This year, we have been proud sponsors of B2B Ignite 2026. The entire Infinityn Clay delivery team spent an energising day at the London-based event, where practical ideas, hands-on learning and AI’s growing role in B2B marketing took centre stage.
A highlight was the Clay demo led by our GTM Engineer, András Károlyi. He presented a practical workflow combining AI-powered research, data enrichment and scoring to turn existing CRM records into prioritised buying group contacts.
The session explored how a connected data layer can help modern GTM teams improve data quality, sharpen targeting and operate effectively at scale. It offered a clear view of how Clay can transform fragmented account data into focused, actionable opportunities.
Thank you to the B2B Marketing team and everyone who joined us at Convene Sancroft.
Missed our live demo at the event, but curious to see the Clay workflow in action?