Overcoming Sales Buy-In Challenges and Managing Organizational Change in Account-Based Marketing
Amidst the constantly shifting terrain of contemporary marketing, the concept of Account-Based Marketing (ABM) has emerged as a game-changer for...
2 min read
Barbi Somogyi
:
Nov 26, 2025 8:35:49 AM
At Infinityn, we’ve long believed that strategy without precise execution falls short, and that the best go-to-market (GTM) programs marry human expertise with smart systems. Today, we’re excited to announce a powerful new chapter in our growth journey: we are now a silver certified agency partner of 6sense, the leading AI-powered Revenue Intelligence platform.
6sense brings something fundamental to the table: the ability to uncover hidden buyer intent across millions of signal points, map accounts that are actively in-market, and help revenue teams stop chasing unqualified leads and instead engage with the right customers at the right moment. Their technology spots buyers from the very beginning of their research which helps optimize targeting and personalize campaigns.
Meanwhile, at Infinityn we specialise in aligning GTM strategy, launching account-based motions, and building multichannel execution, turning insights into pipeline, and pipeline into predictable revenue.
Put simply: 6sense brings the signals. We bring the strategic execution.
Support for organizations at every stage of their 6sense journey - whether you already have the platform in place or are evaluating how to implement it for the first time.
ABM and GTM strategy development prior to implementation, ensuring ICP, TAM, segmentation, and buying-group definitions are aligned before 6sense is configured or optimized.
End-to-end 6sense onboarding and setup, including integrations, segment structure, and workflow creation to ensure new users get the foundations right from day one.
Optimization and re-architecture of existing 6sense instances to align platform configuration with current market realities, GTM priorities, and revenue motions.
Guided adoption and enablement for both new and existing users, helping sales, marketing, and SDR teams operationalize insights and activate account-based plays across channels.
Full campaign orchestration and continuous optimization, turning 6sense intelligence - whether newly adopted or fully mature - into measurable, predictable pipeline impact.
Technology creates possibility, but it’s effective execution that turns it into impact.
By pulling these two elements together, Infinityn and 6sense offer a united front: high-signal technology plus high-performing GTM services. For our clients, that means fewer missed opportunities, leaner execution, and faster revenue growth.
If you are planning to adopt 6sense's technology or looking to increase the ROI of your existing 6sense investment and at the same time strengthen your account-based go-to-market strategy - we’re here to support you. Infinityn can identify optimization opportunities, and translate platform insights into actionable GTM plays that drive measurable revenue impact.
Together, we can build a more focused, data-driven GTM engine: one that aligns teams, prioritizes the right accounts, and delivers consistent, predictable growth.
Interested? Reach out to our silver certified consultant team, and let's chat! (Coffee is on us!)
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