--- title: "Infinityn & 6sense: Unlocking the Power of Data-Driven GTM Execution" description: Explore Latane Conant’s customer-first vision for Account-Based Marketing. Learn how 6sense’s ABM framework leverages data, AI, and the “Dark Funnel” to create better buyer experiences and measurable growth. image: https://www.infinityn.com/hubfs/6sense%20%20(5).png --- [Skip to the main content.](https://www.infinityn.com/articles-and-news/infinityn-6sense-unlocking-the-power-of-data-driven-gtm-execution#main-content) [![INFINITYN\_INTERNATIONAL\_logo\_White](https://www.infinityn.com/hs-fs/hubfs/INFINITYN_INTERNATIONAL_logo_White.png?width=1743&height=356&name=INFINITYN_INTERNATIONAL_logo_White.png "INFINITYN_INTERNATIONAL_logo_White")](https://www.infinityn.com/) [![INFINITYN\_INTERNATIONAL\_logo\_Black](https://www.infinityn.com/hs-fs/hubfs/INFINITYN_INTERNATIONAL_logo_Black.png?width=1742&height=356&name=INFINITYN_INTERNATIONAL_logo_Black.png "INFINITYN_INTERNATIONAL_logo_Black")](https://www.infinityn.com/) - [Home](https://www.infinityn.com/archived) - Services - [Strategic GTM Consulting](https://www.infinityn.com/strategic-gtm-consulting) - Resources - [Articles, news](https://www.infinityn.com/articles-and-news) - [GTM Assessment Tool](https://www.infinityn.com/gtm-assessment-tool) - [Events](https://www.infinityn.com/gtm-club-using-clay-to-automate-outbound-at-scale) - About us - [Our Story](https://www.infinityn.com/about-us) - [Careers](https://www.infinityn.com/careers) - [Contact us](https://www.infinityn.com/contact-us) Toggle Menu Toggle Menu - [Home](https://www.infinityn.com/archived) - Services - [Strategic GTM Consulting](https://www.infinityn.com/strategic-gtm-consulting) - Resources - [Articles, news](https://www.infinityn.com/articles-and-news) - [GTM Assessment Tool](https://www.infinityn.com/gtm-assessment-tool) - [Events](https://www.infinityn.com/gtm-club-using-clay-to-automate-outbound-at-scale) - About us - [Our Story](https://www.infinityn.com/about-us) - [Careers](https://www.infinityn.com/careers) - [Contact us](https://www.infinityn.com/contact-us) [Linkedin](https://www.linkedin.com/company/infinityn-international) 2 min read # Infinityn & 6sense: Unlocking the Power of Data-Driven GTM Execution [![Picture of Barbi Somogyi](https://www.infinityn.com/hubfs/ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi) : Published November 26, 2025 [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [Technology](https://www.infinityn.com/articles-and-news/tag/technology) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) ![Infinityn & 6sense: Unlocking the Power of Data-Driven GTM Execution](https://www.infinityn.com/hubfs/6sense%20%20(5).png) ### Infinityn & 6sense: Unlocking the Power of Data-Driven GTM Execution At Infinityn, we’ve long believed that strategy without precise execution falls short, and that the best go-to-market (GTM) programs marry human expertise with smart systems. Today, we’re excited to announce a powerful new chapter in our growth journey: we are now a silver certified agency partner of 6sense, the leading AI-powered Revenue Intelligence platform. ### Why this partnership matters 6sense brings something fundamental to the table: the ability to uncover hidden buyer intent across millions of signal points, map accounts that are actively in-market, and help revenue teams stop chasing unqualified leads and instead engage with the right customers at the right moment. Their technology spots buyers from the very beginning of their research which helps optimize targeting and personalize campaigns.  Meanwhile, at Infinityn we specialise in aligning GTM strategy, launching account-based motions, and building multichannel execution, turning insights into pipeline, and pipeline into predictable revenue.  *Put simply: 6sense brings the signals. We bring the strategic execution.* ### How we’ll work together Whether you're already using 6sense or preparing to adopt it, I**nfinityn helps you unlock the full value of the platform** **by aligning strategy, data, and execution**. Together, we ensure your teams are equipped to turn intelligence into predictable revenue outcomes. - - - **Support for organizations at every stage of their 6sense journey** -whether you already have the platform in place or are evaluating how to implement it for the first time. - **ABM and GTM strategy development prior to implementation**, ensuring ICP, TAM, segmentation, and buying-group definitions are aligned before 6sense is configured or optimized. - **End-to-end 6sense onboarding and setup**, including integrations, segment structure, and workflow creation to ensure new users get the foundations right from day one. - **Optimization and re-architecture of existing 6sense instances** to align platform configuration with current market realities, GTM priorities, and revenue motions. - **Guided adoption and enablement for both new and existing users**, helping sales, marketing, and SDR teams operationalize insights and activate account-based plays across channels. - **Full campaign orchestration and continuous optimization**, turning 6sense intelligence - whether newly adopted or fully mature - into measurable, predictable pipeline impact. ### Why we believe this changes the game *Technology creates possibility, but it’s effective execution that turns it into impact.* By pulling these two elements together, Infinityn and 6sense offer a united front: high-signal technology plus high-performing GTM services. For our clients, that means fewer missed opportunities, leaner execution, and faster revenue growth. ### What to do next If you are planning to adopt 6sense's technology or looking to increase the ROI of your existing 6sense investment and at the same time strengthen your account-based go-to-market strategy - we’re here to support you. Infinityn can identify optimization opportunities, and translate platform insights into actionable GTM plays that drive measurable revenue impact. Together, we can build a more focused, data-driven GTM engine: one that aligns teams, prioritizes the right accounts, and delivers consistent, predictable growth. Interested? Reach out to our silver certified consultant team, and let's chat! (Coffee is on us!)   [Contact Us](https://www.infinityn.com/contact-us)     [![Clay Is Reshaping GTM. Here’s What Changed in the Last Few Months](https://www.infinityn.com/hubfs/Blog%20Banners%20(33).png)](https://www.infinityn.com/articles-and-news/clay-is-reshaping-gtm.-heres-what-changed-in-the-last-few-months) #### [Clay Is Reshaping GTM. Here’s What Changed in the Last Few Months](https://www.infinityn.com/articles-and-news/clay-is-reshaping-gtm.-heres-what-changed-in-the-last-few-months) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi) : May 11, 2026, 5:41:51 AM Clay is evolving from a data tool into a central GTM platform, unifying data, pricing, and AI workflows to help teams move faster and smarter. [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Technology Partners](https://www.infinityn.com/articles-and-news/tag/technology-partners) [Read More](https://www.infinityn.com/articles-and-news/clay-is-reshaping-gtm.-heres-what-changed-in-the-last-few-months) [![Overcoming Sales Buy-In Challenges and Managing Organizational Change in Account-Based Marketing](https://www.infinityn.com/hubfs/Sales%20Buy-In%203.png)](https://www.infinityn.com/articles-and-news/overcoming-sales-buy-in-challenges-and-managing-organizational-change-in-account-based-marketing) #### [Overcoming Sales Buy-In Challenges and Managing Organizational Change in Account-Based Marketing](https://www.infinityn.com/articles-and-news/overcoming-sales-buy-in-challenges-and-managing-organizational-change-in-account-based-marketing) [![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) Kate Varvedo](https://www.infinityn.com/articles-and-news/author/kate-varvedo) : Apr 16, 2024, 12:07:10 PM Amidst the constantly shifting terrain of contemporary marketing, the concept of Account-Based Marketing (ABM) has emerged as a game-changer for... [ABM Strategy](https://www.infinityn.com/articles-and-news/tag/abm-strategy) [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Experience](https://www.infinityn.com/articles-and-news/tag/account-based-experience) [ABX](https://www.infinityn.com/articles-and-news/tag/abx) [Read More](https://www.infinityn.com/articles-and-news/overcoming-sales-buy-in-challenges-and-managing-organizational-change-in-account-based-marketing) [![Understanding Data and Helping You Build Immediate Pipelines](https://www.infinityn.com/hubfs/Data%20in%20ABM%20v2.png)](https://www.infinityn.com/articles-and-news/understanding-data-and-helping-you-build-immediate-pipelines) #### [Understanding Data and Helping You Build Immediate Pipelines](https://www.infinityn.com/articles-and-news/understanding-data-and-helping-you-build-immediate-pipelines) [![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) Kate Varvedo](https://www.infinityn.com/articles-and-news/author/kate-varvedo) : May 2, 2024, 5:40:41 AM Understanding data is not just a skill—it's a mindset. It's about approaching data not as a mere resource, but as a source of inspiration and... [Account-Based Growth](https://www.infinityn.com/articles-and-news/tag/account-based-growth) [ABI](https://www.infinityn.com/articles-and-news/tag/abi) [ABM Strategy](https://www.infinityn.com/articles-and-news/tag/abm-strategy) [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Intelligence](https://www.infinityn.com/articles-and-news/tag/account-based-intelligence) [Account-Based Experience](https://www.infinityn.com/articles-and-news/tag/account-based-experience) [ABX](https://www.infinityn.com/articles-and-news/tag/abx) [Read More](https://www.infinityn.com/articles-and-news/understanding-data-and-helping-you-build-immediate-pipelines) [![The End of Fragmented GTM: Unifying Outbound and Inbound with Clay](https://www.infinityn.com/hubfs/Blog%20Banners%20(30).png)](https://www.infinityn.com/articles-and-news/the-end-of-fragmented-gtm-unifying-outbound-and-inbound-with-clay) #### [The End of Fragmented GTM: Unifying Outbound and Inbound with Clay](https://www.infinityn.com/articles-and-news/the-end-of-fragmented-gtm-unifying-outbound-and-inbound-with-clay) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi) : Apr 30, 2026, 8:01:03 AM Growth isn’t about more, it’s about precision. See how Infinityn and Clay turn strategy into a real-time, data-driven GTM engine. [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Technology Partners](https://www.infinityn.com/articles-and-news/tag/technology-partners) [Read More](https://www.infinityn.com/articles-and-news/the-end-of-fragmented-gtm-unifying-outbound-and-inbound-with-clay) [![Thoughts On Clay and the Future of Contemporary GTM](https://www.infinityn.com/hubfs/Clay%20blog-1.png)](https://www.infinityn.com/articles-and-news/thoughts-on-clay-and-the-future-of-contemporary-gtm) #### [Thoughts On Clay and the Future of Contemporary GTM](https://www.infinityn.com/articles-and-news/thoughts-on-clay-and-the-future-of-contemporary-gtm) [![Picture of Andris Károlyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(3).png?width=30&name=ANDRIS%20(3).png) Andris Károlyi](https://www.infinityn.com/articles-and-news/author/andris-károlyi) : Feb 6, 2026, 4:53:41 AM Exploring how Clay enhances GTM systems by promoting coherence and deliberate logic, transforming tool collections into unified, effective strategies... [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Account-Based GTM](https://www.infinityn.com/articles-and-news/tag/account-based-gtm) [GTM Technology](https://www.infinityn.com/articles-and-news/tag/gtm-technology) [B2B](https://www.infinityn.com/articles-and-news/tag/b2b) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Read More](https://www.infinityn.com/articles-and-news/thoughts-on-clay-and-the-future-of-contemporary-gtm) [![How Mature Is Your ABM Program Really?](https://www.infinityn.com/hubfs/Blog%20Banners%20(1).png)](https://www.infinityn.com/articles-and-news/how-mature-is-your-abm-program-really) #### [How Mature Is Your ABM Program Really?](https://www.infinityn.com/articles-and-news/how-mature-is-your-abm-program-really) [![Picture of Andris Károlyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(3).png?width=30&name=ANDRIS%20(3).png) Andris Károlyi](https://www.infinityn.com/articles-and-news/author/andris-károlyi) : Oct 9, 2025, 5:35:43 AM Discover the key traits of mature ABM programs and how they drive better ROI, stronger relationships, and cultural change in B2B marketing. [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [B2B](https://www.infinityn.com/articles-and-news/tag/b2b) [ForgeX](https://www.infinityn.com/articles-and-news/tag/forgex) [Read More](https://www.infinityn.com/articles-and-news/how-mature-is-your-abm-program-really) [![Empowering Go-to-Market Success: The Technological Edge](https://www.infinityn.com/hubfs/Martech%20Tools%20cropped.png)](https://www.infinityn.com/articles-and-news/empowering-go-to-market-success-the-technological-edge) #### [Empowering Go-to-Market Success: The Technological Edge](https://www.infinityn.com/articles-and-news/empowering-go-to-market-success-the-technological-edge) [![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) Kate Varvedo](https://www.infinityn.com/articles-and-news/author/kate-varvedo) : May 21, 2024, 4:20:40 AM In an era where technology underpins every aspect of business operations, organizations are compelled to harness the power of revtech (revenue... [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [Technology](https://www.infinityn.com/articles-and-news/tag/technology) [Agile ABG](https://www.infinityn.com/articles-and-news/tag/agile-abg) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Intelligence](https://www.infinityn.com/articles-and-news/tag/account-based-intelligence) [Business Technology](https://www.infinityn.com/articles-and-news/tag/business-technology) [Account-Based Experience](https://www.infinityn.com/articles-and-news/tag/account-based-experience) [ABX](https://www.infinityn.com/articles-and-news/tag/abx) [Read More](https://www.infinityn.com/articles-and-news/empowering-go-to-market-success-the-technological-edge) [![Understanding Account-Based Marketing (ABM) and Its Relevance for Your Organization](https://www.infinityn.com/hubfs/Is%20ABM%20the%20right%20approach%2021.png)](https://www.infinityn.com/articles-and-news/understanding-account-based-marketing-abm-and-its-relevance-for-your-organization) #### [Understanding Account-Based Marketing (ABM) and Its Relevance for Your Organization](https://www.infinityn.com/articles-and-news/understanding-account-based-marketing-abm-and-its-relevance-for-your-organization) [![Picture of Kate Varvedo](https://www.infinityn.com/hs-fs/hubfs/pnCBjh5z_400x400.jpg?width=30&name=pnCBjh5z_400x400.jpg) Kate Varvedo](https://www.infinityn.com/articles-and-news/author/kate-varvedo) : Apr 11, 2024, 6:28:26 AM In the ever-evolving marketing strategies, Account-Based Marketing (ABM) has emerged as a powerful approach that focuses on targeting specific... [ABI](https://www.infinityn.com/articles-and-news/tag/abi) [ABM Strategy](https://www.infinityn.com/articles-and-news/tag/abm-strategy) [Account-Based Marketing](https://www.infinityn.com/articles-and-news/tag/account-based-marketing) [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Experience](https://www.infinityn.com/articles-and-news/tag/account-based-experience) [ABX](https://www.infinityn.com/articles-and-news/tag/abx) [Read More](https://www.infinityn.com/articles-and-news/understanding-account-based-marketing-abm-and-its-relevance-for-your-organization) [![Moneyball: Changing The Game Before The World Is Ready](https://www.infinityn.com/hubfs/Moneyball.png)](https://www.infinityn.com/articles-and-news/moneyball-changing-the-game-before-the-world-is-ready) #### [Moneyball: Changing The Game Before The World Is Ready](https://www.infinityn.com/articles-and-news/moneyball-changing-the-game-before-the-world-is-ready) [![Picture of Robert Bukits](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2).png?width=30&name=ANDRIS%20(2).png) Robert Bukits](https://www.infinityn.com/articles-and-news/author/robert-bukits) : Jan 14, 2026, 7:34:37 AM Discover how Moneyball's data-driven approach to baseball can transform modern GTM strategies, emphasizing the importance of analytics and leadership... [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Account-Based GTM](https://www.infinityn.com/articles-and-news/tag/account-based-gtm) [B2B](https://www.infinityn.com/articles-and-news/tag/b2b) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Read More](https://www.infinityn.com/articles-and-news/moneyball-changing-the-game-before-the-world-is-ready) [![Building ABM Lists with Clay: Account Sourcing and Signal Tracking](https://www.infinityn.com/hubfs/Building%20ABM%20Lists%20with%20Clay.png)](https://www.infinityn.com/articles-and-news/building-abm-lists-with-clay-account-sourcing-and-signal-tracking) #### [Building ABM Lists with Clay: Account Sourcing and Signal Tracking](https://www.infinityn.com/articles-and-news/building-abm-lists-with-clay-account-sourcing-and-signal-tracking) [![Picture of Admin](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(2)-1.png?width=30&name=ANDRIS%20(2)-1.png) Admin](https://www.infinityn.com/articles-and-news/author/admin) : Aug 17, 2026, 4:54:59 AM Build a smarter ABM list with Clay: find ICP-fit accounts, map buying groups and reprioritize targets as new signals emerge. [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Read More](https://www.infinityn.com/articles-and-news/building-abm-lists-with-clay-account-sourcing-and-signal-tracking) [![The ABM Vendor Landscape Is Shifting](https://www.infinityn.com/hubfs/Blog%20Banners%20(26)-1.png)](https://www.infinityn.com/articles-and-news/the-abm-vendor-landscape-is-shifting) #### [The ABM Vendor Landscape Is Shifting](https://www.infinityn.com/articles-and-news/the-abm-vendor-landscape-is-shifting) [![Picture of Barbi Somogyi](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(6).png?width=30&name=ANDRIS%20(6).png) Barbi Somogyi](https://www.infinityn.com/articles-and-news/author/barbara-somogyi) : Apr 27, 2026, 6:45:06 AM ABM leaders reveal top vendors for 2026. See why Demandbase, Clay, Sendoso, and Userled are shaping the future of AI-powered GTM. [ABM](https://www.infinityn.com/articles-and-news/tag/abm) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Demandbase](https://www.infinityn.com/articles-and-news/tag/demandbase) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [ForgeX](https://www.infinityn.com/articles-and-news/tag/forgex) [Clay](https://www.infinityn.com/articles-and-news/tag/clay) [Sendoso](https://www.infinityn.com/articles-and-news/tag/sendoso) [Technology Partners](https://www.infinityn.com/articles-and-news/tag/technology-partners) [Userled](https://www.infinityn.com/articles-and-news/tag/userled) [Read More](https://www.infinityn.com/articles-and-news/the-abm-vendor-landscape-is-shifting) [![GTM Club Launch in Budapest: AI Powered Outbound with Clay](https://www.infinityn.com/hubfs/Clay%20blog%20(4).png)](https://www.infinityn.com/articles-and-news/gtm-club-launch-in-budapest-ai-powered-outbound-with-clay) #### [GTM Club Launch in Budapest: AI Powered Outbound with Clay](https://www.infinityn.com/articles-and-news/gtm-club-launch-in-budapest-ai-powered-outbound-with-clay) [![Picture of Anett Kóczán](https://www.infinityn.com/hs-fs/hubfs/ANDRIS%20(3)-1.png?width=30&name=ANDRIS%20(3)-1.png) Anett Kóczán](https://www.infinityn.com/articles-and-news/author/anett-kóczán) : Feb 24, 2026, 9:00:18 AM Join our GTM Club event in Budapest on March 4, 2026, to learn AI-powered outbound strategies with hands-on guidance from industry experts. Limited... [Sales](https://www.infinityn.com/articles-and-news/tag/sales) [Account-Based Go-To-Market](https://www.infinityn.com/articles-and-news/tag/account-based-go-to-market) [Events](https://www.infinityn.com/articles-and-news/tag/events) [GTM](https://www.infinityn.com/articles-and-news/tag/gtm) [Read More](https://www.infinityn.com/articles-and-news/gtm-club-launch-in-budapest-ai-powered-outbound-with-clay) ![Infinityn\_Logo\_footer](https://f.hubspotusercontent30.net/hub/2341432/hubfs/Infinityn_Logo_footer.png?width=200&height=290&name=Infinityn_Logo_footer.png)   [![](https://cta-image-cms2.hubspot.com/ctas/v2/public/cs/il/?pg=66d35079-5da6-4f74-ad48-3e83dede2577&pid=2341432&hs_preview=true&_=1707469068439) ](https://hu.linkedin.com/company/infinityn-international)[![](https://cta-image-cms2.hubspot.com/ctas/v2/public/cs/il/?pg=78c4b48e-d5db-45d0-8494-8075529ca532&pid=2341432&hs_preview=true&_=1707469068439)](https://www.infinityn.com/hubfs/Infinityn%20International%20Privacy%20Policy.pdf) © 2026 Copyright Infinityn International Return to top ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Barbi Somogyi", "url" : "https://www.infinityn.com/articles-and-news/author/barbara-somogyi" }, "dateModified" : "2025-11-26T15:48:11.667Z", "datePublished" : "2025-11-26T13:35:49.000Z", "headline" : "Infinityn & 6sense: Unlocking the Power of Data-Driven GTM Execution", "image" : [ "https://www.infinityn.com/hubfs/6sense%20%20(5).png" ], "mainEntityOfPage" : { "@id" : "https://www.infinityn.com/articles-and-news/infinityn-6sense-unlocking-the-power-of-data-driven-gtm-execution", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.infinityn.com/hubfs/INFINITYN_INTERNATIONAL_logo_Black%20(002).png" } } } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : [ { "@type" : "Person", "name" : "Barbi Somogyi", "url" : "https://www.infinityn.com/articles-and-news/author/barbara-somogyi" } ], "dateModified" : "2025-11-26T13:35:49Z", "datePublished" : "2025-11-26T13:35:49Z", "description" : "Explore Latane Conant’s customer-first vision for Account-Based Marketing. Learn how 6sense’s ABM framework leverages data, AI, and the “Dark Funnel” to create better buyer experiences and measurable growth.", "headline" : "Infinityn & 6sense: Unlocking the Power of Data-Driven GTM Execution", "image" : [ "https://144080074.fs1.hubspotusercontent-eu1.net/hubfs/144080074/6sense%20%20%285%29.png" ], "inLanguage" : "en", "keywords" : "Account-Based Marketing, Technology, ABM, Account-Based Go-To-Market, GTM", "mainEntityOfPage" : { "@id" : "https://www.infinityn.com/articles-and-news/infinityn-6sense-unlocking-the-power-of-data-driven-gtm-execution", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "name" : "Infinityn International" } } ```