Scale Up. Reach beyond.

Account-Centric Strategies for Scaleup Success

Congratulations on your remarkable journey from building a scalable company to continuously earning the confidence of the investor community! Each investment round and milestone is a testament to your ambitious growth vision and relentless pursuit of excellence. At Infinityn and Demandbase, we are dedicated to empowering your next growth phase. Our expertise in smart scaling and account-centric strategies accelerates your path to rapid and sustainable success. Our top-down approach ensures long-term scalability, delivering tangible results within weeks.
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Free 60-minute Introduction Session

Unlock Your Potential: Join our complimentary 60-minute session to gain valuable insights into your current account-centric strategies and identify new opportunities for growth.
Account-Centric Acceleration Blueprint

Tailored Growth Plan: Receive a customized blueprint designed to optimize your account-centric Go-To-Market strategy, ensuring targeted and effective growth.
Account-Centric Acceleration Program

Execute with Excellence: Implement your personalized blueprint with our expert consulting and professional services, driving sustainable and scalable growth.
 

Mastering Global Expansion with Precision

 

Assessing Your Current Position Scaling internationally presents unique challenges. Whether you’re expanding overseas or across continents, a robust go-to-market strategy is crucial. At Infinityn, we analyze your current position and craft a blueprint to achieve your future goals.

Implementing with Account-Centric Expertise Our tailored approach guarantees sustainable growth aligned with your objectives. We bring the blueprint to life with our account-centric services, ensuring rapid and scalable growth.

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Elevate Your Scaleup with Demandbase’s GTM Platform and Infinityn’s Professional Services

Building a World-Class Revenue Tech Stack and Processes for Scaleups

As a scaleup pioneering AI-driven technologies, leveraging an advanced GTM platform and expert services is crucial. Demandbase’s cutting-edge, AI-powered solutions, paired with Infinityn’s specialized services, drive operational efficiency and deliver unparalleled competitive advantages. Experience seamless integration, enhanced productivity, and a robust revenue tech stack that propels your business to new heights.

Accelerate Market Penetration

Scaleups need to grow quickly and efficiently. An account-centric strategy helps you penetrate key markets faster by focusing on high-value accounts. This approach ensures your resources are used where they can make the biggest impact, driving rapid and sustainable growth while maximizing your market presence.

Scale Account-Centric

Embed an “account-centric” mindset throughout your growth journey. Make it a core part of your scaleup’s culture across all teams—marketing, sales, customer success, and operations. This unified approach creates a single dataset that all departments can tap into and utilize, strengthening the alignment between revenue departments.

Maximize Your Investment Impact

An account-centric strategy ensures that every dollar is spent wisely by targeting the most promising accounts. This approach delivers rapid and sustainable growth, maximizing the return on your investment and driving your business forward efficiently.

Hear from Demandbase Users

Real Experiences, Real Results

I think if I took Demandbase away from the sales team, I’d have an uprising on my hands.
Casey-Patterson-Fivetran
Casey Patterson, Manager, Account Based Marketing
Fivetran
We wanted core logic with flexibility. The other vendor was a black box. We didn’t want to be locked into using logic we couldn’t see, understand, or modify. We knew we would learn things and wanted the agility to apply our correlations to our closed-won business.
Bryant-Pulecio-Deep-Instinct
Bryant Pulecio, Director Web & Digital Strategy
Deep Instinct
If we took Demandbase away from sales at this point, it would be detrimental. It has created significant stickiness in our organization. As the person behind Demandbase, and considering it was my first purchase at Tenable from a tech stack perspective, it’s validating to hear salesfolks say they can’t live without it.
Matthew-Mullin-Tenable
Matthew Mullin, Sr Director of Global Marketing Operations & Technology
Tenable
If I found myself in a place where I didn’t have Demandbase tomorrow, I would be stepping back into a dark, dark world.
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Jodi Lebow, Director, Global Demand Center
Hexagon
Demandbase intent signals surface potential threats when reps see an account researching a competitor’s solution. It’s like having a sales detective on my staff, or eyes in the back of my head.
Jonathan-Roberts
Jonathan Roberts, Account Executive
Fivetran
With Demandbase, I get real-time updates and triggers, highlighting exactly what my prospective customers are interested in, allowing me to frame every interaction with them based on their desired outcomes. It’s like having a crystal ball into their goals without me having to pry it out of them… truly life-changing!
Jonathan-Roberts-Fivetran
Jonathan Roberts, Account Executive
Fivetran
We were looking for the best and the brightest and found that with Demandbase. Our experience, all the folks we worked with, they’re all outstanding. They challenge us and we challenge them. We get better together…and that’s a good thing! I am truly so grateful we did not choose the other vendor, every single day.
Theresa-Woodiel-Deep-Instinct
Theresa Woodiel, Director ABM & Integrated Marketing
Deep Instinct
Demandbase does what it says it will do. There are other vendors to choose from but working with Demandbase makes a difference – there is transparency, and willingness to help, they always bring new ideas and push us to try new things.
Steve-Rotter-CMO
Steve Rotter, CMO
Outsystems
To know what organizations are researching and considering before they even hit our website, is very powerful.
Jay Civitillo
Jay Civitillo, Market Development Manager
Caregility
Using the Demandbase integration with LinkedIn, we can enhance our ad campaigns by targeting specific companies with precision and increasing the relevance of ads to the target audience. By focusing on high-value accounts, we increased our conversion rates.
Matthew Miller
Matthew Miller, Global ABX Principal
Workday

Evolution of Account-Based Strategies: From ABM to Agile ABG

Transforming B2B Strategies for Predictable Growth

Discover the journey of Account-Based Growth, evolving from traditional Account-Based Marketing (ABM) to the customer-centric approach of Account-Based Experience (ABX), with Agile Account-Based Growth (ABG) serving as the operating system behind ABX. At Infinityn, we guide you through this evolution, turning ambitious growth promises into tangible realities.

From ABM to ABX

A Revolution in Customer-Centricity

Embark on the transformative journey from Account-Based Marketing (ABM) to Account-Based Experience (ABX), where every interaction is meticulously crafted to resonate deeply with your customers. Discover how this shift empowers personalized journeys, fostering stronger connections and driving unparalleled loyalty.

From ABX to Agile ABG

Integrating Organizational Functions

Discover how Agile Account-Based Growth (Agile ABG) evolves from ABX, acting as the operating system that seamlessly integrates organizational functions, technologies, people, and processes. Explore how this integration drives predictable growth and fosters adaptability in dynamic market landscapes.

The Agile ABG Advantage

Driving Predictable Growth

Explore the transformative power of our Agile ABG framework, engineered to deliver steady, consistent, and predictable revenue growth. Overcoming the constraints of traditional ABM, it pioneers the next generation of account-based strategies with ABX at its core, ensuring unparalleled success in dynamic market environments.

Agile ABG: Unlocking the Flywheel of Success

Navigating the Five Stages for Sustainable Growth

Explore the comprehensive journey of Agile Account-Based Growth (Agile ABG) through its five dynamic stages. From laying the groundwork with Account-Based Intelligence (ABI) to fostering enduring advocacy with Account-Based Customer Success (ABCS), this framework empowers businesses to thrive in the ever-evolving landscape of B2B growth. Dive into each stage's purpose, strategies, and ultimate goal, and discover how to propel your organization toward lasting success with agile, account-centric strategies.

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Scale Up. Reach Beyond.

Navigate the Core of Agile ABG for Scaleups: A Chapter-by-Chapter Voyage

Begin your journey into Agile ABG with an overview of its transformative potential for scaleup companies. Discover the inspiration behind this innovative approach and set the stage for a deep dive into strategic B2B expansion tailored for your business.

Download the Agile ABG Guide...

...and unlock synergies to accelerate market penetration, establish an account-centric mindset, and maximize the impact of your investment!

Download Now (no forms required!)

Accelerate Your Scaleup with Account-Centric Expertise

Unlock Potential | Tailor Strategies | Execute with Precision

Transform your scaleup’s growth trajectory with our comprehensive Account-Centric Acceleration suite. Start with our complimentary 60-minute session to uncover hidden potential within your current strategies. Then, let us craft a personalized blueprint to accelerate your market success. Finally, join our exclusive program to implement these strategies with expert guidance and professional support, ensuring sustainable and scalable growth.

Program Benefits:

  • Free 60-Minute Introduction Session: Gain valuable insights into your current account-centric strategies and identify new growth opportunities.
  • Tailored Growth Plan: Receive a customized blueprint designed to optimize your account-centric go-to-market strategy, ensuring targeted and effective growth.
  • Expert Guidance: Benefit from our professional consulting services to execute your personalized blueprint with precision.
  • Sustainable Growth: Implement strategies that drive sustainable and scalable growth, enhancing your market position and revenue.
  • Comprehensive Support: Access ongoing support and resources to ensure successful adoption and continuous improvement of your account-centric strategies.
Ready to take your scaleup to the next level? Sign up below for your free 60-minute introduction session and start your journey towards accelerated growth!

Unlock Exclusive Growth Insights

Scale Smart Globally with Account-Centric Strategies

Join a 60-minute collaborative session with growth experts to accelerate your account-centric strategies

BOOK MY STRATEGY SESSION

 

 

Session bonus: a complimentary book copy

“YES, IT’S (Y)OUR FAULT!: FROM BLAME TO GAIN: ACHIEVING SALES AND MARKETING ALIGNMENT TO DRIVE B2B GROWTH”
BY KELLY HOPPING (CMO) AND JOHN EITEL (CSO) FROM DEMANDBASE

As a special thank you for participating in our Exclusive Strategy Session, we are excited to offer you a complimentary copy of the newly released book, “Yes, It’s (Y)our Fault!: From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.” Authored by Demandbase’s Chief Sales Officer and Chief Marketing Officer, this insightful guide is your key to unlocking seamless collaboration between sales and marketing teams. In this book, you’ll dive into:

  • Real-world anecdotes and practical insights that demystify the common struggles between sales and marketing.
  • Proven strategies to address the root causes of misalignment and foster a culture of unity.
  • Actionable steps that ensure both teams work together towards sustainable business growth.

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