-market strategies.
Get in touch with our team