2 min read

Infinityn & 6sense: Unlocking the Power of Data-Driven GTM Execution

Infinityn & 6sense: Unlocking the Power of Data-Driven GTM Execution

Infinityn & 6sense: Unlocking the Power of Data-Driven GTM Execution

At Infinityn, we’ve long believed that strategy without precise execution falls short, and that the best go-to-market (GTM) programs marry human expertise with smart systems. Today, we’re excited to announce a powerful new chapter in our growth journey: we are now a silver certified agency partner of 6sense, the leading AI-powered Revenue Intelligence platform.

Why this partnership matters

6sense brings something fundamental to the table: the ability to uncover hidden buyer intent across millions of signal points, map accounts that are actively in-market, and help revenue teams stop chasing unqualified leads and instead engage with the right customers at the right moment. Their technology spots buyers from the very beginning of their research which helps optimize targeting and personalize campaigns. 

Meanwhile, at Infinityn we specialise in aligning GTM strategy, launching account-based motions, and building multichannel execution, turning insights into pipeline, and pipeline into predictable revenue. 

Put simply: 6sense brings the signals. We bring the strategic execution.


How we’ll work together

Whether you're already using 6sense or preparing to adopt it, Infinityn helps you unlock the full value of the platform by aligning strategy, data, and execution. Together, we ensure your teams are equipped to turn intelligence into predictable revenue outcomes.
      • Support for organizations at every stage of their 6sense journey - whether you already have the platform in place or are evaluating how to implement it for the first time.

      • ABM and GTM strategy development prior to implementation, ensuring ICP, TAM, segmentation, and buying-group definitions are aligned before 6sense is configured or optimized.

      • End-to-end 6sense onboarding and setup, including integrations, segment structure, and workflow creation to ensure new users get the foundations right from day one.

      • Optimization and re-architecture of existing 6sense instances to align platform configuration with current market realities, GTM priorities, and revenue motions.

      • Guided adoption and enablement for both new and existing users, helping sales, marketing, and SDR teams operationalize insights and activate account-based plays across channels.

      • Full campaign orchestration and continuous optimization, turning 6sense intelligence - whether newly adopted or fully mature - into measurable, predictable pipeline impact.

Why we believe this changes the game

Technology creates possibility, but it’s effective execution that turns it into impact.

By pulling these two elements together, Infinityn and 6sense offer a united front: high-signal technology plus high-performing GTM services. For our clients, that means fewer missed opportunities, leaner execution, and faster revenue growth.

What to do next

If you are planning to adopt 6sense's technology or looking to increase the ROI of your existing 6sense investment and at the same time strengthen your account-based go-to-market strategy - we’re here to support you. Infinityn can identify optimization opportunities, and translate platform insights into actionable GTM plays that drive measurable revenue impact.

Together, we can build a more focused, data-driven GTM engine: one that aligns teams, prioritizes the right accounts, and delivers consistent, predictable growth.

Interested? Reach out to our silver certified consultant team, and let's chat! (Coffee is on us!)

 

 


 

Overcoming Sales Buy-In Challenges and Managing Organizational Change in Account-Based Marketing

Overcoming Sales Buy-In Challenges and Managing Organizational Change in Account-Based Marketing

Amidst the constantly shifting terrain of contemporary marketing, the concept of Account-Based Marketing (ABM) has emerged as a game-changer for...

Read More
Understanding Data and Helping You Build Immediate Pipelines

Understanding Data and Helping You Build Immediate Pipelines

In the bustling landscape of modern business, data reigns supreme as the cornerstone of strategic decision-making. Yet, amidst the deluge of...

Read More
How Mature Is Your ABM Program Really?

How Mature Is Your ABM Program Really?

There’s a point in every company’s growth when the numbers stop adding up. The leads keep coming, but the pipeline stalls. Meetings are booked, yet...

Read More
Empowering Go-to-Market Success: The Technological Edge

Empowering Go-to-Market Success: The Technological Edge

Strategic Investment in Technology In the ever-evolving landscape of business, the journey from product ideation to market success is riddled with...

Read More
Understanding Account-Based Marketing (ABM) and Its Relevance for Your Organization

Understanding Account-Based Marketing (ABM) and Its Relevance for Your Organization

In the ever-evolving marketing strategies, Account-Based Marketing (ABM) has emerged as a powerful approach that focuses on targeting specific...

Read More
Infinityn and Trendemon Forge Strategic Partnership

Infinityn and Trendemon Forge Strategic Partnership

Infinityn and Trendemon Forge Strategic Partnership to Drive Growth and Innovation for Customers

Read More
Account-Based Marketing: concept and implementation

Account-Based Marketing: concept and implementation

Marketing goes beyond promotion. Marketing is creativity, profound planning, understanding of your audience, analysing data – especially nowadays,...

Read More
Uniting Sales and Marketing in the Pursuit of ABM Excellence

Uniting Sales and Marketing in the Pursuit of ABM Excellence

In the dynamic and competitive business environment of today, the adoption of Account-Based Marketing (ABM) represents a strategic shift towards...

Read More
The Ad Platform That’s Changing The B2B Game - See Why We Bet on Demandbase Ads

The Ad Platform That’s Changing The B2B Game - See Why We Bet on Demandbase Ads

B2B advertising has a targeting problem. Most platforms weren’t built for the complex, multi-person sales journeys we see in real buying committees....

Read More
From Lone Wolves to Buying Committees: How AI and Buying Groups Are Rewiring B2B GTM

2 min read

From Lone Wolves to Buying Committees: How AI and Buying Groups Are Rewiring B2B GTM

Thirty years ago I sat in a training classroom and learned to colour bright red flags beside every missing stakeholder on my Strategic Selling...

Read More