A new business structure for scaling enterprise growth: Growth Process Outsourcing
Growth process outsourcing is BPO for complex sales and marketing processes.
Business process outsourcing (BPO) is a familiar term for most in the world of enterprise business services. Hearing the term conveys the image of gigantic rooms full of IT or call-center staff. This article is about a different application of BPO: one in the world of higher-value sales and marketing processes in the enterprise world.