MOVE

The GTM Assessment is a strategic tool built by GTM Partners to help companies pinpoint gaps in their go-to-market strategy. It identifies your GTM maturity stage: Ideation (Problem-Market Fit), Transition (Product-Market Fit), or Execution (Platform-Market Fit), and delivers tailored recommendations based on your current position.

The GTM Assessment is a strategic tool built for high-growth scaleups. It identifies where your go-to-market engine is misaligned across teams, tools, and motions—and pinpoints your stage across the GTM maturity curve:
Ideation (Problem-Market Fit), Transition (Product-Market Fit), or Execution (Platform-Market Fit).

You’ll get tailored recommendations to help you scale faster, with less friction.

The GTM Assessment is built for scaleup leaders—CMOs, CROs, RevOps, and founders—who need clarity on what's blocking growth.

If your teams are expanding, your motions multiplying, or your GTM feels out of sync, this tool helps you realign fast.

It’s also useful for investors and CEOs assessing readiness for next-round scaling.

You’ll get a GTM maturity score aligned to your scale stage, a map of where your revenue teams are misaligned, and targeted 90-day actions to close the gaps.

All insights are built on the MOVE framework—benchmarked against hundreds of high-growth companies.

You’ll walk away with a clear picture of your GTM misalignments, and where to focus next.

From there, Infinityn can help you turn that insight into execution: whether that’s launching a new motion, tightening ICP focus, or accelerating pipeline velocity.

While it’s especially relevant to B2B tech and SaaS scaleups, any company with a go-to-market function (services, platforms, or hybrid models) can benefit.

If you're navigating cross-functional GTM complexity, the insights will apply.

Most tools track past performance. This assessment diagnoses why your GTM is stalling now, and what to change based on your growth stage.

It’s built on the MOVE framework used by top-performing B2B scaleups to align teams and scale fast.

Absolutely, and we recommend it.
When Sales, Marketing, CS, and RevOps leaders all take it, you’ll quickly spot misalignments that often go unnoticed.
It’s a fast, high-impact way to align your GTM leadership around one roadmap.

That’s exactly where most scaleups are, navigating the messy middle.

The assessment accounts for that overlap and gives you clear, stage-relevant guidance to help stabilize and scale with confidence.

We suggest revisiting it every 6–12 months, especially during GTM transitions, leadership changes, or major shifts in product or market strategy. It's a great checkpoint to measure progress and adapt direction.

The assessment adapts to your GTM motion, team structure, and growth stage.

Whether you’re SaaS, services, or platform-based, the insights are contextualized for how scaleups actually operate, not just by category, but by how you go to market.

It’s built on the MOVE Framework and the GTM Operating System, developed by GTM Partners after analyzing hundreds of high-growth companies. These frameworks are now adopted by leading VC firms, scale-ups, and public companies to guide GTM strategy.

Absolutely. It’s built for inflection points, like launching new segments, switching from inbound to outbound, or expanding into new geos.

It shows where your GTM engine is misaligned before you make those high-stakes moves.

The assessment surfaces GTM misfires—across tools, data, and process, that RevOps can fix.

It arms them with a maturity-aligned framework to prioritize where and how to optimize for scale.

That’s actually valuable. The assessment sparks alignment, not judgment.

It surfaces hidden disconnects across GTM leadership so you can move forward with clarity, not assumptions.

It gives you a third-party, benchmarked view of GTM maturity, ideal for board decks.

Use it to align on priorities, justify resource allocation, and show progress with data, not guesswork.

It overlays your existing GTM plan to stress-test it.

Quickly validate if your execution matches your growth goals, or if misalignment is slowing you down.