The Era of Personalization - Strategy that is Bound to Rule in B2B Businesses
The world of Marketing and Sales is an exciting and rather hectic one – sometimes unpredictable...
Posts about
Marketing
Helping Industrials through Digital Transformation and Automation
The industrial sector seems to experience major lags regarding digitalization and automation – the...
Account-Based Marketing: concept and implementation
Marketing goes beyond promotion. Marketing is creativity, profound planning, understanding of your...
A new business model for outsourcing enterprises
A NEW BUSINESS MODEL FOR OUTSOURCING ENTERPRISE GROWTH ACTIVITIES: GROWTH-PROCESS OUTSOURCING
It’s...
A new business structure for scaling enterprise growth: Growth Process Outsourcing
Growth process outsourcing is BPO for complex sales and marketing processes.
Business process...
The mindset that drives ABM platforms and programs
What’s the philosophy behind the technology of the most successful ABM programs? Answering this...
Finding the Perfect Agile Account-Based Marketing Partner
What we call agile account-based marketing (AABM), is a newly emerging discipline. As such, the...
Getting our Feet Wet in Sponsoring
Is your company actively sponsoring culture, sports, non-profits or any cause? We are, and we have...
Agile Account-Based Marketing killed the MQL
“The MQL is dead.”