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Zsolt Renyi

A new business structure for scaling enterprise growth: Growth Process Outsourcing

Growth process outsourcing is BPO for complex sales and marketing processes. 

Business process outsourcing (BPO) is a familiar term for most in the world of enterprise business services. Hearing the term conveys the image of gigantic rooms full of IT or call-center staff. This article is about a different application of BPO: one in the world of higher-value sales and marketing processes in the enterprise world. 

End-to-end from lead to close: unseating a competitor

Forming long term relationships is key to success in business. This cliché certainly holds true in...

The mindset that drives ABM platforms and programs

What’s the philosophy behind the technology of the most successful ABM programs? Answering this...

Great outbound with superb account-work: the formula for unexpected wins

How does a software-solution supplier win a massive deal against a huge global competitor, who is...

How Agile Account-Based services contribute to bottom line revenue

Account-based marketing has been all the rage in the B2B world with big promises, new lingo, new...

Finding the Perfect Agile Account-Based Marketing Partner

What we call agile account-based marketing (AABM), is a newly emerging discipline. As such, the...

Getting our Feet Wet in Sponsoring

Is your company actively sponsoring culture, sports, non-profits or any cause? We are, and we have...

Frequently Asked Questions about Agile Account-Based Marketing

We have compiled a list of questions, even doubts and objections about Agile ABM. Feel free to ask...