One data set. One Customer Journey - Webinar
Today’s sales and marketing teams don’t have access to the right data to know which accounts to pursue, and what to...
GROWTH STRATEGY WITH IMMEDIATE IMPACT ON YOUR PIPELINE
Keeping up with digital transformation can be a challenging task, therefore, you need a stable and time-efficient method to acquire the right resource, skillset and technology.
Accelerate your opportunity generation and business growth the fastest way by implementing a proven framework consisting of three key elements; a well-defined methodology and process, human resources, and the right set of tech-stack.
An Agile POD is an enterprise ready solution providing an extension to organization’s internal sales team to support STRATEGIC DEMAND GENERATION with an immediate effect.
TOPO’s 2019 ACCOUNT BASED BENCHMARK REPORT found that account-based GTM does perform better than traditional approaches – 86% of respondents claiming that their win rate was higher using the account-based framework.
Accelerate your business growth with a game-changer approach & register to download our full guide for Account-Based Growth.
Subscribe and gain access to our 58-page Account-Based Growth Guidebook for FREE!
We collected all you need to know about the ABG framework in one document
Detailed overview of the different functions
Chapters include:
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What is Agile ABG
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Agile ABG Framework: From Start to Finish
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How to Implement Agile ABG into Your Organization
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What can the Agile Account-Based Growth Framework do for You
DOWNLOAD GUIDEBOOK
Watch Infinityn's joint webinar with an industrial software giant and listen to the insightful panel discussion of real experts yourself.
TYPICAL ORGANIZATIONAL CHALLENGES
As the B2B market faces constant changes, marketing needs to go beyond its traditional approach and look for innovation. Account-Based Growth (ABG) leads organizations towards a steadier and continuous business growth, which supports the entire sales cycle - not only ensuring a won deal – but supporting customer retention as well as aiding the cross-sell and upsell phase.
If you would like to learn more about a framework that combines these three factors to ensure success, download our Account-Based Growth whitepaper.
DATA VISUALISATION
The solid foundation of an effective framework lies in relevant and reliable data. It fuels the engine of the ABG methodology and manifests in the function of Account-based Intelligence (ABI).
The instant availability of relevant insights throughout the process is significantly quickening the whole sales cycle. Intent Data aids opportunity generation, and provides immediate support to sales developers outreach as well as campaign activities - gathering additional data and analysis for strategic target accounts.
For an enhanced representation, Infinityn created a visual design to showcase and monitor the data and intent specific to each target accounts. We coined this model ‘Opportunity Heatmap’ which became a key element of the Account-based Growth approach.
Learn more about data visualization today!
ACCELERATE BUSINESS GROWTH
In the B2B world, keeping up with changes and being open to strategy improvement is key. Over the last few years, organizations faced so many challenges, therefore we need to wake up and adapt to the progression of the market presenting though today’s digital development and transformation. Taking advantage of these changes and transformations, organisation who adapt quickly can grab opportunities for a steady business growth.
Implement a smarter go-to-market approach with the mix of account-based methods to help organizations to thrive and achieve their goals. Our Account-Based Growth (ABG) framework brings together sales and marketing with intelligence as a centre of excellence.
WHAT IS THIS HOLISTIC APPROACH ALL ABOUT?
PERSONALIZED MESSAGES
Delivering personalized messages is the way you can really engage with your prospects; hence the focus is on providing the right content at the right time to build trust for a long-lasting relationships.
THE RIGHT TECH-STACK
By having a proper tech-stack in place, you can create well-performing online campaigns and see vast amount of data that will help you through the sales cycles. With the right tech-stack, you can use AI-powered real-time Intent Data, which tracks online activity across the internet, including your own website or even your competitor’s. To figure out who’s researching an interested in topics that are related to your business. We use Account-Based Intelligence (ABI) which is crucial in our ABM strategy, allowing us to create well-performing online campaigns.
HUMAN-CENTRIC APPROACH
Alongside the technology, the human element must be present to analyse, contextualize, and to turn this data into actionable insights. Additionally. personal outreach goes a long way with the right message, at the right time to the ideal prospects, building trust and relationships.
BETTER LEADS, HIGHER ROI
By identifying intent data you can get a head start on the buying cycle and reach out to a company before the competition does. Therefore, by bringing all the pieces together, marketing has the power to deliver super-qualified opportunities, with a higher probability to convert to sales.
RESEARCH AND DATA INTERPRETATION
For analysing this real-time data we need some human element, which completes the interpretation, allowing visualization of the relevant information and before you move on, you should figure out which companies are in-market and have shown intent to buy.
DATA VISUALIZATION
Understanding data is crucial to know who and when you can reach out to your prospects – and for that, Infinityn has its own method to visualize the information you have on your future clients and on where they are in the buying journey. Of course, just because a company meets your target criteria doesn’t mean that the company is actually ready to buy.
SALES & MARKETING ALIGNMENT
Without aligned teams, achieving stable business growth is only a dream – with ABG, your departments can work together in an organized manner. Therefore, with the researched data, visualization and interpretation, sales & marketing teams can work together using the same approach achieving the overall business goals.
Infinityn International awarded as Rising Star on IAOP’s 2022 Global Outsourcing 100 list