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TACTICAL CHANGES FOR LONG-TERM BUSINESS GROWTH

GROWTH STRATEGY THAT INCREASES LONG-TERM IMPACT ON YOUR REVENUE


Businesses require constant optimization. When times change, processes change. We might think of the way that invention of the internet revolutionized how we send and receive information. We might remember how the rise of smartphones led to a whole new market for app development and mobile-based business.

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And, as leaders in revenue-generating teams, we surely are thinking about the way that the availability of data and innovation have transformed personalization in sales and marketing. Despite our ever-changing world, business change can be hard to implement within organizations. Some might opt for sticking with old methods because change is just too much effort.



CHALLENGES


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DEVELOP YOUR GROWTH STRATEGY VIA ACCOUNT-BASED SOLUTIONS

 

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ACCOUNT-BASED APPROACH


However, TOPO’s “2019 ACCOUNT BASED BENCHMARK REPORT” – which included 150 account-based organizations - showed that every participant reached or exceeded a 24% revenue growth, and 90% of the respondents said there is a better alignment between the sales and marketing departments, and they cooperate in a coordinated manner since they developed an account-based go-to-market approach.


Since 2019 the world has undergone big changes and the digital development has accelerated. Therefore, we have to adjust to this change and create a more agile environment to deal with the fast pace digital transformation, consequently, switching to account-based really is worth it for the following benefits:

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ABG FRAMEWORK                    



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DATA VISUALISATION                    



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ACCELERATE BUSINESS GROWTH


In the B2B world, keeping up with changes and being open to strategy improvement is key. Over the last few years, organizations faced so many challenges, therefore we need to wake up and adapt to the progression of the market presenting though today’s digital development and transformation. Taking advantage of these changes and transformations, organisation who adapt quickly can grab opportunities for a steady business growth.


Implement a smarter go-to-market approach with the mix of account-based methods to help organizations to thrive and achieve their goals. Our Account-Based Growth (ABG) framework brings together sales and marketing with intelligence as a centre of excellence.

WHAT IS THIS HOLISTIC APPROACH ALL ABOUT?

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Implementing the Account-Based Growth framework and taking advantage of the help of an experienced and professional team can be a game-changer for organizations. ABG will result long-term revenue growth, can cure the challenge of reaching KPIs and having departmental silos, as well as will show you how data can be fully utilized and be turned into personalized outreaches by bringing the human element and technology together.

 

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Infinityn International awarded as Rising Star on IAOP’s 2022 Global Outsourcing 100 list